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When you limit your marketing to local listings in direct mail and newspapers, you’re doing your business a disservice. Online local advertising can provide tremendous benefits for small businesses looking to advertise online. Whether you are an advertiser or agency, WordStream can help you with your local business marketing efforts. In addition to our management software, WordStream offers service packages that enable Google-certified AdWords experts to help you reach your online local advertising goals. Online local advertising for agencies can be difficult; marketing local online advertising to clients isn’t always easy.
In addition to creating PPC campaigns optimized for local search, local online video advertising is another method for narrowing in on local searches. While the guide doesn’t specifically discuss the local aspect, reading the guide will give you a better understanding of how to optimize your video content, which you can then build upon by adding local search terms as keywords for your videos. Claim your spot on Google Places – Get setup with  Google Places and fill out all your local online business information. Create “About Us” and “Contact Us” pages to target local terms— Add your local business hours, directions, and contact info. Focus on social media— Social media has been proven to be increasingly important factor when it comes to ranking for local search, so be sure to regularly update your Facebook and Google+ accounts.
Get your business listed in directories— Get your business listed in a number of online local directories, providing reputable links that can improve your local online search ranking. Also get your business listed in local directories like your Better Business Bureau and local Chamber of Commerce.

Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget. While these forms of advertising have their place, they aren’t as efficient or measurable as online marketing. Optimizing your web site for online local advertising is a great way to get the attention of new potential customers and drive quality traffic to your business’ site. Our innovative WordStream Advisor Software helps you organize online local advertisement campaigns and lets you create highly optimized and effective accounts that can lower your costs and save you money.
That’s why we’ve put together a guide for creating PPC campaigns tailored for local searches, complete with evidence of improved results.
You can read through our guide on Creating and Optimizing Video Content for SEO in order to learn about online video advertising to local businesses. Learn more about our PPC management software and how we can help optimize campaigns for high-performance. Reproduction of site books is authorized only for informative purposes and strictly for personal, private use.
When most people start to shop for a product or service, they whip out their mobile devices or tablets and jump on the Internet. We encourage you to guide your marketing budget away from print marketing and put it in local online marketing.
When visitors view the map of the area around where your business is located, they will see the link. Potential customers will also see promotions, pictures, videos and any other information you provide.

This can increase your visibility in the community and bring in extra revenue from vacationers who visit the area.2.
If a person in Georgia is searching for a place to eat, a hamburger joint in New York is not going to do them any good.
Since your goal is to advertise locally, using strategically placed geo-targeted keywords for SEO will improve your chances of being found by locals searching for certain services. These keywords can include neighborhoods, street names, states, countries and continents.3. If your service is sub-par with customer expectations, customers might post their experiences on a social networking site such as Yelp. Yelp is a place where people can find reviews on anything from hotels to restaurants to dog grooming places.
If your business is littered with negative reviews, people will be turned off and your chances of getting new customers will diminish. If you go overboard, people will think unsubscribe and they won’t want to have anything to do with your business.Online advertising is the secret sauce when it comes to local business success.
Methods such as as listing with Google Places, using geo-targeted keywords, keeping contact with existing client and providing excellent service will have customers flowing in from all directions.

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