International marketing services llc,affiliate marketing websites template,viral marketing pdf 2014 - Review

25.11.2013
Basic marketing concepts tell us that we will sell more of a product if we aim to meet the needs of our target market. The arguments for standardisation state that the process of adapting the product to local markets does little more than add to the overall cost of producing the product and weakens the brand on the global scale. As you can see both strategies; using a standard product and an customised product can work just as well. As with international product decisions an organisation can either adapt or standardise their promotional strategy and message.
Before designing promotional activity for a foreign market it would be expedient to complete a PEST analysis so that you have a complete understanding of the factors operating in the foreign market you would like to enter. The internet has created further challenges as customers can view global prices and purchase items from around the world.
The Place element of the marketing mix is about distributing a product or service to the customer, at the right place and at the right time. Prior to designing an international marketing mix a business should carry out a PEST analysis for every country they would like to operate in. In the past few years the importance of social media in global digital strategies has increased exponentially. For a global brand this brings great opportunities, since these three International social media platforms are already familiar and localization can expand their reach to new audiences.
The adoption rate of each social media platform and the way people use social media varies greatly in different countries and regions. Therefore it is very important to do a proper market research across regions to find the right platform to invest in. Once you have found your audience, listen what the general discussion is about and what the users are saying about your brand and competitors. Developing a cohesive, global strategy is important, but it needs to be customized based on your knowledge of the local behaviour and customs.
Understandably a brand might be tempted to have a general Facebook, Youtube or Twitter page to save in costs, or have different pages per region with the same, translated content. But if you opt-in for plain translations, your reaction speed is slower, your message might not be understood and lack of local relevancy might make the amount of the “fans” or “followers” drop. For a global company with a network of market units across the globe, it is very important to involve local markets from the early stages of the process. By getting local markets aboard and supporting them with their local social media pages, the results will be much better than doing it alone or focusing on one global page.
Instead, offer basic social media training and allow markets to pull content from your global channel. Having worked in a global company, I know that the main issues while developing a global social media strategy are the cost and the novelty of the channel. However, an investment in these basic global channels and training for the local markets can really pay off. I am Pauliina Jamsa, a 32-year-old multi-lingual Finnish Digital & Mobile marketing expert with International business background - I have lived in many countries and speak 7 languages. Social Media Social Media: Groupon’s Estimated Value Could Reach 15 Billion, But Is It Really Deal of the Day? Order of study - OverviewThe new degree programme International Marketing Management at the IUBH combines a solid business education with specific knowledge about the field of marketing.
An internship is a fixed component of your study programme and allows you to directly apply your academic knowledge to practical situations and to learn about future career fields.The fourth semester is reserved for a sector specific internship. From the first semester on, extracurricular activities provide additional guidance and insight into the structure as well as opportunities of an industry, combined with learning directly about different types of companies and potential areas of work and responsibility. Students with strong academic performance can spend a semester abroad at one of our partner universities (in-house selection process). You can find an overview of the current IUBH partner universities in our International Office section. Internet marketing in today’s real estate market is a driving force helping brokers and agents sell. Today, consumers seek information about the real estate market through the internet where they find it is easier to research homes and gather knowledge the corresponding markets. The Luxury Real Estate conference in Amsterdam was attended by Rob and two of his Luxury Realtors. Waterfront Properties was present at a similar event hosted by Real Estate Webmasters that took place in Las Vegas, Nevada.


