Landing pages moz,video marketing strategy xls,print your own video game box art,videopad video editor key generator - Review

11.04.2014
This post is all about showcasing awesome landing pages, to give you some inspiration for your next design. Note: All of these landing pages were built using the Unbounce Landing Page Platform – huzzah! Validation: They jump right into showing off the famous publications that have featured their company. Removal of doubt: The subtext below the CTA lowers the perceived risk, which can improve the click-through-rate (CTR). The example below shows an alternate page they created, presumably to speak to a different segment or create a different emotional trigger.
Clear value proposition: The headline is very simple and leaves no doubt about the purpose of the page and the product. Highlighted testimonial: The brushed highlight of the testimonial gives it a bit of extra design zing and prevents the page from feeling too text heavy.
Context of use: Their choice of imagery lets you know that the product can produce mobile-ready polls.
Validation: Like the example above, they provide a strong sense of trust by including a set of logos. Remove the footer navigation: Any extraneous navigation on a landing page can lead your visitors down the wrong path. Price: Travel is very much about price, and they get that out of the way right off the bat, so you can move on to the finder details after unerstanding if you can afford it or not. Testimonials: The testimonials shown are anonymous which reduces their impact (as they could have been made up). Use of video: There are two videos that help build an honest and open dialog with visitors right off the bat. Visual chunking: The page is broken up very well vertically, aiding the consumption of information. Content chunking: Like the previous example, the page is broken down vertically in a way that makes it easy to digest. Strong clarity in the value proposition: The headline is simple and inviting and the secondary block of content and CTA explain in simple terms that you can create a free site. Major endorsements: Having testimonials from big names like Zappos and top business author Daniel Pink gives you instant credibility. Privacy policy: You should always include a privacy policy when asking for an email address. Social proof: The decent sized Facebook following lends credibility to their appeal and the fact that they understand how to build a following which is what they are selling.
Honesty: It tells you the cost, so you can weigh up the potential value associated with extending your brand reach. Clear contact method: The big phone number increases the trust factors by letting you know there are real people to deal with. How are the logos connected: Are they just hotel names to help you understand the point of the page?
Repetition of CTA: Being a long page they are using the smart practice of repeating the CTA throughout.
Teaser: The low price with free shipping placed next to the CTA is a nice way to encourage a click-through.
Eating your own dog food: The offering here is all about design, and what better way to sell yourself than with a beautiful design. Directional cues: The use of arrows guides people through how they should interact with your page. Emphasis: Startup Weekend clearly got the memo that bold is a good way to draw attention to important information.
Function: About the eBook has a concise description of what the book contains, now the visitor knows what they are going to get. Trust and Action: I would also test putting the major media logos directly before asking for the action. Sharing: Test a secondary call to send this page to a friend, or share on Twitter or Facebook, instead of just following (more action oriented than passive).
Tell them and tell them again: The page opens and closes with the same challenge (16 second sign-up). Benefits: I was most of the way through the page before I could answer the questions about why I would want this. Make Two Pages: Differentiate the action Free audit and Paid Plan into separate landing pages so you can segment the traffic from channels like PPC. Once you’ve got the click and the prospect is off the SERP and on your site, you’re tantalizingly close to sealing the deal – but without a clean, well-designed, relevant, and persuasive landing page, you can lose them as fast as you got them.
Building Landing Pages is Hard: Generally you need Web development resources plus a graphic designer and a hosting environment in order to set up PPC landing pages.
Most Landing Pages Suck: Earlier this year we looked at the landing pages of several hundred small businesses — it wasn’t pretty.
You Can’t Build Landing Pages in AdWords: Even though you need landing pages to complete the PPC puzzle, Google doesn’t help you build them.
We’ve been listening to our clients’ questions about landing pages and taking note of their pain points.
Landing Pages & Leads is a set of tools to help advertisers close the PPC loop, going all the way from keyword to click to conversion. It’s Complete: PPC Advisor is now a start-to-finish PPC management solution, with all the tools you need to get started in PPC and then cross the finish line.
There are so many potential bottlenecks in landing page creation and landing page optimization.
Landing Pages & Leads includes a Landing Page Builder that walks you through the process of creating a well-designed, conversion-optimized landing page.
The first step is to choose your landing page’s theme, which will define the look and feel of your landing page.
