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If you’ve experienced success with social promotions-Facebook promotions, YouTube video contests, a photo-driven Twitter giveaway- its time to graduate to the next level of social marketing. We are laser focused on adding the features that help you turn your promotion into a complete campaign. With that, here are 5 Steps for Turning Your Promotion Into A Social Campaign- plus which Votigo features you should count on at each step. Think of the promotion as the core of your campaign.  Come up with a compelling theme, a great prize, awesome design and crystal-clear calls to action. Now you’ve run a successful Social Campaign, anchored by an audience-engaging, participant-rewarding, customer-generating promotion, but supported by a host of useful tools and features that give you a more comprehensive result. This entry was posted in Announcements, Audience, Features, Promotions, Strategy, Uncategorized by Jeff. The world of social media has exploded and is one of the major players in web marketing today.
Our objective when executing a social media marketing campaign is to engage with the community while sharing content on various platforms. With so many platforms available, deciphering which to market your business on can seem overwhelming. Once hired, Dynamic Search conducted a thorough analysis of our website and succeeded in removing the Google penalty altogether. Ben and Asher are devoted professionals, who have a natural hunger for the online marketing field and are expert industry leaders. We not only measure success by the number of engagements on Social sites, but we also track the amount of traffic brought back to the website through the campaigns. Social Media Management at Dynamic Search™ is calculated according to the amount of engagement needed. Online and Social Media Marketing » Why Use Instagram for Social Media Marketing Campaign (with Infographic)? This social networking site may be your biggest answer to finally boost your social media presence.
The majority of its users are coming from outside the US while more than 20% are US adults. Compared with Facebook, it is said that there 58 times more unpaid interactions for each post on IG. Instagram, which is owned by Facebook, offers analytics that can give advertisers significant amount of data about how the users interacted with their posts. In this fast-paced world, Instagram will continue to provide new opportunities for advertisers. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation.
Perhaps it’s more accurate, then, to say that digital marketers are actually drowning in data. Many agencies, however, are reporting little outside of summary stats like the ones listed above. If a brand or digital agency has standardized their campaign tracking and data cataloging, they’re able to have a more fruitful conversation. By purposefully tracking campaign data in a standardized way, you can compare campaigns to one another in a relevant way. It’s not a huge commitment, but it’s amazing how often agencies and brands don’t even get this far up the digital marketing intelligence scale.
The analysis of your standardized data and the generation of actionable insights points to what we’re calling DMI Level 3: internal benchmarking. Rather than drowning in digital marketing data, at digital marketing intelligence (DMI) Level 4 you’ll be chartering cruises on the open waters of the future of digital marketing. Mature media channels have industry benchmarks like JD Power and Nielsen, but digital marketers have yet to catch up to this level of benchmarking and industry-wide comparison. Even though we now live in the age of Big Data, most digital agencies and brands are operating in the lower levels of DMI. If your digital marketing reports seem a little thin and uninformative, then you’re not alone. For example, a digital marketing report that is operating at DMI Level 2 will tell you all the same KPIs as last month’s report did. Brands and agencies at DMI Level 2 have standardized format for their digital marketing metrics and KPIs, so they are able to pull historical comparisons. In order to reach DMI Level 3, digital marketing campaign reports have to be giving you actionable insights. For example: it’s good to know the media cost per entrant for this month’s sweepstakes, but it’s much more valuable if you also know that this month’s media cost per entrant was 10% more expensive than last year’s sweepstakes, but still below the average of all similar sweepstakes that you’ve run over the last 3 years. This kind of information is referred to as internal benchmarking, and it’s a very powerful and valuable capability. As the digital marketing industry matures, we’ll see more and more agencies and brands demanding standardized reporting with insights; the payoff is simply too great to be ignored. Qoints was designed to help brand marketers move up this ladder quickly and set them up for continued digital success.
The simple act of tracking where your campaign visitors are coming from, and who they are, is a valuable opportunity to improve your campaign results (and your client’s ROI) during the campaign. In this post, we’ll show you how to use Google Analytics to track not only visits to your contest page (#1) but how to easily set up URLs for the links you use to promote your campaign and track data for visitor sources (#2).
Obviously your client is going to want to know how many visitors, sign-ups, contest entrants, etc. For example, suppose you are running a contest and you’ve promoted the contest through print, email, Facebook Ads, Facebook posts, and Google Adwords. If you are monitoring the campaign, you won’t be able to tell which visitors came from print versus email.
But if you could see, for example, part way through the contest that your Facebook Ads were converting at half the cost that visitors from Adwords were, you could divert your Adwords budget into Facebook, thereby getting more sign-ups for your budget. Google Analytics is the tool of choice for most companies, so we’ll use it as an example here. Google Analytics tracks page views and user sessions (aka visits) by default, but can also be used to track events such as video views, partial web form fills and more. When a visitor comes to your web page, Google Analytics records that pageview along with a ton of data, most importantly for our purposes Analytics tracks the source and medium of that visitor.

