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Breaking into a new business sector can become a struggle if you don’t use proper marketing research and analysis to help you successfully begin working with other countries.
One of the first things you need to do when looking to expand internationally is to identify your potential customer market. Export Market Research is one of those companies that do market research with the client’s end result always a priority.
Our Partner Search service is also a tailor-made solution and a hands-on approach to market entry. We are experienced in organising Meeting Itineraries and other on-the-ground support to both Trade Mission participants and individual clients. This service is designed to help companies who are preparing to export their products to our markets. Our market reports are prepared by professional market consultants with 10+ years of experience in market research and business development. We have been operating since 2006 and have assisted more than 200 companies in their projects in CEE, and they have been satisfied with the results. Learn how to effectively navigate the market research process to help guide your organization on the journey to success. Welcome to the book that is going to make sure you get the biggest bang out of your marketing bucks! Evonik Industries and the Institute of Chemical Technology, Mumbai have sealed a strategic partnership agreement for the purpose of exploring research topics together, closely in selected fields in the future. For Evonik, the partneship with ITC will be the first of such collaboration with an Indian university.
GreenBook Blog provides original insight into the challenges faced by the market research industry today. Lately there have been several high profile new entrants into the "insights" business, most of them (but not all) from outside of the traditional market research industry. What this activity tells me is that the hunger for new ways to understand consumers is only increasing in urgency, while the commoditization of data continues apace. Marcel Holsheimer, a former Unica and SPSS executive now working in the enterprise marketing management division of IBM, describes the world today as one that offers up as many threats as opportunities for companies.
All this data is “a great asset for companies once they are able to use it properly,” says Holsheimer. In IBM’s survey, 14 out of the 19 sources of data used by CMOs to influence strategy provide a market-level understanding – things like market research, competitive benchmarking and campaign analysis.
Asked about the technologies they plan to invest in, over 80% of CMOs cited social media, customer analytics, customer relationship management and mobile applications. Continuing down the list, this week we learned that Sun Microsystems co-founder Scott McNealy was launching a new company: a crowdsourced mobile social game for data collection called Wayin.
The Wayin experience is built around an iOS and Android mobile app that lets users upload photos and ask questions of other users. At a launch event last week, McNealy described the concept as “a little bit of Facebook, a little bit of Twitter, and a big chunk of SurveyMonkey”.
It’s also similar in concept to Opinionaided, a Q&A app which has built up a community of users sharing photos and opinions with each other.
Wayin has raised $6.3m from early investors and it plans to make money both by inserting sponsored polls into a user’s stream as well as by making its database of opinion and sentiment available for analysis. Wayin is a new twist on the mobile panel concept being explored by many market research firms, effectively creating a mobile omnibus for rapid data collection using crowdsourcing.
Where Wayin has some game elements, three more recent launches are completely embracing the game experience: Research Through Gaming, Ltd, PartingGift, and Stylitics. Research Through Gaming is the product of MR wunderkind Betty Adamou, one of  the industry’s brightest young researchers. If you have not done so already, I heartily encourage you to also check out the Game Access blog, where Betty is Editor-in-Chief. I’ve been privileged to get a glimpse of some of the other things Betty and her team are working on and I can tell you that they are poised to make research games a viable method. PartingGift and Stylitics are two such firms that have developed research-focused business models from a non-traditional perspective. On Your Mark does more than waste hours of the players’ time and earn the game developer money in the process, though, says PartingGift founder and CEO Brad Crowell. See, On Your Mark starts off by asking the player to input their favorite Dunkin’ Donuts beverage to make at the virtual drive-through.
PartingGift is another start up that is building a business through vision, pluck, and a refusal to let the status quo stand in the way of a good idea. That’s certainly not how we would normally think of conducting a preference study, but I suspect it works very well indeed and that PartingGift will continue to create ways to deliver engaging data-driven games to consumers that will make surveys look antiquated to say the least.
Traditional market research is expensive for you, boring for consumers, becomes stale quickly, and only measures intent, not actual consumer behavior. Stylitics gives consumers a way to interact with you and to share their behavior in a way that’s closer to a game than to old-fashioned market research. Deuskar and Davis won the grand prize at the Wharton Business Plan Competition this past April (Deuskar is a Wharton alumni). That last paragraph sums up why Big Data, mobile, gamification, social media, MROCs, and other new methods are growing so rapidly. From one of the largest Bluechip firms in the world to start ups using a variation on a theme, we’re seeing rampant disruptive innovation in the market research space.