Your headline will do most of the work, so focus on writing a strong headline – it’s the only part some visitors will read! Use bullet lists, bold text and other visual cues that tell readers what information is most important. Along with the headline, the form is one of the most important levers on your landing page. Choose the fields you want to include and which fields will be required, including standard fields (like name, email, phone number, job title, website, etc.) and custom fields (such as text fields, dropdown menus and checkboxes – see below).
Choose a call to action for your form button – tell users what they’ll get when they complete the form! Once you’ve completed the setup process, you can save your new landing page as a draft, preview it, or publish it with one click.
Now you’ve got a conversion-ready landing page, without having to drag in developers or graphic designers!
We’ve analyzed thousands of AdWords accounts, representing over $2.5 billion in total spend, through our free AdWords Performance Grader.
Get detailed lead tracking information for deep insight into which keywords and landing pages are driving the best results for your business. Major efficiency: The wizard-like interface drastically cuts down on the time it takes to design and publish new landing pages for your PPC campaigns. Baked-in best practices: Our tools make sure you’re following best practices for PPC landing pages, which means you’ll get more form completes, more measurable results, and better Quality Scores.
So you really did an amazing job creating a tool that will create and manage landing pages. Case in point, we took over a PPC campaign for a client from a company that specializes in PPC. I would say your tool definitely seems to make things easier but I'd have to say from experience that building a landing page when you already have existing pages isn't that hard!
The wordstreams landing page builder tool looks great, it must have taken ages to put together.
Larry-- love it!What if our goal is to drive calls?A lot of local businesses (roofing, personal injury attorney, mold remediation, and such) care more about calls than form completions.Do you integrate with call tracking solutions so we can get cost per call by keyword?
A happy looking astronaut waving as he holds up a flag on the moon, in the distance is his space ship and several planets.
Space ColouringA simple space colouring picture, featuring a spaceman standing on the moon, holding a flag. Spaceman Colouring A more complex Spaceman Colouring picture featuring a spaceman floating in space as he fixes a broken Space Shuttle.
A large selection of Robots to print out and color in, along with lots of online coloring pages for kids of all ages. You’ve been reading about Landing pages, and you’re ready to convince your boss or client to start improving your conversions.
If bite sized stats won’t work in demonstrating the value of landing pages to your boss or client, you should share some stories of other companies seeing success with landing pages. The trick here is to find case studies about companies that started with a similar challenge to what your company is experiencing. In this article, Designer Sacha Greif talks about how the homepage of his startup Folyo, wasn’t clearly communicating the benefits of the service. Confused users would email Sacha thinking the site did one thing when it actually did another. As an unofficial observation, I see this problem with plenty of businesses – regardless of size. Marketers and CEOs get so close to the product, it’s difficult to describe the benefit to the prospect. Anyways, instead of blaming users for “not getting it” Sacha decided to focus on the page’s message first, then design backwards from there.
This resulted in adding a nifty animation which showed the basic premise behind the service.
Though Sacha hasn’t released the test results yet, the value proposition is much clearer, allowing the prospect to know EXACTLY what the site is about. Software company, Moz added over $1 million dollars to their bottom line by testing a long version of their landing page. The challenger page answered common questions prospects had about the service as well as used language CEO Rand Fishkin would use when he pitched the product in person. What they found was that when Rand talked about Moz, he would passionately describe the value, but that the existing home page did not.
In another case, The U.S Life Division of Genworth Financial was able to grow Digitally-Driven revenue by 350% and increase lead volume by 3000% by identifying the needs of their page visitors, and refining their landing page strategy. Proving even something as boring as Life Insurance can benefit from improving their landing page strategy.
Once you’ve found the story of a company with a similar problem to yours, remind the boss that 44% of clicks for B2B companies are directed to a home page, not a landing page, giving you a huge competitive advantage by testing a more targeted landing page strategy.
If you really want to drive the competitive advantage home, do a quick google search for your primary keyword, and see how many direct competitors are using targeted landing pages. Then remind your boss or client that of B2B companies that use landing pages, 62% have six or fewer total landing pages, meaning that most marketers aren’t even taking contextual pages seriously, and that’s a huge opportunity for you. According to Hubspot, companies see a 55% of increase in leads when increasing their number of landing pages from 10-16.
When you take a step back from your primary website, how many specific pages do you think you could create?
According to Marketing Sherpa, 48% of Marketers build a new landing page for each marketing campaign. By comparison, 65% reported confidence in 2012, meaning marketers, including the competition, are getting smarter and preparing to pounce.
