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It's extremely cost effective, powerful, and will bring more customers into your store if you can provide them with something of real value. This weekend we're running a buy one get one half off special on all of our sweaters and jeans.
We've just received all of our new spring gear this morning here at Uptown Sporting Goods and it's AWESOME! Contests grow your SMS marketing list and give your customers a chance to win something from your store!
Hopefully by seeing what ACE Hardware is doing, will give you some SMS marketing ideas that you can implement with your own brand. Subscribe by EmailSubscribe to Tatango's SMS Marketing Blog to receive great SMS marketing content delivered right to your inbox.
A while back Bags & Bows did a blog post and infographic on color psychology marketing and how different colors attribute to branding your business. Tyson Schnitker and his wife Mary, local Minnesota distillers, admittedly came into their craft by accident. As a local retailer, you know you need to position your marketing strategies to reach a geographically-centralized audience with sales-boosting promotions. Bags & Bows’ parent company, Deluxe Corporation, is celebrating its 100th anniversary this year.
Have you ever asked the question, “What did we used to do before smartphones?” I know I have.
You’re always on the lookout for ways to bring new customers into your retail shop, and if you haven’t tried postcard marketing you’re missing an excellent opportunity to introduce new customers to your shop and increase sales.
November 17, 2011 by RBDenterprise Leave a Comment Retail store marketing means coming up with new ideas all the time and this time of the year, we all need window display ideas for Christmas. It’s best to remember that while theme is important, elements that enchant those who see it is what will make them stop and come in.

Using correct props, period kinds of additions in the displays to convey the feeling you want those seeing it to feel.
Another great thought for the holidays is to use a window to not only sell your products, but to help a charity as well.
Here we've listed a few ideas as inspiration for you to blast text marketing campaigns out to your customers and get them in to shop! Some of the best ideas can be generated by seeing what other brands are doing with their own SMS marketing programs. As a follow-up to that post, we are going to feature some colorful packaging products, gift bags and boxes, and explain based on color what these products tell your customers and which is best for your type of business. It could be a harvest festival, company anniversary, or maybe you’re already looking forward to your holiday party. Now, Skaalvenn Distillery sets itself apart by breaking the chain of “boring booze” to provide unique craft drinks. For many retailers, targeting an entire town or neighborhood is more cost-effective than developing a demographically-driven mailing list; that’s because your customers are limited in number and those who live in the same neighborhoods tend to share demographic data. To mark this special milestone, we’ve started the Small Business Revolution, a movement with a mission to share 100 small business stories from across the country, each of whom was nominated by the people who knew them best – friends, family, and neighbors. Just this weekend I was out with some coworkers, and we were all on our phones trying to find a place to go to eat and then using our GPS’s to figure out how to get there.
With Thanksgiving only a couple of weeks away, it’s time to start thinking about our store’s window displays. Just putting a bunch of toys around may get kids to look, but making a mannequin look like a child opening a gift with delight will make their parents remember the same feeling and buy the toys to give their own children the same memories. A Macys store in San Francisco has a window display to help adopt homeless pets at the holidays for the SPCA. Because it provides customers with valuable and relevant specials conveniently right there on their cell phones.

If you scroll to the bottom of the post, we have created a new infographic complete with coordinating packaging options in every color. In fact, the earlier you plan your holiday marketing, the more success you’ll enjoy this holiday season.
Events are a fun way to get the word out about your business and generate excitement around your brand. I had the pleasure of meeting Tyson and Mary and getting to know more about them and their creations. America was built by bold and passionate entrepreneurs who took the plunge and started their own businesses. If you have a front window space, then using it to best advantage to draw customers into your store is key to a successful holiday season. Think of the scene at the beginning of “A Christmas Story” with all of the kids gaping into the store window looking at all of the toys they want Santa to bring. Think of a quiet, snow filled forest: trees covered with white snow, white lights twinkling, silver ornaments. It brings people into their store and not only helps their own store, but a great charity and cute pets as well.
Let’s take a look at how people use their phones while shopping, and how you can use this data to your advantage and increase sales. We can all think of businesses with a strong brand and die-hard followers: Apple, Nike, and Jeep, just to name a few.
While these are huge companies, there is something to learn from their branding techniques that can be applied to small businesses.

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