Introduction to business strategy and planning,advertising agencies farringdon london,marketing recycled products - Test Out

09.06.2015
You must have JavaScript enabled in your browser to utilize the functionality of this website. Our Business People For Introduction Strategy Powerpoint Slides will link your ideas into a chain of thought. When preparing a strategy for success, a business needs to be clear about what it wants to achieve. This case study looks at the combination of these elements and shows how Kellogg's prepared a successful strategy by setting aims and objectives linked to its unique brand.
The reason that branding is powerful is that the moment a consumer recognises a brand, the brand itself instantly provides a lot of information to that consumer.
Focused on Kellogg's, this case study looks at how aims and objectives have been used to create a strategy which gives Kellogg's a unique position in the minds of its consumers. Below are external web links provided by Kellogg's in relation to their business activities. Subscribe to our newsletter for current business news including lesson plans and activity ideas.
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SITUATION INTRODUCTION The Internet is continuing to grow rapidly across borders and into an online world. Market development (medium risk) New geographic markets New customer segments Diversification (highest risk) New markets and New products Market penetration (Lowest risk) No development of Markets or products Product development (medium risk) New digital information services, e.g.


1 Digital value 1 Digital value Can i afford additional information on or transaction service to my existing customer base? 2 Extended product 2 Extended product Endorsements Awards Testimonies Customer lists Customer comments Warranties Guarantees Money back offers The extended product contributes to perceptions of quality.
Optimizing internal processes Customer wants to check availability (does the site show number in stock and when next available if out of stock) Product specification or price is changed (is the change seamlessly reflected in web site and price lists) Customer places order (is the site updated to indicate changed number in stock?
It needs to know how it is going to turn its desires into reality in the face of intense competition.
A brand is a name, design, symbol or major feature that helps to identify one or more products from a business or organisation. This helps them to make quicker and better decisions about what products or services to buy.
The positioning of a product is a process where the various attributes and qualities of a brand are emphasised to consumers. Can i address the needs of new customer segments by repackaging my current information assests or by creating new business propositions using the Internet? Quality and credibility are linked 2 Extended product 2 Extended product Endorsements Awards Testimonies Customer lists Customer comments Warranties Guarantees Money back offers The extended product contributes to perceptions of quality. The answer is It is readily available almost whenever and wherever customers could need it Their excellent distribution gives them the edge What is the most successful brand in the soft drinks markets ? Some products exploit all three aspects of place online, for example digitizable products such as software, media entertainment.


When buying intangible services, customers look for physical evidence to reassure them In the offline world, this includes building, uniforms, logos and more In the online world, customers look for other cues and clues to reassure themselves about the organization : Sense of order Consistent look and feel for the site, that cutomers feel comfortable with Guarantees Security Trade body memberships Privacy policies Customer lists What is online physical evidence? Is the customer notified by e- mail that their order has been processed?) Customer makes e-mail enquiry (can the system cope when a wave of telephone calls and e-mails hit and respond promptly?) Produce dispatched (is the customer notified of this event by e-mail?) Optimizing internal processes Customer wants to check availability (does the site show number in stock and when next available if out of stock) Product specification or price is changed (is the change seamlessly reflected in web site and price lists) Customer places order (is the site updated to indicate changed number in stock? When consumers see the brand, they distinguish the brand from other products and brands because of these attributes and qualities. Can i use my ability to attract customers to generate new sources of revenue such as adverstising or sales or complementary products? The answer is It is readily available almost whenever and wherever customers could need it Their excellent distribution gives them the edge REMIX - Place You put Coke machines in places where you think people might want to drink a Coke. However, a business must also be aware of why it is different to others in the same market. Will my current business be significantly harmed by other companies providing some of the value i currently offer 1 Digital value 1 Digital value Can i afford additional information on or transaction service to my existing customer base? On the Internet you put Amazon buttons in places where there might be people inclined to buy books. Customers like the increased convenience and reduced cost of ordering online and often using delivery partners for offline fulfilment.



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