Stress to your boss or client that it’s better to start with landing pages & testing NOW so that when the competition does roll out their new landing page strategy, you’re not there with your pants down trying to respond while they’re enjoying the benefits of first mover advantage.
Now, the answer to this can be “not that much” IF you’ve created a detailed plan for your design strategy. Marketing Sherpa has a great 6 step guide to analyzing the data, and mapping out your improvements.
Once you have the plan in place, you have a couple of really affordable options at your disposal.
If you don’t want to use landing page software, you could let your boss know that you could mock up your test page in photoshop, and convert it to Html. There are a lot of free tutorials out there, or you could hire a company to do it for you for less than $200.
Either way, the investment is not usually as bad as the boss makes it out to be, and if you’re designing your page with a thought out plan, the rewards far outweigh the cost. For example, if you’re testing one product page design over another, you would enter the existing page & challenger page into Google Content Experiments (free) and determine ahead of time what percentage of traffic gets sent to the challenger page. Let help each other out by busting those objections, and make each other look even better for to our clients and companies! Tommy Walker is an online marketing strategist, show host, and prolific guest blogger for sites like Unbounce, ConversionXL, Smashing Magazine & more.
He specializes in highly effective, counter-intuitive approaches to online marketing, and seeks to expand your thinking on what's possible with online content. Check out his approach on guest post landing pages, and get a free copy of The Top Ten Content Marketing Strategy Mistakes by clicking here. On the flip side, Adwords encourages creators to have extremely targeted landing pages that correspond with the product that’s being sold. Suppose I have logo designing service sites, I need to display more of my samples then content to visitors..
You already know that highly optimized landing pages are crucial to the success of any paid search campaign.
In today’s post, we’re going to examine what cognitive bias is, look at several examples of these behaviors in action, and outline how you can overcome (or at least account for) them with your landing pages. Cognitive biases are ways of thinking about and perceiving the world that may not necessarily reflect reality.
Simply put, cognitive biases are the distortions of reality through which we view the world. So, now we know that we’re all completely irrational, let’s look at some of the most common cognitive biases in action and what you can do to mitigate their impact on your paid search campaigns. Obviously, covering how to account for all known cognitive biases with landing pages is impractical for the purposes of this post. Confirmation bias is when a person looks for and interprets information (be it news stories, statistical data or the opinions of others) that backs up an assumption or theory they already have. Mainstream news outlets are often guilty of manipulating viewers’ confirmation bias (Fox News is an excellent example of this). If you’re trying to compensate for confirmation bias when selling to customers, you’ll have to make your prospects doubt the strength of their beliefs. Reach out to your current clients and ask them if they weren’t entirely sold on your product or service to begin with, then ask them to provide details about how they came around.


Resist the temptation to badmouth your competitors – this is unlikely to have the desired effect. Another tactic you can use to overcome confirmation bias is by offering a zero-hassle, no-strings-attached money-back guarantee.
Realizing that some customers might be negatively biased about the effectiveness of identity theft prevention services, LifeLock goes one step further than the competition by offering up to $1 million in legal assistance, private investigation services and anything else you need in the event your identity is compromised while subscribed to the service. Sometimes referred to as the “relativity trap” or “focalism,” the anchoring effect is when consumers focus on a single aspect of a product or service to the exclusion of all other considerations. Many businesses actively exploit the psychology behind anchoring, particularly restaurants.
Although the anchoring effect can present unique challenges to marketers hoping to overcome cognitive biases with their landing pages, it’s a double-edged sword – since prospects experiencing the anchoring effect are only focused on one thing, it’s easier to address and deal with their primary objection. Firstly, let’s say that, for the sake of example, that your prospects are indeed solely focused on pricing. Also, be completely honest with your pricing – include all surcharges, fees, taxes and anything else that could drive up the price. Although they might not realize it, many consumers experience some degree of the ambiguity effect, a cognitive bias first identified by Daniel Ellsberg (one of the key figures in the Pentagon Papers scandal) in the early 1970s. This cognitive bias can be best summarized as the decision to favor a choice with a known outcome, rather than “take a chance” on a choice with unknown probabilities. For example, many investors choose to put their money in “safer” investments such as government bonds, as the perceived return on investment is relatively certain due to bonds’ strength and safety as an investment vehicle. From a consumer perspective, the ambiguity effect can be a powerful motivator when it comes to customer loyalty. To some extent, all businesses have to overcome the ambiguity effect when attempting to entice certain customers, especially startups and very new businesses that do not have an established reputation. One way to overcome this cognitive bias is by borrowing techniques from great FAQs and incorporating them into your landing pages. An excellent example of this principle in action is a landing page for Unbounce’s landing page conversion course.
