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Here I give four examples of the commonly taught penetration, product development, market development, and diversification strategies. When marketers try to sell the existing product to the existing customers, they engage in penetration strategy. McDonald's introduced salads in their outlets in order to retain its existing customers, many of whom were becoming more health conscious.Salads are exactly opposite of what McDonald's is known for!
Introducing an existing product in different markets is perhaps one of the most used strategies to extract full benefit of a successful product.
When marketers introduce a totally new product to a completely new market, they engage in diversification.
The marketing strategy should be designed in such a way that it increases sales so that your company has a competitive advantage which is sustainable in the long run.
Diversification is a high risk strategy which involves diversifying the range of products and services that you offer.
This is the process of developing your current market and could include entering new markets with your products and services. We seek to develop market-relevant and commercially viable products by improving upon existing solutions and addressing future needs.

Our strategy provides a balanced approach towards technology leadership, and will enable us to create value for our customers.
However, regulatory pressures, changing consumer behavior, and negative media coverage forced them to introduce more healthy choices on the menu. A very common example is entering different geographical areas nationally and internationally. Your marketing strategy is therefore a set of rules which direct what you do to promote and sell your products or services. It is high risk in that it is usually a high cost strategy which medium to large sized established companies use in order to continue to grow the business. You could visualize it almost like a pyramid with your overall business aims and objectives at the bottom. Your marketing mix is very simple, it consists of your what product you are going to sell, what price you are going to sell it at and where you are going to sell it. In pursuing new concepts and products, we consider their commercial viability, customer needs, as well as how we can grow our knowledge pool and achieve process improvements. For example, by changing pricing, by adding minor features (new and improved!), changing the packaging (shampoo sachets), or highlighting alternative uses.

With its launch Apple targeted a very large customer group, very different from its traditional smaller cult-like following. This can be achieved by finding new customers or getting your current customers to buy more of your product, instead of your competitor’s product.
Once this is established, you can write a marketing plan, which is the detail of the specific marketing activities you are going to take action in order to achieve your business aims and objectives. In this commercial, we get to how Cadbury India is pushing for chocolates to be used as small gifts instead of more traditional sweets used during Diwali festival. In my opinion Apple's agreements with music labels gave them their unique positioning rather than the iPod hardware or iTunes. Steve Jobs and his team put a tremendous effort in creating contracts with music labels and artists.

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