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03.06.2015
The “I’m Lovin’ It” slogan is one of McDonalds’ most popular and long standing advertising straplines. Much like its Fast Food rival, KFC’s long standing advert slogan reflects the company’s values.
A lunch box favourite of kids (and Superdreamers!), the iconic Kit Kat slogan is one that has stood the test of time. Tony the Tiger has been the Frosties mascot since the very beginning, and he is famous for uttering the elongated catchphrase “They’re Gr-r-r-reat!”. Introduced in 2009, the “What’s the Worst That Could Happen?” campaign was a great success for soft drink Dr Pepper. Cosmetic brands always have really memorable slogans and adverts, and Maybelline is no different. In a move to unite its global operations, HSBC announced in 1999 that they would use one, universal logo. Energizer looks to be positioning itself as the leader in the long lasting battery market with their latest advert tagline.
Audi’s infamous slogan – roughly translated as “advancement through technology” – is another that has been recognised as one of the greats. Insurance company, Zurich, has cleverly used their tagline to tell audiences why they should be insured by them.
Apple is known for pushing the boundaries of technology, and always coming up with new and exciting ideas. Preparation for the air vacation is actually the beginning of the trip, because when you start planning, it gives you a thrill of anticipation. This Marketing Activities Checklist is helpful to corporate marketers and business owners who would like to organize proper introduction and promotion of their companies, brands and products at the market. Market analysis is a regular collection and review of data and findings that relate to current marketing situation influencing an organization.
Use the following Marketing Audit Checklist as guidelines for examining various aspects of marketing management.
Marketing Automation Checklist is a guide on how to make processes (that would otherwise have been performed manually) much faster, easier and more efficient, hence more profitable. Marketing budget is an estimate of monetary resources required for an organization to market certain products or services.
Marketing collateral is the combination of advertising choices a company uses to capture the ideal customer and improve prospecting.
This Marketing Communications Checklist will guide you through a series of steps for planning and managing communications.
This marketing event checklist is designed for business managers who need to be guided through process of preparing special marketing arrangements to improve and strengthen market positions of their companies, services or products. This Marketing Letter Checklist will be helpful for specialists involved in product advertizing, marketing and promotion.
When you are in charge of planning a marketing campaign, you may have a need in using marketing materials guidelines that describe available options, ways and modes for the best campaign planning. This Marketing Mix Checklist is created to help marketers and business managers who would like to guide their activities in creating workable marketing mixes for their companies.
This Marketing Plan checklist can be used to learn the main marketing plan deliverables which are necessary to meet the purpose of such a plan. This Marketing Project Checklist is a list of question which when answered will give you a vision and conception of components necessary to dive and accomplish a project to market your products, brand or company.
This Marketing Proposal Checklist will be helpful to everyone who seeks improvements for the current marketing strategy of a company. Conducting marketing research campaigns helps businesses to get insight into their markets, reach target consumers and understand how to better sell and promote their products and services.
This Marketing Skills Checklist outlines a set of the most important skills and abilities that help salespersons and marketers to promote, advertize, and sell products and services. As a marketing professional, you can start writing your marketing strategy by creating a market plan outline that help you gather information and organize marketing researches.
Read this Marketing Tactics Checklist to get a list of tactics that can help improve strategic marketing. Marketing Techniques Checklist is created for business administrators, marketers and salespeople who want to improve their marketing techniques to attract and retain the customers. A market entry strategy is a high-level plan that proposes the best method(s) of delivering and distributing your product or service throughout the marketplace your company is going to step into.
Market opportunity analysis is a decision making tool that allows determining the probability of success in a growing market. This Market Penetration Strategy Checklist includes general guidelines for creating an effective penetration strategy. A good market report should provide readers with sufficient information about market research, problems, solutions, and recommendations for improvement. Breaking down a broader market into segments is the right way to select the right target market for various brands.


