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27.08.2014
It may be obvious that Corn Flakes and Frosted Flakes are both made by Kellogg's, but did you know that Hot Pockets and L'Oreal share a parent company in Nestle? A ginormous number of brands are controlled by just 10 multinationals, according to this amazing infographic from French blog Convergence Alimentaire. CORRECTION: A previous version of this post misidentified General Mills as the parent company of Corn Flakes and Frosted Flakes.
There are links on most pages to the history information on the corporate site and to other resources related to the company and its history. Yes Dave in few brands sections all information is not given but nice post Will Herman , thanks doe providing such a nice link because i have got what i was looking for and this is because of you . Towards the end of 2011, Interbrand released their list of the top 100 brands of the world. The folks over at the LogoFactory decided to analyze these brands from a logo design point of view. In regards to the color choices, it’s not too surprising to see that the colors red and blue were used in the majority of the logos. The fact that about 93% of the logo designs are relatively simple in form, is not a result of coincidence. Having a unique product or service that either creates a trend or takes advantage of one, is certainly a key factor in starting any venture, but branding your company name and building on that brand should be very high on the “To Do” list as you pour the foundation for your business.
Today’s customers are more wired, better informed and shop with higher expectations than any time in history. Building a successful brand is an evolutionary process that takes two things companies don’t like to part with: time and money. Once you get there, it’s not the company name, but how you define the company name that matters with branding. Generating positive responses to all of those questions is essential to building brand loyalty. The obvious benefit from brand loyalty is that your customers will spend their money on your product or service. Businesses that have successfully branded their names can use the trust they’ve built to introduce new products. Successful branding can help your company, even if you’re only competing on a regional or local basis. The Nike brand is recognized around the world for setting the standard of excellence in athletic footwear, equipment and apparel.
About VistageVistage International is the world’s leading peer advisory membership organization, serving more than 18,000 CEOs and senior executives in 15 countries. When designing a logo for your business, it's important to take into account the way people interpret color. This infographic from Logo Company, a logo design firm, helps clearly illustrate what emotions are invoked by certain colors using the logos from top brands as an example. For example, restaurants like McDonalds, Pizza Hut, KFC, Wendy's and Popeyes use red in their logos to stimulate hunger.
When it comes to designing a logo for your business, let this be a guide for the direction of your color palette.
When I first saw the article, Malt-O-Meal Changes Name to MOM Brands to Reflect Growth, my first impression was of the familiar, comforting Malt-O-Meal box now saying something like MOM Cereal instead. As I delved into the article, I realized that I had jumped to conclusions, and if I’d carefully read the title, I would’ve known that the company name was being changed — not the product name. Brand Names: Malt-O-Meal, Isabel’s Way, Three Sisters, and Mom’s Best Naturals are just some of the brands under the MOM Brands umbrella.
Speaking of getting caught up in things, this in-depth dissection of a company name change may be interesting only to naming and branding folks. All trademarks & logos are the intellectual property of their respective companies and hereby acknowledged.