Many tools like MailChimp and Hubspot have features that let you create tracking URLs, but anyone can use Google’s own Tracking URL Builder here. These UTM parameters (everything after the ‘?’) force Google Analytics to write this data into the visitor’s pageview.
Keep track of the URLs you’ve created, so that the correct one can be used for each purpose. You may be tempted to use unique parameters for all of the variables for each source, but keep it simple.
These parameters let me report on all paid traffic, or all email traffic, or all traffic from the whole ground-hog-day campaign as well as reporting on each one separately. Benchmarking digital data is the process of comparing your results against a competitive set and finding out you where you stand in relation to them. Step two and arguably more telling, is utilizing external (competitive) benchmarks as a success indicator. Comparing your recent data against your older data is better than nothing, but remember that you’re not competing against yourself. Instead of taking stakeholders through piles of numbers, just show them how you measure up against the industry average.
Vehicles for generating brand buzz, making an announcement, introducing a product, extending an offer.
Earlier this week, we released expanded Campaign Analytics into our Standard Apps editions. If you’re just getting into social marketing, or a new social channel (Pinterest for example), begin by inviting people to follow you there. We continue to introduce innovative, viral features to make our promotions apps more effective (check out our Twitter Sweepstakes).
Customize the confirmation page for sweeps and contest entrants- sharing a coupon code or sending them directly to a special landing page. How many people entered and voted?  Who engaged the most new participants by sharing their entry or your sweeps?  What are the basic demos and geos of your participating audience?
Better knowledge of your audience.  More clarity about what works best for your social brand. By interacting on social networks, companies can engage with their current and prospective clients, thus creating personable relationships. We alleviate these concerns by analyzing any existing accounts and creating a targeted strategy for reaching your customers. I’m convinced Dynamic Search services can be beneficial to any organization with web marketing needs for optimal ranking.
Instagram may still be quite new to some but its growth has been steady and it is making a lot of noise. If your brand is targeting that market, then this platform will surely change your strategy. Currently, there are 80 million photos being shared each day and those photos received 2.5 billion likes every day.
Most of its users are regularly visiting the platform to upload photos and interacting with some posts from other accounts. Currently, it is offering paid ads and giving advertisers a set of tools to easily interact with their audiences. If the tool is used correctly, the data will give you the opportunity to optimize the metrics to support your campaign.
If it does not, you might want to include it now as more than half of the marketers are planning to increase their Instagram campaign next year. As a blogger, she loves writing breaking technology news and top headlines about gadgets, content marketing and online entrepreneurship and all things about social media. Even the simplest digital campaigns come with data such as Facebook reach, website pageviews, email open rates, click-through and conversion rates, web page bounce rates, retweets, cost per click,  social engagement, and much more. What brand marketers need is context, in order to draw any kind of actionable insight from the data and gain digital marketing intelligence (DMI).
The conversation above characterizes a DMI Level 1-type report; simply a report of what occurred, with little context or insight. For example, segmentation of digital coupon campaigns based on the redemption mechanics (one-time use, print at home, etc.) allows you to define and compare conversion rates accurately. With standardized digital marketing metrics (what we call DMI  Level 2: performance measurement), we can begin to analyze campaign performance over time, putting your marketing efforts into an historical context. The benefit to the brand or client is better campaign planning in the future; better budgeting, improved performance, and more attributable ROI.
Imagine seeing your own brand’s historical benchmarks in context against industry-wide benchmarks. Most brands and digital marketing agencies are only operating with a low level of Digital Marketing Intelligence (DMI).
The good news is that all it takes is a bit of commitment to start working your way up the ladder. Campaign after campaign must get out the door as quickly as possible, with barely any time to evaluate before you’re behind on the next project. This seems like it should be standard practice but surprisingly, many clients do not demand it and many agencies do not make streamlined KPIs a priority unless it is demanded. It’s one thing to know the redemption rate of a coupon, but what if you also knew the redemption rates of similar coupons run in the past and how the current coupon stacks up to the historical average? But the most forward-thinking brand marketers will be operating at DMI Level 4: industry benchmarking. Learn more about what Qoints does or contact us to set up a demo and find out how easy it is to start benchmarking today! There is often pressure to get your campaigns into market very quickly, while juggling multiple projects and deadlines. What’s more, studies have shown that when you benchmark your campaign performance your campaign effectiveness will improve over time.
