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17.06.2015
Continuing Education is open to everyone. Their mission is  to provide ongoing learning opportunities, preparing diverse individuals for career advancement, a college education, or enriched lives through good health and personal fulfillment. Content Marketing Institute and Blackbaud’s 2014 Nonprofit Content Marketing Benchmarks, Budgets and Trends — North America report just hit the scene. Nonprofits have the most compelling stories on the planet — and stories are the heart of a successful content marketing strategy, according to Robert Rose of Content Marketing Institute.
That’s high, considering most nonprofits have a small staff, limited resources, and a laser-like focus on using their funds to support the world-changing work they do! Insight: I suspect nonprofits are confusing content marketing with traditional marketing communications efforts — a rather common mistake, from what I can tell. Part of me wants to tell nonprofits to evolve or die, but that’s a bit harsh (and nearsighted, of course). Direct mail fundraising is a great example of this. According to the Direct Marketing Association (DMA), direct mail response rates have declined nearly 25 percent over the past nine years.
Listen to Joe Pulizzi, who said, “Nonprofits without many resources for ?content marketing should focus on delivering?consistent content by owning just one ?channel.
It’s always good to learn from other great examples of content marketing — regardless of what the numbers say or where your nonprofit is.
The Shelter Pet Project: The Shelter Pet Project was created to make rescue shelters the first place people turn when looking to get a new pet. One look at its Facebook page, and you’ll quickly see that images of animals fill the news feed. The Girl Effect: The Girl Effect, launched with a video in 2008, is a movement focused on empowering adolescent girls to end poverty for themselves and the world. With all The Girl Effect has going for it, it takes educating, empowering, and inspiring through content to the next level. Make-A-Wish Foundation: Make-A-Wish Foundation arrived on the scene in 1980 by helping one boy become a police officer. From giving Sophia the opportunity to deliver the weather and Logan the chance to lift the Stanley Cup to introducing children to their favorite celebrities like Kobe Bryant and Michael Jordan, Make-A-Wish has accomplished amazing things. NTEN: NTEN, more formally known as The Nonprofit Technology Network, is a network of like-minded individuals who deeply want to impact the nonprofit sector through the effective use of technology.
From its webinars, research reports, and regular blog posts to its monthly eNewsletter, quarterly digital magazine, yearly conference, and local meet-ups, NTEN is using content to inform, educate, and inspire action that results in increased adoption and better use of technology in the nonprofit sector. No matter how you interpret the findings, next year when we do the Nonprofit Content Marketing Benchmark Report, the percent of nonprofit professionals that believe they are effective at content marketing should grow from 26 percent to well over 50 percent — at least! Let’s take some cues from nonprofits like NTEN, Make-A-Wish, The Shelter Pet Project, and The Girl Effect. It’s time to evolve and start breaking through the noise by creating content that educates, inspires, and stirs a response. Have a look at the rest of the nonprofit content marketing research to learn more about the ways nonprofits are using content to engage with their target audiences and change the world.
Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! My Uncle Evan just got a nine month old Mercedes S-Class Diesel just by parttime work from a home computer.


The interactive infographic looks great – where can I find information to do the same for my company? A SWOT Analysis is a popular strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in any businesses. The SWOT Analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates.
SWOT Analysis solution from ConceptDraw Solution Park extends ConceptDraw PRO software with SWOT and TOWS matrix diagram examples and templates, that help identify and analyze Strengths, Weaknesses, Opportunities, and Threats.
ConceptDraw SWOT analysis software is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats facing a project or business. Related How To GuidesWhat is SWOT Analysis in Marketing>How to make great presentation via Skype? The "SWOT Analysis" solution gives simple visual support for all the steps of a SWOT Analysis process.
The ConceptDraw PRO and MINDMAP software allow professional to make well-designed SWOT matrix in minutes. You can use SWOT analysis PowerPoint presentation to represent strengths, weakness, opportunities, and threats involved in your SWOT matrix. You can use SWOT analysis PowerPoint presentation to represent strengths, weakness, opportunities, and threats involved in your SWOT matrix.
Ending world poverty, taking care of the elderly, providing clean drinking water, feeding the homeless, putting a smile on a kid’s face — stories like these lend themselves nicely to various content formats, and provide nonprofits with an incredible advantage. It’s also hard to swallow in light of the fact that only 25 percent of survey respondents report that they have a documented content marketing strategy.
Time and money are things that most organizations — nonprofit and for-profit alike — struggle with. I understand that organizations have to focus on the marketing activities that bring the greatest return. If you help change kids lives by making their dreams come true, then be sure to take each story and turn it into a high-quality video that you put on YouTube, a short video that you post on Instagram, a blog post (or series of blog posts), a set of Facebook images, a handful of tweets, a testimonial on your website, and so on. Its mission is clear, and it’s using the combined power of education, compelling stories, pictures, and the internet to make this mission a reality.
Those pictures visually tell the story of an animal that needs to be adopted, like Bo, a big Labrador living in a shelter located in Cincinnati.
Needless to say, its mission is amazing, its stories are incredible, and its ability to truly change the world is evident.
Because of its incredible work, Make-A-Wish always has material on hand for great content, and the organization has figured out how to bring that content online to engage and inspire the people who love what the organizations exists to do — bring happiness to children in need.
He digs helping nonprofits excel at digital marketing, social media and online fundraising.
Kinda annoying that the three highlighted are more a justification of a job role than anything to do with correct application of it. You can export your SWOT mind map into a MS Word document, which makes using SWOT mind map easier if you need to collaborate it with other people. SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats facing a project.


The SWOT Analysis solution includes the SWOT matrix samples, and templates that allow users create own SWOT diagram. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. SWOT-analysis includes determining the strengths and weaknesses in the company's activity, potential external threats and opportunities and assesses their relative strategic competitors. Being a nerd and someone who loves to learn, I was definitely always excited for the first day of school, which brings me to share why I’m so excited today!
As someone who runs a marketing business where so much of what I do has an emphasis on educating others, I definitely seize any opportunity where I can continue to grow my own knowledge. Those pictures also tell the success stories of animals (like Dory) that have been adopted! Follow him on Twitter and Google+, and make sure to download his a free eBook on improving donor retention. For nonprofits, content marketing is precisely the kind of approach that they should be taking. SWOT analysis is a method of strategic planning which identifies the factors internal and external environment of the firm and divides them into 4 categories: strengths, weaknesses, opportunities and threats. The new template for ConceptDraw MINDMAP visually supports identifying internal and external factors that are favorable and unfavorable. This will help with my ability to be more creative in both my own and my clients’ branding strategy.
Content marketing didn’t really start taking off until 2005 when all the content marketing books hit the shelf. Now it’s your turn to share about the nonprofits you think are doing great content marketing.
When the analysis is complete, output your data to a SWOT Matrix in ConceptDraw PRO for exporting to a variety of other formats: PowerPoint presentation, PDF, image files, etc.
Abbreviation SWOT definition: S = strengths, W = weaknesses, O = opportunities, T = threats. Or was it around 2011, when the term “content marketing” started getting some search love (see Google trends)? Often named SWOT Matrix was introduced first at 1960s as examining tool of internal capabilities and possibilities of big companies. A To represent client to consumers in initiatives designed by clients then executing successful marketing campaigns for those clients.A 2. You can begin a strategy to distinguish better competition value and to become successful in your market. Achiving best results form SWOT analysis can be reached when several employees will be involved at the process. Management, sales and customer service can all offer reasonable comprehension competitive situation.



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