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17.06.2014
Remember that original primary research may not be necessary to conduct quantitative analysis. Qualitative Research – Unlike quantitative research, qualitative research is typically unstructured and exploratory in nature.
Our anti-spam protection requires that you enable JavaScript in your browser to be able to comment! Market research and statistics, symbolized by population (or consumers) described through charts.
Before you even consider undertaking marketing activities such as advertising, the publication of press releases, SEO and online marketing, you should focus on market research.
As with any piece of research it requires several elements, from designing the study, to collecting, analysing and interpreting the data.


If you haven’t undertaken market research before, it can be difficult to know where to start. Making yourself aware of your competitors and their strengths and weaknesses can allow you to find a niche market to cater to. Once you’ve completed your market research, this can give you the insight you need to begin with any SEO company and marketing campaigns.
Without an understanding of your market, any attempts to sell your product or service will rely entirely on luck – research will give you the business insight you need to get the most out of your marketing efforts. Try undertaking a SWOT (strengths, weaknesses, opportunities, and threats) analysis, as it is a great place to start developing an understanding of the business environment in which your company operates.
Ensuring that your offerings are different to (and better than!) others on the market gives you a huge competitive advantage.


Having analysed the market, you should now have a better idea as to what consumers are looking for, and how best to cater to this. This means that your research should provide clarification of variables such as market size, market trends, pricing and demand. Consider which political, economic, ecological, social, legal and technological factors should influence your decision making at each level of the business.



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