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03.09.2014
A major re-branding programme for the Market Research Society (MRS) by London branding communications consultancy Purpose communicates the membership organisation’s pivotal role as a dynamic global industry champion.
MRS is the world’s leading professional association of companies and individuals working in market research, established for over 65 years with members in more than 60 countries.
The new brand identity provides an engaging, interactive platform from which the MRS can drive standards, share intelligence, encourage debate, provide training and motivate through its dedicated awards scheme.
For digital platforms, a suite of algorithms has been programmed to be interactive and animated to change in response to live data feeds. Given the diverse interests of those in this service sector, MRS represents and communicates with a complex network of audiences and stakeholders. With members in more than 70 countries, MRS is the world’s largest association serving all those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy. Purpose is an award winning brand communications consultancy that specialises in brand identity and marketing communications.


Purpose Purpose is an award winning brand communications consultancy that specialises in brand identity and marketing communications. PitchEngine™ is not responsible or liable for the accuracy, validity or quality of this content.
Limitation of Liability - In no event will PitchEngine be liable for any direct, indirect, incidental, special, exemplary or consequential damages (Including, but not limited to, damages for loss of business profits, business interruption, loss of programs or information, and the like). The membership organisation’s remit is to champion the value of evidence and the power of research to illuminate, inform and shape society and business. Purpose has built custom applications to achieve this and they will feature in a second phase of the branding programme. The first challenge was to synthesize the role that MRS, and market research in general, plays in these relationships.
Our strategic, design and production skills enable clients to communicate more effectively – to stand out, to connect and to prosper.


Our strategic, design and production skills enable clients to communicate more effectively - to stand out, to connect and to prosper. Users are solely responsible for the facts and accuracy of all information posted and shared on the Site. This disclaimer of liability applies to any damages or injury under any cause of action, including, without limitation, those caused by any failure of performance, error, omission, interruption, deletion, defect, delay in operation or transmission, computer virus or bug, communication line failure, theft, destruction or alteration of or unauthorized access to the Site or materials on the Site. PitchEngine reserves the right to reject or hold social media releases that it deems not newsworthy in its judgment, at any time.



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