The page’s copy makes the time commitment necessary to complete the course abundantly clear, further reducing ambiguity about the amount of effort involved. This cognitive bias is closely related to a psychological phenomenon known as herd mentality.
The bandwagon effect is such a common cognitive bias because of people’s deep-seated need to conform and fit in. If your business operates in a highly competitive or crowded market, the key to overcoming the bandwagon effect is how you frame your product or service.
In the video, young, attractive people use their iPhones to perform a range of tasks that, in all likelihood, most iPhone users would never bother with (such as using an app as an amp controller for an electric guitar and the phone itself as a virtual violin as part of an art installation), but that’s not what makes this marketing so brilliant. Of course, it’s difficult for some businesses to effectively emulate Apple’s marketing efforts.
Ministry of Supply makes and sells high-end dress shirts and other clothing made from “phase change” materials – fabrics that store or release heat depending on the body temperature of the wearer. Admittedly, Ministry of Supply is missing some opportunities to increase conversions as their PPC ads lead directly to their homepage instead of a dedicated landing page, but the same principles used by Apple to exploit the bandwagon effect are being used in a highly effective way by this small business. One of the biggest hurdles to overcome when selling to a prospect with status quo bias is the “if it ain’t broke, don’t fix it” mentality. In his best-selling book, “The Ultimate Guide to Google AdWords,” marketing expert Perry Marshall explains that writing ad copy that promotes a feature of your product is a mistake.
If you want to overcome status quo bias with your landing pages, you’ll need to focus heavily on the benefits of your product or service.
Of course, these are just a handful of the various cognitive biases your prospects may experience, and it’s impossible to account for all of them.
Hi Columbia,Thanks, I'm glad you enjoyed the article.To answer your question, I am active in the area of net neutrality, though it's not a topic I write about extensively.
According to a pretty scholarly classification you may find in Wikipedia, landing pages fall in two major categories: reference and transactional. As you will probably agree with me, all landing pages meet both criteria: they inform the visitor upon the offer as well as incite actions from his side. What needs to be clear before launching any landing page in the www is the nature of the desired visitors’ action. This is a chain of events that we desire to happen once a lead reaches the platform displaying the promoted product or service.
Typically, a landing page has to catch the visitor’s attention in the first 3 seconds of entry. The landing page has to be consistent with the hints provided by the original ad, or vice versa. As we have promised, let’s tour some nicely designed and effective landing pages of B2B and B2C.
123RF makes a clear statement of purpose in this landing page with the image slider and the four median boxes. Strong calls-to-action, emphasized slogan and an impressive list of endorsements – this is the right combination for a landing page and this page has it.
This page may be a little too crowded, but it’s in the tradition of landing pages for apps. You can have an SEM account with hundreds of thousands of keywords that each have fantastic click-through rates (CTR) but without quality landing pages, you will never fully optimize your CPA and never reach your true money-making potential.
I have put together some guidelines to help you create the best PPC landing pages for your AdWords account. The first step in creating quality landing pages is to establish your marketing goals to decide what you are trying to accomplish. Once you have established what you are trying to accomplish with your campaigns and ad-groups, do some competitive research. You should not use the same message to target viewers from PPC that you would use if they came from social media or email nurturing campaigns.
Use clear calls to action along with arrows and catchy text while avoiding a  “scammy” look. Use persuasive copywriting techniques and "power words" that inspire visitors to take action.
The biggest mistakes I see made in regards to testing are not allowing your tests to run for significant amounts of time and stopping after one test. Stay patient and pull in as much data as possible before declaring a winner, then use that data to set up ongoing tests against the winner to find and display the best possible advertisements and effective landing pages you can.
Ben Cohen is a Customer Success Specialist at WordStream and supports WordStream’s managed services team on numerous accounts. I am finding that a great looking squeeze page with navagation on the right is working well. Squeeze pages are great for capturing emails, but pre-sell pages are the best to actually close a customer on the prodcut you are promitng then and there. Hi Ben,Do you recommend creating landing pages directly on your web site, or using a 3rd party service?