Market share analysis is a method of exploring how well a business operates in the marketplace, compared to its competitors.
Market size is a measurement of the total potential volume of a given market for an organization in terms of target customers, competitiveness, and available finances. Prior to entering a new market, there is a strong need to carry out a survey that intends to describe the market and provide insight into customers and competition. This Market Study Checklist will be helpful to corporate marketers who need to study the situation on the market. Read this Market Visit Report Checklist to learn about what information you should report on when you market visit is finished.
This Advertising Schedule Checklist is created to help those who wish to promote their brands or products through consistent advertising that is a key to business success, but even the most creative advertisement can appear useless if it does not reach the target audience.
Whatever the industry sector in which your organization exists there are competitors, and to succeed in the competitive environment you should know how to analyze your competitors and generate ways to leave them far behind. Fast food is notoriously bad for you, so in a bid to position themselves as more ‘healthy’, this tagline was born.
Used in both printed and television adverts, the “Have a Break…” tagline reflects how quick and easy the wafer bar is to eat. Not only does it mention the brand name, and keep things short and sweet; it plays on the brand name and the product. And as well as being great mascots, the onomatopoeic gnomes make for a great and long lasting slogan. This ad slogan works because it appeals to the brand’s target audience of children, and shows that breakfast can be delicious. The catchy song that featured on the adverts and the humour they used helped make them memorable and effective.
Their main ad strapline “Every Little Helps” perfectly reflects this, and has been used in printed and television marketing for many years. Those four simple words perfectly reflected the high end nature of the product and the company. First introduced in 1988, the infamous tagline has featured on all of the brand’s advertising since. To counter this, Ronseal introduced their key strapline to show just how ‘no nonsense’ and simple it can be.
Coupled with their bunny mascot who is running errands, the strapline tells audiences exactly why they should purchase from this brand.
Simple, powerful, and effective; this advertising tagline appeals to shoppers of all kinds. It perfectly reflects the high end nature of the car, and tells customers that they will always receive the best vehicle.
The company is telling its audience that, when they need them, they will be there – just as long as they have insurance.
Their “Don’t be Evil” tagline was to promote ‘white hat’ SEO (search engine optimisation) techniques. Try CentriQS complete task management solution for planning, tracking and reporting tasks, projects, and schedules.
A market analysis outline is the required document for planning actions for conducting the analysis. The checklist will be helpful for business managers and also people involved in planning and monitoring marketing activities.
With a help of this checklist you can inspect all areas of your marketing to evaluate a degree to which it is automated.
Typically this document takes into account all marketing expenses including marketing communications, salaries, advertising costs, office space costs, etc. The checklist focuses on describing basic marketing campaign components and also shows a series of key tips on planning a successful marketing campaign. Read this Marketing Collateral Template to find out how to use marketing collateral in your advertising campaigns and prospecting programs. It will be helpful for PR managers, marketers, salespersons and other people involved in managing sales and marketing activities in your organization. It explains the key component of a typical marketing letter, describes 8 methods for creating the letter content, and lists additional tips and suggestions.
This Marketing Materials Checklist is designed to help you organize your campaign and choose marketing materials that fit into the campaign.
In this checklist you will find a list of suggested actions to derive new ideas on improvements and explore any existing opportunities for change.
The marketing strategy checklist will guide you through the process of creating your marketing strategy.
The checklist explores basic marketing tactics that can be used by almost any organization. In this checklist you will find a set of the principal techniques which underlie every specific marketing method.


It can be presented as the process of gathering and analyzing critical information about products, customers, competitors and partners. Read the following Market Entry Checklist to learn basic steps for developing a strategic way of entering your market. It is used by various business organizations to forecast market factors that may have an impact on certain products or services. It will be helpful for analysts, marketers and other people involved in sales planning and market research.
Use this Market Segmentation Checklist to find out what steps you can take to divide your market into segments and focus on promoting your products in targeted segments. Read the following Market Share Checklist to learn about the steps of carrying out this kind of analysis. Read this Market Sizing Checklist to find out what steps can be taken to determine size of the market your business operates in. Read this Market Survey Checklist to find out what steps you can take to run a survey in your market. Using this checklist you will learn what items a Market Study includes and market areas you will need to study the most likely. Companies invest a lot of money into advertisement to promote and sell their products and services. This Checklist will assist you in learning types of advertising schedules, and organizing your advertising campaign to suit appropriate time. A great advertising slogan does more than get people talking about your brand though – it brings it to life.
Coupled with their signature advert style, this helps create a winning campaign every time. The “Eat Fresh” slogan lets audiences know their sandwiches – and the fillings – are always fresh and freshly prepared. The tagline tells audiences if they want baked beans, their best choice is the Heinz brand.
Coupled with clever advertising and an interesting use of words – “probably” isn’t 100% definite and still implies choice – Carlsberg’s adverts are always a huge hit.
It tells prospective customers that they can trust the store, and will always get the best product and service.
It tells the audience that they deserve to treat themselves and make the best of themselves.
By telling women this is the brand makeup artists use, Max Factor instantly becomes a brand that can make a difference. It was a metaphor for everlasting love; telling audiences that buying these gems would cement their relationship forever. The “Local Bank” tagline promotes trust; something which the banks certainly need to promote at the moment. It also helps position Audi as being at the forefront of technological advances, and passing these on to their customers.
It tells customers that they are buying into a lifestyle and are at the forefront of technology. We dare to think outside the box and produce creative designs that wow your customers and tell your brand story.
Increase productivity of your small business or office by better organizing your employees' tasks and time. Use the given below market analysis checklist to learn how to create such a document and what steps you can do to analyze your market. This Marketing Budget Checklist explains all the costs to be included in a marketing budget sheet. Read this Market Opportunity Analysis Checklist to find out the key steps in carrying out such an analysis. The checklist is designed for sales analysts, marketers and other specialists involved in market research.
This tagline ties in with the company branding, which features a rainbow on the sweets packaging. This clever marketing strategy is carried through in the television adverts, to reinforce the slogan.
Rather than targeting one niche, they cleverly appeal to everyone with one simple strapline. By using three powerful adjectives associated with high quality, this phrase helps to reinforce the brand values and encourage people to make a purchase. The checklist confirms that clients are the major parameter of readiness-to-market and also specifies the steps for preparing a business to a market.



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