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We help clients define a new direction for their company at a corporate, business unit and functional level. Strategy and transformation - We help our clients create and evaluate new business opportunities, as well as address the most important and challenging issues. Marketing Effectiveness - We help our clients optimise their marketing approach (product, price, position, place, promotion and people) both at a strategic and tactical level to improve their impact on the market. Coke's Powerade brand is only gaining share because it's being sold at a 19% discount to the category average. Loss of share is always a problem when you're reliant on your brand (this is the colored-water business, after all). We help them to embrace a change in direction through implementing the right strategies across their innovation, marketing and sales functions.

We facilitate discussions and decisions to help boards and management teams share and communicate clear, engaging strategies. We assist in optimising product portfolios and the way new products are identified, developed and brought to market. We also analyse markets to help clients find valuable segments to focus on, which will ultimately enhance profitability.
But the fact that Pepsi is posting sale gains on a premium-priced product proves that its brand is strong.Which means that I was wrong when I said last year that the G relaunch had failed.Apologies, Gatorade management!
We support clients in mastering a transformation agenda during both prosperous and turbulent times. By creating an efficient sales force structure, we can help to improve the performance of a sales team.

Some of them want the company broken up so that executives can prioritize drinks or food, not both at the same time.But in fact Gatorade (or "G," or "G Series Pro 03 Recover," or whatever we're calling it this week) has turned the corner and is gaining dollar sales despite being priced higher than competing drinks.
We implement sales processes that not only reflect the customer base, but also the buying processes to optimise sales results.

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