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24.09.2015
The ritual had always been this: Eat the Thanksgiving turkey, rest comfortably in a tryptophan haze after dinner, and peruse the sale ads that stuffed the newspaper as fat as the bird you just ate.
Nonetheless, massive lines formed around stores that opened in the late evening (now some are open regular hours during Thanksgiving Day), with the yearly story of certain stampedes injuring and even causing death to some shoppers. In contrast, online business boomed in 2014, even while the media focus was on the in-store purchasing frenzy for the vital first two days of the Thanksgiving weekend. The other scenario is in finding the hot toy at Kmart, but you’re not sure if Target also had it on sale.
For 2015, the talk has been about retailers like REI opting out of Black Friday altogether. They waxed philosophic, aligning themselves with famed naturalist John Muir, who mused, “thousands of tired, nerve-shaken, over-civilized people are beginning to find out that going to the mountains is going home.”  REI will even have a black takeover screen on its website to seal its commitment (or prevent its customers from cheating, however you’d prefer to look at it). It’s hard to say if this could spell a new trend for cyberbusiness and how consumers spend their time and money over the four-day weekend.
In addition, hours after Halloween was over, the new race was to see which retailer would be releasing their Black Friday ads – online. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Discover SEO Melbourne is the best company for SEO and internet marketing in Melbourne, Victoria. This despite what retailers felt was their strongest offering of deep discounts and doorbusters in an improving economy. Perhaps it was the aversion to bodily injury or the comfort of buying gifts in your boxer shorts, but online sales showed a respective 32 and 26 percent increase in 2014 over Thanksgiving Day ($1 billion) and Black Friday ($1.5 billion).


More likely, the fact is that the majority of retailers still remain closed on Thanksgiving Day. As people stand in grave disappointment at the empty space where the $88, 52-inch TVs once stood, their next step is to grab their phone in search for the deal there. Rather than risk losing the last in the store’s inventory to the woman who’s already eyeing you up, you check your smartphone to check out Target’s price.
The outdoor recreation equipment retailer told its customers, “This Black Friday the co-op is doing something different.
The statement also quickly added that there would still be plenty of deals to be had throughout the selling season. While there have been no takers to date on REI’s “OptOutside” campaign, at least 40 other retailers, including box box stores like Home Depot Lowe’s and Sam’s Club, have made announcements that they will not open on Thanksgiving. Blurring the lines between promotion and editorial content, Black Friday sales ads are news. One-hour shipping for $7.99 and free shipping for two-hour delivery and beyond has been offered to Prime members, who pay $99 per year for the privilege.
We offer SEO, internet marketing and social media marketing services at minimal cost over the Australia. If the online sales are climbing on the days where it used to be all about the mall, are shoppers just out looking, then coming home and buying?
It’s a next resort (probably because that TV was for their own living room and they were hoping to have it up and running that day), but the sale ultimately goes to the online store.
It’s a win-win proposition for the consumer, and if it’s cheaper elsewhere, you’re smarter to click the “add to cart” button and hand that valuable doll to that woman’s outstretched arms.


Not only does this create a draw for online traffic for the retailer, online marketing strategies like retargeting assist the exposure for online retailers to generate sales.
Once their futuristic Amazon Prime Air takes off, you can even receive a package in about 30 minutes, delivered by drone. However, 2011 saw major retailers opening on the once-sacred Thanksgiving day, creating a backlash among store workers, and an earnest vow from some consumers to not shop any retailer that would indenture its workers and rudely interrupt the family gathering.
And while there is moral outrage over going out to shop on Thanksgiving Day, sneaking a purchase online among the warmth of family and home isn’t quite as shameful. Instead of reporting to work, we’re paying our employees to do what we love most—be outside.
Retail giant Costco blurs the lines even further by posting Black Friday sales, but on Friday, November 20. Not to be outdone, and perhaps even beat Amazon at the game, Walmart is also looking into drone technology. With the logistics still yet to be worked out,  it won’t be available this Black Friday season, but it does keep consumers looking for the best deals in giving and receiving – online.



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