One more way Waterfront Properties reaches other agents and networks in the local area markets is belonging to the MLS boards. Did you know much more about commercial property returns in OtepPosted on Saturday, December 31st, 2011 at 4:51pm. This article talks you through each element of the marketing mix and the arguments for and against adapting it suit each foreign market.
In international markets this will involve taking into consideration a number of different factors including consumer's cultural backgrounds, religion, buying habits and levels of personal disposable income. In today’s global world, where consumers travel more, watch satellite television, communicate and shop internationally over the internet, the world is a smaller than it used to be. The right approach for each organisation will depend on their product, strength of the brand and the foreign market that the marketing is aimed at. Advertising messages in countries may have to be adapted because of language, political climate, cultural attitudes and religious practices. This has increased the level of competition and with it pricing pressures, as global competitors may have lower operating costs. Distribution in national markets such as the United Kingdom will probably involve goods being moved in a chain from the manufacturer to wholesalers and onto retailers for consumers to buy from.
This will help them determine what elements of the marketing mix can be standardised and which elements will need adjustments to suit local needs. Around 70% of Facebook’s 750 million active users are not from the U.S and the platform has been translated in more than 70 languages. However, as with any type of marketing, the brand having social media success in their own country does not mean that same approach and tactics work abroad. Even if Twitter, Facebook and Youtube are used across the globe, these platforms may not have reached yet the same level of popularity than the local networks. See how your target is engaging with companies, how they use the platform and what the best practises in the particular country are. Identify what are the global goals and objectives and what are the goals and objectives per region. They have the best knowledge of the local customs, user behaviour and trends as well as their local competitors’ activity. Market units will then translate and localize the content themselves according to their country’s requirements.
If the local markets are motivated and have freedom to act, they will be investing their time and effort to update the pages and engage with the audience. Based in London, I am currently working as Digital Marketing Manager for Microsoft Dynamics. The demands of the industry, and also in particular the demands of employers in the digital economy, were taken into consideration when developing the curriculum. Someone on the leading edge of this trend is Rob Thomson of Waterfront Properties in Jupiter, Florida.  Rob, his team of web marketing specialists, and his expert Admirals Cove Team have had Admirals Cove homes list and sell in as little as a week! Constant strides in technology and the internet enable consumers who prefer mobile browsing or researching from home to find information about listings, realtors and communities.Waterfront Properties focuses on delivering information about homes for sale in Admirals Cove and other homes in Palm Beach County communities through local, national and global markets. This conference gave Rob the chance to represent Waterfront Properties name and network with other luxury realty brokers from around the world.
Here the event focused on networking through marketing ideas, market data and a strong focus in the latest technologies. MLS allows other realtors to view and show every available listing, which is a big help in selling property.
In an overseas market there will be more parties involved because the goods need to be moved around a foreign market where business practices will be different to national markets. It may well be that a business is able to use a standard marketing mix in the majority of cases and only need to adjust it on the rare occasion. Youtube is localized in 23 countries in 24 different languages, and 70% of the Youtube traffic comes outside the U.S.
This is why it is important to take in account the following best practices and tips, before launching an international social media strategy. While Facebook is not very popular in Asia and Russia, Twitter has encountered big success in Japan, because of its anonymity and mobile friendliness. By understanding the cultural variations you will more easily be able to avoid pitfalls and identify the trends before entering the market. Your brand might be highly popular in one country, which means one of your goal might be increasing brand loyalty, however in another country people do not recognize your brand and you might need to focus more on augmentation of brand awareness.


I wrote an example of Red Bull a year ago: The brand sent in Facebook a link straight to a Japanese Google translated page without checking what the translation was.
By respecting cultural references and taking in account local trends, events and holidays, you can give users more personalized experience and help your brand to connect the audience on a deeper level. Social Media is highly reactive and by putting barriers for local markets, the strategy is likely to fail. Keeping the social media page alive does not cost much money, but it can reach a larger audience than the old media or banner campaigns. Consequently, the degree offers optimal access to an exciting professional field with attractive career prospects in Germany and abroad. They have successfully implemented a combination of traditional and online marketing techniques, and as a result have been a part of the majority of sales in Admirals Cove since January 1, 2011. Managing Partner of Waterfront Properties, Rob Thomson is acknowledged for company’s triumph in online real estate marketing. Attending these conferences present valuable opportunities to network and expose listed properties via the internet, to international buyers. Waterfront makes sure it has a strong presence in local newspapers and publications as well as banner ads online, which local consumers rely on. Brands such as MTV, Nike, Levis are all successful global brands where they have a standardised approach to their marketing mix, all these products are targeted at similar groups globally. Every aspect of promotional detail will require research and planning one example is the use of colour; red is lucky in China and worm by brides in India, whilst white is worn by mourners in india and China and brides in the United Kingdom.
For example in Japan there are approximately five different types of wholesaler involved in the distribution chain.
In China, Twitter-like Weibo and social network Qzone with 150 million active users are the platforms of choice while in Russia V-kontakte is the local version of Facebook. Once you know what you want to achieve, you are able to set up tactics to best achieve those goals.
If you strictly control what gets published, by the time translation agency has sent you translations, the “news” is already old. Publish links to local channels in your global page to promote local pages and direct fans to more relevant content.
It is a way to really engage with your audience as well as to encourage WOM and consumer generated media. Rob and his team have experience representing all sides of the deal, the buyer, seller or both. He has helped the company generate ideas to incorporate different mediums of advertising including print media, online marketing and networking to make their presence known. Not only do these networking events broaden the scope of potential buyers but it is a good way for Waterfront Properties to compare and learn tactics from the international real estate markets. These are just some of the ways Rob and his team can continually highlight properties and complete a transaction.With its reputable marketing strategies and constant thirst for betterment, Rob Thomson and Waterfront Properties have become known as path finders in the real estate world.
I am confident, you've a great readers' base already!Posted on Thursday, January 19th, 2012 at 9:52pm. In India where a cow is a sacred animal their burgers contain chicken or fish instead of beef. Many organisation adapt promotion strategies to suit local markets as cultural backgrounds and practices affect what appeals to consumers. Businesses will need to investigate distribution chains for each country they would like to operate in. What all continents have in common is the high usage rate of Youtube – used via mobile, tablets, PC or netbooks. Another benefit comes with a presence on other luxury real estate websites like Luxury Real Estate, DuPont Registry, Regents and more. Waterfront’s name reaches people globally to extend priority knowledge, service and achievement.
They will also need to investigate who they would like to sell their products and services to businesses, retailers, wholesaler or directly to consumers.
The distribution strategy for each country a business operates in could be different due to profit margins and transportation costs.



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