As the recent GRIT study showed, the majority of researchers believe significant change is underway now, although what we don’t know is how many are embracing that change.
Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors.
A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry. He lives in Atlanta, GA with his 5 (yes, 5!) children, Should- be-Sainted wife, dog and a clinically insane cat. PS Leonard, you still haven’t responded to my conclusion that your new media only research methodlogy for the publication research was fundamentally flawed.
Mike, you really need to stop casting judgements without having the facts first; for someone who seems to value data so much, you sure seem quick to jump to conclusions that fit with your own worldview first. I routinely look at companies that I think are doing innovative work and showcase them; good ideas deserve recognition.

You are correct; in this wave we only focus on emerging technologies, but if you look at the previous wave you’ll see that we cover all techniques in use and we will do so again in the upcoming Winter data collection phase in December.
My belief is that our universe is more representative than any other comparable study (ESOMAR, CASRO, Honomichl, MRA, Quirks, etc…) because we do not limit ourselves to members of specific trade orgs or publications, but rather encompass the widest possible sample frame to cover the industry. However, in answer to your question, a game is made up of four fundamental elements and Pimple Crisis has all of those. I was hoping you could re-post this to a new LinkedIn Group I have started to supply our MR clients with compelling content. In the interest of having a balanced view of GRIT I would appreciate the link to the previous GRIT survey you have mentioned.
After thinking it over, gamification seems like a great idea to get feedback from demographics that don’t participate in more traditional approaches in addition to making it fun for everyone! I really enjoyed the post and certainly agree that gamification is a powerful means to get a broader user base engaged in research and crowdsourced ideation.
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Georg Oenbrink, Head of Innovation Networks and Communications at Evonik’s Corporate Innovation commented that "Evonik Industries is proud to bring in the Institute of Chemical Technology in Mumbai as a partner to our network of scientific partners.
Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
Market research simply is not the primary channel for data to drive strategic decision making today. Brian Tarran at has an excellent overview of their strategy, informed by the results of a recent study the technology conducted with CMOs on the topic of data usage.
Failing to adapt your business to the online world could mean eventual demise, he says, but embracing Facebook and Twitter and heavy-duty analytics tools offers new avenues for growth. To succeed in what Holsheimer calles “the age of the smarter consumer” requires companies to have a much sharper focus on understanding their customers and prospects as individuals – not as markets. The sources IBM sees as important for understanding individuals – analysing consumer generated reviews, blog posts and online communications – appear much further down the most-used list with only customer analytics ranking in the top five. She has been hard at work for months now in prepping the launch of her new company and their first game, and it has finally arrived!
It’s a great collection of news, case studies, and thought leadership on how gamification can be applied to drive value in many aspects of business, including market research.
The imagination, innovative spirit, and understanding of the requirements of researchers that form the foundation of their efforts are a sure recipe for success, and based on the movement into this area from companies outside of the market research space I believe that brands will be increasingly embracing this mode.
Called On Your Mark, it debuted on the first of this month and lives on Dunkin’ Donuts’ Facebook fan page. As the name would suggest, it is a fashion-centric offering that incorporates analytics into the value for brands. Through our customizable online analytics dashboard, you get rich, meaningful insights on what your customers actually own, wear, and buy – from you AND from other brands – in real-time! Stylitics has nine employees now, a small board of advisors and several apparel industry partners who signed on during the beta phase, says Deuskar, like market research firm Gilt Groupe and Lucky Brand Jeans. Will the necessary critical mass of consumers log in their fashion information to make the data valuable? What may appear to be noise from the chattering classes to some is in actuality the front of a tsunami of change that will profoundly transform the business of market research over the next five years.
Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused start-ups via his consulting practice. For me it is summed up in the last paragraph where the GRIT survey was mentioned as supportive of the articles suppositions.
If Greenbookblog really doea cover all research why not use it as a genearl discussion topic or is a bit too awkward. By design GRIT has two annual phases, and although there is commonality between the two for some questions, in other cases we split up the topic areas to control the length of the survey and because I doubt there are significant changes in responses in 6 month increments. Between GreenBook, MRGA, NGMR, and AMA we collectively have access to over 70K researchers globally.
That said, I do believe that client side, emerging markets, and some niches are under represented and we continue to try to find ways to address those issues. It’s a free service I provide to the industry in an effort to give back to it and it is not meant to be anything else.