Hi Andrew,As with everything that has to do with PPC it is rather hard to give a definitive all encompassing answer. Hi , Ben It's really great post , this really helps many people in designing their landing pages . My problem is that I have done everything in this article plus a bunch more and have lousy conversions. Hi Terry, You bring up an excellent point and I have had this arguement with colleagues a few times.
From a design perspective, the grey monotone prevents a mishmash of colour creating any visual distraction from the call to action (CTA). They’ve gone with B here, presumably in an attempt to catch your attention and increase curiosity (or to push a particular button). And it’s nicely backed up by a well written explanation of some of the core benefits directly below.
Always ask permission to use a testimonial and include the name of the person providing it for extra trust points.
They have the same message and the same color to let you know which areas to pay attention to. First you get to hear from the company and then they use real video testimonials from clients – much more effective than written quotes. Yeah, I know ugly pages convert great too, but the design here makes me want to stare at it and find out what they’re all about. I get a rough sense of what the purpose of the company is, but I wouldn’t mind a more detailed description. They aid getting you back to the top (as it’s a long page) with the classic ^top links at the end of each section. Here they repeat the CTA (the yellow button) in 3 of the sections to keep enticing you to sign up (this is smart as you don’t know which piece of content will trigger the sign-up response and having a CTA right there will aid conversions. Especially when doing Google AdWords as they can sometimes ban your account if you don’t have one. The big bold headline tells you right away that you’re getting a free trial, helping to increase the no-risk factor. This will also help with being able to assess the time, number of fans (what demographic they are) and value that you’ll get for your spend. When offering a video solution, you should really be using a video to demonstrate what your product is about. The white background with orange headers and black body text stands out easily and the action is easy to see. If you are giving something for free people don’t necessarily think about how much it would cost them to buy the thing you are giving. That makes the eBook more important than the authors, but still offers up the authors as a trust factor at the action point. Try making Create Video the Right Way more about how to connect to the people watching, or what feelings the non-profit needs to produce. Instead of three rows make the second row two columns: one with function, one with benefits.
Showing the visitor you are trustworthy and legitimate before asking them to do anything is a good way to maximize your response rate. Usually I avoid second calls, but this is an appropriate use of social out links to let the person decide how they want the notification to come. I have a lot of respect for companies that begin their journey with a conscious desire to provide excellence through multiple channels (design, UX, usability) – all of which ultimately lead to conversion.
Even though this is a tool built on a more robust software let this page get people into the free version and use other pages to upgrade the user. Even if you get your keywords, ads and bids right in your AdWords campaigns, it will be hard to realize great ROI through PPC without a landing page strategy.
We also provide a ready-to-use hosting environment while still enabling you to publish to your own subdomain.
It’s an intuitive, point-and-click interface with a preview on the right, so you’ll be able to see what your landing page looks like as you build it. The goal of this copy is to paint a compelling picture of your offering so that your prospect wants to complete your desired action. After all, you don’t want them reading your short story, you want them to fill out the form.
You can upload an asset, such as a white paper, and paste in your conversion code so you can track form completions.
Landing Pages & Leads helps ensure that you’re in a position both to get more leads and to understand why and how you got them! This is key for your overall success, because a greater number of more specific, targeted landing pages will greatly increase your conversion rates. Landing pages are one stop solution now to promote your multiple products world wide and make your customers reach out to you as well ! The problem is how time consuming you mention it is to make sure you're doing everything you need to be doing to make sure your landing page is what it needs to be to get your ad relevancy and landing page marks up! There are more Space Colouring pages including the new Spaceman colouring picture available on the free colouring website, click on the link for more details. In this article, I’ll give you a 5 step process you can use to convince (almost) ANY boss or client that improving the landing page strategy is not just a great idea, but if done to scale, can result in massive revenue boosts for the company.
So prospects get confused or think the product solves a different problem, resulting in low conversions. Though it talked about common features, it did not communicate the benefits of using the software. This number spikes even more when a company uses 40 or more landing pages – likely due to the specificity landing pages offer.
Resource Libraries, FAQs, Pricing, Partners, Case Studies, Benefits & Features pages are all great value adds to information hungry prospects. In another study, 85% of marketers say they’re focusing more on conversion rate in 2014, and 83% feel “good” and confident about their approach. There are plenty of options and most include a free trial, which will usually give you enough time to determine if your new page will be a success. Assure them that if the new page doesn’t outperform the old page, 100% of the traffic will return to the old page when the test is over. There are plugins, tips and other resources that are all about landing pages and increasing conversions.