A website needs to gain exposure in any way possible in order to gain a better ranking within search engines, branding helps this process along as it creates an image for a website and makes it stand out to potential clients. Ensure wherever possible that your company name is hyperlinked to your website each time it is used in correspondence, content on other sites etc.
Finding the perfect website branding method in terms of increasing your visibility of your site depends on the needs of your site and your budget.
Now we can see just how many products are owned by Kraft, Coca-Cola, General Mills, Kellogg's, Mars, Unilever, Johnson & Johnson, P&G and Nestle. Ninety percent of the media is now controlled by just six companies, down from 50 in 1983, according to a Frugal Dad infographic from last year.
Blue is a commonly used business color because it’s been shown to convey trust and professionalism. Simple logos are unquestionably more versatile than their more intricate and detailed counterparts. They are prime examples of Fortune 500 companies that recognized that successful name branding is a serious subject in the development of a business. In the long run, it’s the promise you make to your customers and employees that you stand for something.
It often includes some uncomfortable stumbles along the way, as companies battle to gain recognition in the marketplace while simultaneously trying to build brand loyalty. There are literally thousands of tips on what goes into choosing the right one, but the truth of the matter is you’re really lucky to get it right the first time.  The name you start with is seldom where you end.
A check of other Fortune 500 companies shows that often it takes several changes before companies feel confident enough to brand the name. You hope the feedback comes from your customers, but it’s almost as vital to have positive answers from non-customers, too. Consumers in China, Brazil, South Africa, Australia and other foreign countries are shopping for American goods online, and they’re looking for brand names.
Nike built its reputation on running shoes and used that over the last decade to emerge as a force in equipment and apparel sales for all sports, especially golf and soccer. IBM dominated the computer market in the 1970s and ’80s, then watched Microsoft and Apple surge past it. Having a good brand name within your industry can help you attract employees or even motivate the ones you have to perform at a higher level.
It can be expensive and take decades, especially if you’re trying to compete in the national market.
He is an award-winning writer with more than two decades of experience in the areas of news, sports and public policy. Vistage members participate in Chair-led advisory board peer groups, receive one-to-one coaching, learn from expert speakers, and interact among a global network of CEOs.
Psychologists have studied how people are affected by colors for years and found a strong correlation between colors and emotional responses, further driving home the point that choosing the right color is crucial in determining how your brand is viewed. Black, white, silver and gold are often used in the logos of luxury brands like Chanel, Prada, Michael Kors and others to enhance the feeling of sophistication.
What four emotions do you wish to convey when someone thinks of your brand or sees your logo? Here’s where the study of naming architecture comes into play — no really, this is the actual discipline of naming companies. For companies that house multiple brands, this is the big umbrella that covers all of the brands within the company. Note that the previous company name, Malt-O-Meal Company, was also the name of their leading brand. These seem like a bunch of random, lost cereals unless they are paired with their parent brands: Three Sisters Cinnamon Sweets, Malt-O-Meal Golden Puffs, and Isabel’s Way Marshmallow Fields.
This form of advertising is a successful way of making your company recognizable and consistent on the internet.


Website branding is your way of promoting your business, yet choose a campaign that is effective as well as within your available budget. Likewise, 37 banks merged to become JPMorgan Chase, Bank of America, Wells Fargo and CitiGroup in a little over two decades, as seen in this 2010 graphic from Mother Jones. The list itself, is quite interesting, but equally intriguing are the similarities the logo designs of these top brands share. While less simple logos may have their place (web only designs for example), most brands will benefit from having a relatively simple logo.
If you'd like to receive periodic updates to useful design resources and writings, subscribe to the newsletter. They want to be associated with the “best,” and if your company’s brand is not mentioned in that category, you are limiting the possibilities for growth.
Not everyone can afford a Rolex, but the brand name is so good that everyone – customers and non-customers – agree that if they could afford it, Rolex would be their watch of choice. That’s why they can charge twice as much for a ticket as they did 10 years ago … and have more visitors than ever! Nike gave away a lot of shoes, T-shirts and golf balls and paid a lot of endorsement money to thousands of athletes, including Michael Jordan and Tiger Woods, but it got a return. Would packages feature a generic representation of a mom – like the stereotypical characters, Aunt Jemima, Colonel Sanders, or the Gerber baby? Another example of this is the company name, General Mills, which houses numerous sub-brands, including Yoplait, Cheerios, Progresso and so many more. This can be seen in other companies, such as the beauty giant L’Oreal, who owns many brands, including Lancome, Maybelline, and Kiehl’s — and yet, the company name reflects only one of their brands. Think of product names as individuals belonging to brand families, which are owned by an umbrella company.
When the name appears in lowercase, I associate it more with the warm, nurturing, and cuddly side of motherhood.
In the store, it’s going to be a tiny change to the small writing on the back of their Malt-O-Meal box — something that the consumer could probably care less about. In order to brand something it needs to have something to make it stand out from competitors.
Red is often associated with intensity, passion and strength…and has the benefit of being one of the more eye catching colors.
These benefits can be explored further in my article: The key elements of good logo design.
Remember, this is only one of many aspects of the logo design process to take into account.
This new name can serve as more of a generic catch-all umbrella, freeing the company to focus on marketing their brands individually.
That being said, I may just be getting caught up in a capitalization technicality because the company logo has “mom” in lowercase and the capitalized “MOM” can only be found on text on the website. How do they feel about the quality of your product or the experience they will have with your service? Your branding strategy depends on your preferences linked to the exposure of your website.
For instance, the types of branding you chose depends on your budget, previously used marketing ventures and the audience you want to target.



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