Internet marketing strategies kotler,mp4 player and downloader,video software for windows 10 free 5.0,top free video editors mac - You Shoud Know

19.03.2015
It will be increasingly difficult to grab attention from anyone on the Internet or in person.
You may spend hours writing a great blog article, creating a high-value video or designing your marketing slicks only to find that people just aren’t interested in consuming them. This is what Nicholas Carr, the author of the book The Shallows: What the Internet Is Doing to Our Brains, found when he studies how the Internet influences the brain and its neural pathways. Basically he discovered that the mental and social transformation created by our new electronic environment makes us shallower, unable to concentrate and strips our ability to do deep creative thinking. Simply put, greater access to knowledge is not the same as greater knowledge; and breadth of knowledge is not the same as depth of knowledge. Most of us simply don’t read and retain what we consume over the Internet like how we do it with physical books. In fact, I heard one of Carr’s recent interview as he described that most people read over the Internet in a “F” formation, scanning horizontally across at the top, then moves down the left and half way down scans again across.
It’s indicative that in the process of producing compelling content you take consideration in the following mistakes to avoid so you have attractive “looking” content in format, length and appeal.
Your audience’s mind wants to see the payoff by giving you the attention and their emotions are driving the need for you to get to the point. This is extremely important as we humans do a lot of consequential thinking to figure out why we’re investing our time in consuming information. Most experienced professional coaches, consultants, marketers, gurus or trainers have a lot of knowledge, but they often forget that they are the expert and their audience are not!
The wealth of information out there usually overwhelms normal people, so I recommend you to focus on emotional connections so you can meet them where they’re at and try not to use any of your professional jargon. When you use complex, difficult to understand phrases, your audience has to do all the work to figure out what you mean and it interrupts the flow of consuming that piece of information. MacLean’s evolutionary triune brain theory suggests that the human brain was made up of three brains: reptilian (self preservation), limbic (emotions) and neocortex (logic). I won’t go into the details but basically the reptilian brain can hijack the higher levels whenever it wants to do so especially when there is a pain point or urgency to solve a problem. People don’t go to seminars, watch videos or engage in a conversation with you for no reason; even entertainment and the need to connect or to be heard is something we unconsciously look for.


Both of those are great foundation to build your relationship on, but ultimately people are more likely to buy what you sell if they trust you.
There is an opening, a situational challenge and then it goes through a rollercoaster ride that eventually hits a turning point then finally ends. You need to start your story high where everything is normal then take your audience to a low point where they can relate and connect but don’t make people feel sorry for you. And then through a turning point or a series of events you overcome the lows and that’s where you give your audience hope.
The take away: Content marketing is about creating information that are meaningful to your audience and engages them emotionally. The real value is when you’re able to meet them where they’re at psychologically and make them highly motivated to take actions.
Whether it’s signing up for your newsletter, buy your product, get your coaching or read your book. Everyone is inundated with information, overwhelmed with daily tasks and if you can focus on the 3 principles above, your audience will be drawn to you more because you make it about them and easy for them. That’s the basic rule for good copywriting technique and combine that with optimized keywords for SEO, you have a powerful content marketing tactic to establish yourself as an authority fast.
The first thing anyone needs to understand is what the 9 primary digital marketing or online marketing strategies are. You might think deciding on a blog or website platform would be a somewhat elementary part of marketing strategy, but it’s not.
To help small business better understand online marketing strategy I put together a short video called The Top 9 Online Marketing Strategies, and a handy PDF that you can download here. Content Marketing Strategy – 10 Tips for developing an awesome content marketing strategy.
Top 9 Online Marketing Strategies – Details the 9 major internet marketing strategies used by businesses today.
That is where people interested in setting up an online business of their own can step in and delve into the prospect of offering online marketing services. We willingly accept the loss of concentration and focus, the division of our attention and the fragmentation of our thoughts, in return for the wealth of compelling or at least diverting information we receive.


If you don’t produce content in the way that people want to consume them, you will not be read, remembered or passed on.
You must instantly grab people’s attention in a thought provoking way without trying to be fancy. Leverage emotional keywords and phrases that automatically paints a specific picture and are easy to understand. Focus on communication that brings concrete, emotional and specific outcomes.  This is because we’re wired to respond more with what Paul MacLean discovered as our reptilian brain or what some calls lizard brain. In order to do that people have to like you, know you and trust you (and yes, you can do that over the Internet). Don’t make it your life long story or biography; focus on a specific area of your story that allows people to quickly learn about who you are. In fact, it can also be used to get your internal team on board or management buy-in to your proposal.
Not only does it have to be high value but the format and structure must be appealing as well. Most online business owners are either not well aware of the technicalities of marketing or are too busy to take up that department into their own hands.
You will be able to work from home, at your own comfort and as long as you are able to successfully grab the attention of a healthy number of good customers, you are doing a good job.Online marketing services are not limited to online business companies. Even business houses set up on the streets of the city benefit from being part of a well-connected network and having its name spread like wildfire over the net.When you are taking up the job of promoting the business, you need to set in mind a target audience right at the beginning. This helps with the planning and execution of your idea as you are well aware of the tastes and preferences of the group. Find ways like incentives to encourage referrals as they are one of the fastest promotion methods and a great way to expand customer base.Do you like this post?




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