The penalization you’re talking about is going to sites that have a lot of low quality landing pages that are clearly being created to manipulate the search engines. If you are talking about content then it must be understood content is not always about the quality..
We may think we experience the world around us with perfect objectivity, but this is rarely (if ever) the case. Before we go any further, it’s worth noting that there is no single definitive “list” of cognitive biases.
We will, however, look at a few of the most common and how you can try to account for them with well-crafted landing pages. For example, if you presented someone with hard evidence that gender bias exists, and they are already convinced that it doesn't, they're much more likely to dismiss the evidence rather than reconsider your opinion.
As a result, people don’t choose one media outlet over another because of its impartiality or journalistic integrity – they watch the same news channels regularly because their programming appeals to the viewer’s preconceived ideas and opinions. Include specific details, such as concerns about pricing, tempting offers from your competitors, and anything else that could dissuade biased customers from converting.
By resorting to the marketing equivalent of a political smear campaign, you’re positioning yourself in a negative way, which could actually reinforce the very bias you’re trying to overcome. Online identity theft prevention service LifeLock does this incredibly well with its $1 million guarantee.
This not only offers customers a considerable financial safety net, it also speaks volumes about LifeLock’s confidence in its services.


For many consumers, price is the most important part of the decision-making process, often understandably so. By including a wide range of dishes at varying prices (some very expensive, some much more affordable), they manipulate most customers’ tendency to choose the mid-priced option. Now we’ve established what obstacle you have to overcome with your landing pages, let’s take a look at how you can actually do it.
That not only means actually including pricing information on your site, but putting it on your landing pages, too. We’ve all been in situations where we “agree” with ourselves to buy something while under the impression it costs one amount, only to be unpleasantly surprised when the price rises due to hidden costs (major airlines, anyone?). Unlike many similar agencies that hide their pricing behind “free consultations” and other smokescreens, Caliber openly displays its rate card on its site – and even admits that it doesn’t work with just anyone. Stocks and shares, on the other hand, often result in significantly higher ROI, but many investors shy away from these investments due to the unknown (or ambiguous) outcome of this type of investment strategy.
Even if a consumer is dissatisfied with a service provider, the perceived risks of switching to another company are often greater than the potential gains of making the switch. It presents a summary of information about the course in a conversational way (“What’s in the course?”), goes into greater depth about each of the course modules, and includes information on the type of people who will benefit from taking it.
It also includes a simple form and strong call to action (essential for increasing conversion rates), clear directional cues, and a clean, appealing design. Individuals experiencing the bandwagon effect place much greater value on decisions that are likely to conform to current trends or please individuals within their existing (or desired) peer group.
Many consumers’ devotion to Apple products is a great example of the bandwagon effect in action. In fact, you may want to view the bandwagon effect as a state of mind you can capitalize on, rather than an obstacle. Again, using Apple as an example, the marketing materials for the iPhone don’t just focus on what it does (though features are important) – they promote an ideal; that the iPhone is far more than just a smartphone, it’s an indispensable part of your modern digital life.
The secret to this video’s success is that it sells the lifestyles of the people in the video – it manipulates consumers’ desire to be cool, to be in a band, to embark on an exciting road trip to a far-away place. Our fifth and final example, status quo bias, is a prime example of how our need for stability and routine can influence our behavior. Individuals experiencing status quo bias often perceive any deviation from the “usual” as negative or a loss, resulting in a strong aversion to change.
People with this cognitive bias may be extraordinarily reluctant to part with their current service provider – even if they’re unhappy as a customer – simply because they don’t want to disrupt the status quo.
According to Perry, people don’t care about what your product does – they want to know how it will solve their problems. Remember, if a potential customer has already clicked on your ad, then they do want to explore the possibility of using your product or service, even if they may be hesitant to embrace change.
As in our anchoring effect example, the pricing information is made clearly available from the outset (including Basecamp’s highest pricing tier) which helps to establish trust through transparency, and there are several frequently asked questions provided to enable prospective customers to learn about Basecamp and take action without leaving the landing page.
However, it’s worth bearing consumer psychology in mind when making landing pages, as even subtle changes can have a big impact on your conversion rates.