Playspondents can unlock levels and gain extra points when taking 5 Research Games, 10, 20, 30 etc and providing a leaderboard to show which Avatar has taken the most Research Games.
Of course I understand you weren’t to know participation is voluntary and we plan to have a feedback system and Playspondent Playground but what do you think we could have done more to make you feel that this was a game as well as an opportunity for collecting opinions?
You are also welcome to link to anything you think your group members would find interesting. While the some of the examples I have seen are fun new ways of asking questions, generally speaking we don’t have a problem with respondents answering well designed questionnaires. We at Crowdtap have done quite a bit on this front and have a powerful game mechanic that has proven to be quite important for us.

I have been following Crowdtap with interest for awhile now and would welcome the opportunity to chat sometime about your model.
Submissions & Voting Are Open for the Insight Innovation Competition at IIeX North America 2016! Your customers get impressed by seeing your product and services which is displayed beautifully and creatively. Here we have web site designers who have minimum 3 years of Industry experience and who are aware of the trendy designing. We never use a standard approach to export market research because we know that each business has its own unique needs and requirements. Our European market entry services consultancy will conduct interviews, speak directly with potential business partners, research and identify potential customers, and conduct online research to help narrow down your choices for business expansion.
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On a similar note, the Insight Innovation Competition GreenBook and NewMR are currently conducting is emerging as a showcase for even more companies that want to revolutionize  the business of market research. In fact, it is quickly becoming marginalized as new business intelligence approaches deliver data cheaper, faster, and in a more useful way than traditional market research can. He sees a future where software is put to use in ways to make marketing “so good it feels like a service”. The game interface pushes an image of a coffee cup along a virtual coffee assembly, with stations for flavor, sweetener, milk, and brew, with a virtual customer’s order. So far the founders have raised about $750,000 from angel investors and early stage venture capitalists.
And it could be much more detailed and personal than what you get from spending two hours in a focus group,” says Gruzbarg.
As the barriers of entry come down and new business, technological, and societal realities fuel the need for new models to understand and engage consumers at the same time, this wave of disruption threatens to overwhelm market research. The days of thinking that business as usual will succeed are over; we better start paddling hard if we want to remain relevant after the waves finally crest. He is involved with numerous organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & MRGA. As Leonard has admited in an earlier exchange, GRIT failed to mention in its methodology that it was a survey of ONLY new media.
Often I see companies responding to these same trends (as was the case here) and I am lucky enough to be able to use the strategies of the companies to help inform my own view of what it means for the wider market.
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It all adds up to a disruption of the market research industry that is simply unprecedented. It’s an interesting dynamic, and one that seems to only underline the growing realization in most corners of the industry that the true value of the market research industry is NOT in data collection, but rather in generating insights that deliver real impact.
Examples in use today include the analytics tools that allow online retailers to make product recommendations to customers based on their own buying habits and those of similar customers; or the bricks-and-mortar retailers that dispense personalised coupons based on purchase history. Although revenue will ultimately be driven by the analytics offering, the site will also allow for targeted advertising and affiliate sales. He also Chairs and produces conferences globally in collaboration with other leading organizations, and speaks about the future of insights and how to deliver maximum business impact at many events annually. Furthermore, how can anyone treat a survey seriously when the universe is drawn form survey sponsors. While I don’t know census numbers for global MR professionals, I’m pretty sure what we achieved is extensive and representative coverage. The only way to keep your customers engaged and increase your sale is good content, easy-to-use features and exciting offers.
Stephan Pilz, Vice President, Regional Development India mentioned that signing of this partnership will further strengthen ICT’s international collaboration whereas for Evonik, it will be the first of such collaboration with an Indian university. This message has been echoed by many lately, both within industry media and at just about every industry event.
The orders become bigger and the cups move faster as the players hit higher levels of the game. Deuskar says Stylitics will be out of beta before year’s end; right now you have to be invited to join. We sample from those populations while also augmenting with a social media sampling model across multiple platforms in order to cast as wide a net as possible. The best thing about our designing team is they are always ready to provide with endless ideas and possibilities.
We have great new media out there but lets not pretend that we can get rid of coneventional data collection methods. I surely would not call that a “meaningless universe” and would challenge anyone to come up with a better, more pragmatic model.
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Let’s take a look at a few of these emerging companies and then tell me if you agree with my analysis.

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