If you are tracking where your visitors are coming from and whether or not people from each traffic source are converting on your sign-up page, then you can make on-the-fly improvements to your campaign and get better results overall, rather than just waiting until the contest is over and then looking at the data. If you could immediately tell that all of the direct traffic was coming from print, you could re-jig your email marketing strategy or messaging and improve traffic from email.
But the list of key data points above can be tracked simply by adding parameters to your landing page URLs. The “source” is the domain that the visitor came from, and the “medium” is a classification for different kinds of traffic.

As long as each traffic source has it’s own unique combination of parameters you’ll be able to report on it separately. Tools like Google Analytics make it possible for one-man shops to glean enterprise-level information. It’s the quickest way to interpret the data you collect, and the simplest way of gauging success.
For example, your data will tell you that your latest digital promotion yielded a 2% conversion rate. Benchmarking a company’s internal performance metrics over an extended period of time is the first priority when trying to gauge results.
An industry average gives you a non-biased and constructive way to evaluate and optimize performance.
When you’re committing big money to an initiative, that’s something you should probably know. Competitive benchmarking measures your numbers against the ones that matter – the rest of your industry segment.
They are the single best tool for converting social followers to customers, getting them to take action. Your email list, your in-store customers, your website visitors.  Then, engage them for a while. Power users:  Ask our Premium Promotions team about integrating your ads services, from AdWords to Facebook Ads, into your promotion.
Power users: Premium Promotions offer the capability to integrate with virtual any third-party data source, from your social ads provider to Analytics to other leading data services to your CRM system. As a brand manager, you need to know what happened, if the campaign worked, what you got out of it, and what to do next. What was different between the two campaigns that might have affected the conversion rate and number of visitors?
On the other hand, simply comparing two or more coupon offers without standardizing their mechanics will lead to skewed benchmarks – even slight differences in mechanics can have major effects on engagement rates and conversion rates.
With competitive benchmarking you can leverage intelligence from campaigns that you haven’t run. Consequently, when these brands and agencies report on their digital marketing campaigns, the reports lack context and insight. This week’s format may look familiar as we’re sticking to the theme of DMI levels, but today the focus is solely on reporting (an essential part of any marketing endeavour). Digital agencies and brands at this level have implemented standards in their digital marketing reporting. In an agency, this might even include reporting in comparison to other brands within the agency (anonymously, of course).
You wouldn’t be the only brand manager to find out, after running a digital campaign such as a contest promoted through social media, that you missed some key points of data along the way. You’ll be able to get the total number of contest entries just by pulling the list from the database of your contest app or contest page. And in this example your Google traffic is showing up in Analytics as organic traffic, not paid traffic (cpc), which means it’s indistinguishable from actual organic search visitors. Being able to moderate your campaign strategy in response to real-time analytics data is a powerful way to drive stronger ROI for your campaigns.
How do you know if your marketing efforts are effective without tracking results in comparison to past campaigns? Though internal benchmarks may demonstrate traction or decline in relation to past performance, full understanding of how your business stacks up against the rest of the industry will provide a much more conclusive and actionable story. Countless research efforts have shown that about two-thirds of your audience follows brands on social channels mostly to receive some kind of an offer. Post top submissions in a Photo or Video Gallery.  Or build an iFrame app to announce your winner, thank your participants, and share an offer for all entrants. Social Media Management is all about engagement, increasing social counters, reputation management, and spreading your company’s message.
That said, as a social media marketer, it offers you a great opportunity to engage with them and market your brand. You’re able to see a whole new level of DMI, such as how effectiveness and ROI are changing over time for different campaign types and through different media channels.
After all, there’s Facebook Insights, LinkedIn Ads reporting and all sorts of dashboards that automatically store data as a campaign runs. They have a plan and a process for tracking digital marketing campaigns, and it shows in their reports.
This level of detail is needed in order to stimulate intelligent discussion around future tactics and strategy. Only this level of competitive benchmarking can give you the true context of how your digital marketing campaigns are performing. If you and your team you use a different set of parameters every time an email goes out, you won’t be able to easily report on fun things like traffic growth from email month-over-month. Here at Qoints we’ve proven the value of benchmarking against other campaigns, and tracking is the vital first step.
If the average observed conversion rate for that type of promotion  is 0.8%, then it’s fantastic. They are managing and directing the flow of data and leveraging that power to improve their brand marketing over time. But most digital marketing data isn’t planned and catalogued well, nor is it standardized from one campaign to the next. When competitive benchmarking is used as a forecasting and planning tool, your brand has an advantage that puts it head and shoulders above the rest… well ahead of even the ones operating at a solid DMI Level 3.
Do it from day one of your campaign, and treat these new social contacts as the potential customers they are.
Your brand manager is focused on getting things into market, and isn’t proactively planning how they will capture and organize the data that the campaign generates.

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