Rarely do I see this type of thought and detail in articles online.Landing pages are so important in building a business. I support the work of organizations such as the EFF and Free Press, and I'm very passionate about the open web and freedom of information. We all know the basic facts – that these are the pages a visitor reaches after clicking on a banner ad or a promotional link, and that they play a crucial marketing role by converting leads into customers for the business. If they are to be called reference, pages have to display information that is both appealing and relevant to the visitor (text, multimedia). If the landing page has virtually no navigation option except for the CTA button, visitors will force their exit. Visitors have to find on the landing page what they were first promised in the ad they clicked.
You understand in an instant what the service is and how you can use it (Search, Sign Up, Pay-As-You-Go, Buy Subscription). There is contrast, good slogans in each section and it brings a lot of information without forcing you to read everything (the small font does it all).
Plus, it includes a minimum amount of text and uses a demo video, as it’s a known fact that people prefer watching a short film than reading.
However, the decision to divide the page in segments makes it easy to navigate through all the elements. I personally like that this page doesn’t tell you everything right away, but invites you to discover. You understand the message in a split second, as your line of sight quickly scans the first row and arrives at the CTA button. A bold slogan, CTA buttons that you can’t resist clicking and a very good endorsement, this is the combination to success. Laura has a bachelor degree in Communication Science and spends most of the time pursuing her passion for design and writing.
Check out your competitors’ landing pages and look up some templates to see how you can design your pages. Considering how your viewers got to your page should influence and change the messaging you use to close them.
As you have the time to build a new page, add it in and slowly convert your ad groups to all have specific targeted landing pages. Depending on your marketing goals you should consider putting your phone number at the top of the page, adding a form directly to the page, or allowing a purchase to be made directly from that page. I personally feel that, this simple step by step procedure surely help not only to all, but also, specifically to newbies to get the awesome landing pages in order to improve the ROI.Thanks for sharing nice article!!!
I would recommend doing testing, some more testing, and then even more testing after that.If your landing pages aren't working you can choose to try a 3rd party service and test against those. For newbies it's really helpful  they can understand easily as you have explained in an step by step procedure .
I have great engagement, low bounce rate, long page durations, multiple page views, but no sales.
If you were to include social media links then make sure they launch in a new tab or simply allow visitors to like or share the page. This would help from a reporting angle (letting you gauge the needs of your prospects in a simpler manner). Aside from that, I just think it’s awesome that the Cheezburger family is using Unbounce. Non-profits in particular rely on emotional and human connections, if you are trying to speak to them you should have some human benefits attached.
Try showing characters using the appropriate devices, or acting out things related to using the product. This new toolset aims to make landing page creation, management, and analysis easy and attainable for small businesses, busy advertisers and PPC agencies.
This gaping hole in PPC protocol means that those advertisers have no idea what’s working and what isn’t. With PPC Advisor, you can do all your PPC stuff in one place, including landing page creation and management.
Also check out the Space Picture Maker section to create your own space Picture Maker picture online. TRUST ME!” You don’t know know how to properly demonstrate the value in terms they’ll understand. Each and every one of us sees things differently based on our preconceptions, past experiences, and environmental or social factors, but this doesn’t necessarily mean that the way we think or feel about something is truly representative of reality. Since the term was coined by Daniel Kahneman and Amos Tversky in the early 1970s, more than 100 separate cognitive biases have been identified, and psychologists continue to explore new behaviors that could be classified as cognitive biases. People do this because they tend to fixate on the relative savings or difference in price between two options, not the actual prices themselves.
Don’t make a prospect hunt for pricing details – the longer you make them wait (or work), the less likely they are to trust your business. As a one-two punch, Caliber also displays a customer testimonial alongside its pricing information – a shrewd move. However, by including some skilfully worded questions and answers into your landing page copy, you could fill the gaps in your prospects’ knowledge about your product or service and make your offers seem more appealing.
From a consumer perspective, this can be summarized as making purchasing decisions out of a desire to have and be seen with “the next big thing,” or to increase their perceived social status by owning a particular product.
Apple has the kind of following that many businesses are envious of, and through skilful marketing campaigns and very clever branding, Apple manages to manipulate consumer behavior like few other companies – resulting in overwhelming demand for the next iPhone or iPad, and the perception that choosing Apple products is a lifestyle choice, not merely buying a new phone or tablet.
With this in mind, use stylish imagery to promote your products on your landing pages, and heavily emphasize how your goods will enrich the lives of your customers.
This unique selling proposition, combined with the site’s effortlessly stylish imagery, appeals to their ideal customer’s desire for hip clothes that most people haven’t heard about. However, if someone with status quo bias has clicked on one of your ads and ended up on a landing page, you’re already part-way toward overcoming their fears and converting them.
