Integrated marketing communications plan ppt,melhor editor de video para pc 2015,download software editing video terbaik gratis - Test Out

12.04.2016
Leverage the strength of B2B channel partners while gaining greater visibiltiy to your end-user customers. In the past, B2B integrated marketing communications (marcom) was about controla€”ensuring that the marcom mix had consistent brand messages, tone and approach.
Integrated marketing communications in B2B companies with multiple channel partners presents an even greater challenge for marcom managers in the age of social media. It means that if you're a marcom manager, you need to at least start monitoring the social media sphere to find out which of your channel partners is participating in social media and what they're saying.
Knowing the Twitter handles, Facebook Fan Pages, LinkedIn Groups and profiles of your channel partners isn't about controlling the message. It's a good idea to engage your channel partners, particularly those who are influential in social media. For B2B marcom managers, collaborating with your channel partners in the social sphere, can help move prospects through the buying cycle and engage existing customers.
Facebook contests and campaigns are powerful ways for brands to engage with customers in social. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Unilever’s Lux shampoo maintain its spot as the #1 selling product in its category in Japan.


Interpublic Group’s multicultural marketing arm that targets the fast-growing Asian Pacific Americas. Clipping is a handy way to collect and organize the most important slides from a presentation. On one side you have the outbound marketing communications, which you control; and on the other hand there are the channel partners, who are putting up Facebook pages, Tweeting about the brand, creating YouTube videos and conducting other social media activities that are beyond your control.
This is another opportunity for B2B marketers to join the conversations already taking place in the social sphere as well as an opportunity to help frame these conversations in a way that supports the brand message. It's about collaborating with your channel partners in a way that adds value for customers and prospects. If you're a marcom manager at an industry trade show, for example, and a prospect walks up to you with a concern, you would try to involve the sales manager, rep or dealer right away.
You can do this by offering content that channel partners can repurpose in their communities or by your direct participation in your channel partners' communities. Participating with your channel partners ensures that you maintain a stake in listening to and learning from your partners and your customers and prospects. More importantly, social media creates another opportunity for customers and prospects to learn about your products and services. You may not be the originator of the posts, but you can still participate in the conversation and provide context.


Likewise, you can feature your channel partners in your social media and content marketing programs. Whether the methods are (re)branding, social media strategy, print strategy, media planning, public relations, message development or word of mouth marketing, Hand-Raiser can help you develop ideas that will generate ideas to help you fill your Customer Relationship Management (CRM) tool with likely prospects for you to message. However, by monitoring the social sphere, this type of exchange can occur much faster and at greater scale. His main passion is helping marketers more accurately interface with the technology community and ask the right questions to help them accomplish the objectives their brand customers have set. Social media enables you to leverage the strengths of your channel partners while gaining visibility to the end users of your products and services. A career in data and advertising technology has allowed him to have a unique perspective on the science of utilizing the right methodologies to systematically ask the right questions that lead to delivering the outcomes necessary for success.



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