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25.09.2014
From more transparency to more streaming video and honesty in marketing, 10 leaders tell us what they think the next year has in store. From more transparency to more streaming video and honesty in marketing, ten leaders tell us what they think the next year has in store.
More women are finding an entrepreneurial spirit, with many doing it later in life, says Sallie Krawcheck, CEO of Ellevest, investment resource provider for women. Controversies at companies like Volkswagen are driving big companies to rethink transparency, says Avinoam Nowogrodski, CEO of project management software provider Clarizen. While some analysts are predicting 2016 will be a dud when it comes to the economy, Sheeroy Desai, CEO and co-founder of hiring software provider Gild, feels bullish.
Innovation is changing the business landscape at warp speed, and Dan Lee, director of smart desk manufacturer NextDesk, says companies must shift the way they operate if they are to survive. YouTube is a great marketing tool, but in 2016 more business owners will connect with customers using live video platforms like Periscope and Meerkat, says Gwen Jimmere, CEO of natural hair care product manufacturer Naturalicious.


Mobile technology is taking over, and it will dominate in 2016, says Juliet Daum, Executive Director, Communication & Marketing, University of Virginia Darden School of Business. Gone are the days of creative liberties; transparency in brand marketing is paramount, says Anne Pritz, CMO for fast food restaurant Sbarro.
Automated feedback technologies and services will become more important in 2016, says Nihal Parthasarathi, CEO and co-founder of the learning opportunity website CourseHorse.
More people will be looking for short or part-time stints instead of full-time jobs, says Jeff Shane, CEO of reference checking company Allison & Taylor.
Terrorism, the presidential election, and the federal government’s interest rate hike are combining to make 2016 a year of uncertainty, says Jennefer Witter, CEO of the public relations firm The Boreland Group. The way we pay today %u2030i??i?? and tomorrow %u2030i??i?? and the brands driving our digital future. The stumbling blocks that some of our Most Innovative Companies have faced on their journeys to success and what they learned along the way.


After a 30-year career in apparel retail, Angela Ahrendts is slated to join Apple in mid-2014 as a senior vice president overseeing the company's in-store and online consumer experience. Previously, the Indiana native spent 8 years shepherding the venerable British luxury brand Burberry into a digital era. During her tenure, the company made the strongest digital push in the fashion world, building relationships with tech giants including Google and her future employer, Apple.



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