Highlighting the emotional payoff in your ads can convince even the most hesitant prospect to click, and this principle can also be applied to your landing pages.
Similarly to the FAQ approach in our ambiguity effect example, use language that can directly answer any questions your prospects might have during their first experience with your company. When it comes to designing a landing page yourself however, matters seem to be far more delicate than you would have expected after going through how-to documentation. Watch out for the following in the gallery below: visual communication, branding and trust indicators, content effectiveness, calls-to-action. As for this one, it’s very effective in terms of endorsement (see the bold testimonials) and truly speaks the language of the audience with figures and trust indicators (number of community members, amount of money they earned). The light grey background is unobtrusive and puts the highlight on the essence, that being the image. It does have navigation, but a vertical one, by scrolling, which considerably reduces bouncing rates. Notice the two calls-to-action, at the top and bottom – this is a foolproof method to make the message persistent without overcrowding the page. You can find everything you may be looking for: features, benefits, testimonials and even a guarantee of a refund if you are not happy with the result. What I don’t find so enjoyable, however, is a video that starts automatically (a feature I generally avoid) – even if Andrew Powers is not only skillful but also handsome! The paragraph arrangement resemble a newspaper layout and is quite suggestive for the purpose of the CMS. I also like that they put their context of use in the center of the page, with a screenshot of the way their pages look and infographic-like indications.
She works for 123ContactForm, an online form and survey builder that helps users create beautiful forms for any web page. But unlike traditional sales you do not have the flexibility to try different angles like any good salesman would.
Make it easy for them to brag about their purchase and share their experiences by adding links to all types of social media. Born and raised in Boston, Ben has not wandered far from home, having studied Marketing and Management at the University of Maine, Orono. There are a lot of great spreadsheets out there on the web that will make the analysis easier.You mainly want to look for a confidence score. If, however, there is one page that is clearly outperforming the others, the experiment stops early. As a result, less than half of advertisers had conversion tracking set up, and about a third of them were just sending traffic to the home page.
How can I promise results to my clients when I’m not in control of their websites?) These tools remove as many of those bottlenecks as possible, getting the landing page part of the PPC equation done fast and done right. Well, because people are unpredictable, and sometimes, consumer behavior defies all logic – frequently due to cognitive biases. Use the same language your prospects would to avoid alienating them with terms they may not understand. These concepts are also applied to Ministry of Supply’s social media presence, resulting in strong brand consistency and high community engagement among its customers – just like Apple.
All you have to do is present them with at least one compelling reason to leave their comfort zone. This spares them the effort of having to seek out additional information once they reach your landing page – a crucial step for people with status quo bias, as any obstacle (no matter how seemingly minor) could be perceived as a loss and dissuade them from converting. This is why today, we have chosen to share a collection of actual landing page examples for inspiration. What I personally think they can improve on is the list of stock photography categories, it’s a bit stuffed. Highlighting the benefits for the customers instead of the product’s features is another vanquisher. The CTA buttons are a bit too weak, though, and the lady in the bottom right corner causes a mild distractin; with too much surprise on her face, does she look like she is able to negotiate a business matter?
Instead of leading people to your homepage, test out driving traffic to a more targeted, conversion-optimized landing page (see below). This will allow you to change and test single variables such as headlines, imagery, body text, and calls to action evenly over time.
I recommend doing research on each and finding the one that matches your company the best.The biggest take away from this article is "Always Be Testing". This is good for a cases when all you need from a customer is to get him signed up for a something.
When he is not out hiking New England, you can find him at America’s most beloved Fenway Park. Apart from knowing which ad campaign is working, you get lower bounce rate, higher quality score and ad rank, and most importantly, you get higher conversion rate.
Generally speaking, the essential recipe is to make your landing page express this offer as clearly and as enticingly as possible. But what if you have B2B web, with a products, which same time is also used by a existing customers who come in to check it's spec, etc?
And this is why the only thing in article I would argue with, is this:Keep the page clean and easy to read. Keep it short and sweet and give them exactly what they are looking for.And yes, that also means SEO optimized page is not already good landing page?
I guess no right? Or - do we create different pages then for SEO traffic, PPC, and product pages?
So, 3 pages for each product what you have? A lot of questions, and I guess formal answer is "that depends on your case, establish your goals, etc".



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