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15.04.2015
Defining your target market in terms of demographics, interests, etc is the first step to understanding how to reach potential customers and grow your business.
On line shopping is becoming more and more prevalent and the number of people that shop and purchase online is growing rapidly.
As more and more people turn to the Internet to make purchasing decisions, many look at on line reviews to get information on businesses they are considering buying from. Non-internet related marketing can be very effective and depending on the target audience may be the best way to reach prospective customers. Get the latest tips and best practices for running your auto repair shop or tire shop with our monthly newsletter.
If your market is attracted to your blog, as they read and follow your new posts – they will learn more about your services and products. To stay on track it’s important that you first consider your target customers before proceeding with the series of content that you would like to post. Web surfers are very diverse and they have different backgrounds, preferences, and lifestyle. These profile or sets of traits should match the characteristics or features of the products or services that you are offering.
For stricter market segmentation, you can differentiate your target markets or narrow them further according to customer temperaments, needs, goals, and fears.
There are still more categories to further narrow your market segment such as educational attainment, lifestyle, mindset, family size, political views, etc. Having a clear picture of the common characteristics of your target market when blogging for business will help you decide what theme or blog design to use, the appropriate mode or tone of your article, and the right images that you need to use. So to make your blog more effective, know your products well and create a profile of your target market based on your products’ characteristics and features. Remember, your business blog is created to ultimately generate sales; first having gained the trust of the blog readers. The fresh, handcrafted, locally made artisanal food movement in the States is going strong and growing every day.  But it occurred to me that Italians have been eating this way for centuries. This past weekend, I took Misti Dawn Garritano and Frank Ayala, host and producer of the pilot television show, “In Your Business,” to the Arthur Avenue Retail Market to film a segment for their show on Markets of New York City.  On the show, they interview entrepreneurs who are following their dreams, and I am extremely fortunate to fit that bill. David showed us how to make fresh mozzarella by hand, and we tasted it in several forms – grilled, smoked, and plain.  It is an amazing process to watch the white mass acquire its stretchy quality and wind up in the perfect rounds we all know and adore.
In June 0f 74 after my sophomore year at Cardinal Hayes, my mom decided she had had enough of New York and we moved to San Diego, CA to be closer to my older brother. Chances are that potential customers will review your company web site at some point during the decision making process. Activities such as putting business cards or flyers in the windows of cars that are of the type you specialize in or that have worn tires for example can be a very good way to let people know you’re there. What do they consider to be the most important issues when looking for a service provider, and where do they look to find them.


When you write a blog post, you want to speak to your target customer and need make the content relevant for them.
You want to have a content guideline so that you stay focused and on target with your content. Without proper thought, you might miss the real purpose of your blog, which is to catch the attention of your prospective customers.
Remember, however, that these classifications are still relatively broad and apply only to basic commodities where product differentiation by consumers is still not so distinct.
These are relevant if the products or services that you are offering are highly specialized or customized such as travel or vacation packages, luxury cars, high tech gadgets, and other such items.
But, you should realize that your purpose for blogging is to attract web users who are more likely to use your products or services and to influence them to buy and patronize what you offer. Keeping your focus will help you stop reduce wasted time and effort when blogging for business.
Morgan 3 Comments Although traditional marketing is still as effective today as it was years ago, business owners have to consider using the internet for promoting their business.
Check out their current episodes online, including an interview with Marlo Scott, owner of Sweet Revenge and Kee Ling Tong, chocolatier and owner of Kee’s Chocolates. Carmel Gourmet Foods showed us some of their wonderful Italian delicacies, from canned sardines, olive oils, and balsamic vinegar from Modena, to handmade fresh pasta, cured olives, and Italian cookies and candies.
The episode will be ready in a few weeks – I’ll keep you posted!!  I can’t close without mentioning that my nephew Adrian has been accepted to the Italian Program at the French Culinary Institute, starting this summer.  I can’t wait to take him shopping at Arthur Avenue to see what kind of dinner he can whip up for us! I was by no means his best employee and I know I made mistakes that made him mad, but he was always kind and gentle at the end of the day and I believe in that short time I worked for him, he instilled the work habits I have now as I see my retirement just around the corner as a firefighter here in Southern California.
Positive reviews are an excellent way to attract business and happy customers should be encouraged to post positive reviews online. Coupon mailers and advertising in newspapers and other printed publications can also be effective means of attracting prospective customers.
It’s okay to have blog posts interspersed that are not fully on target with the content, but overall you want to keep the focus to keep speaking to your target customers.
Your target market will depend much on the products or services that you are selling, and you better know your products very well. Keep this in mind as well that customers now are more discriminating, especially if the products are quite expensive.
I went to school with his daughter Joann and when Joe had heard that my dad had died in July of 1973 (He owned Joe’s Barber Shop on 187th Street and Hoffman Place), he hired me to work a few days a week. Need recognition, information search, evaluation of alternatives, purchase and post-purchase evaluation.
Negative reviews may occur and the best way to handle them is to respond in a positive way ‘Thanks for bringing this to our attention – we’ll be taking corrective actions in this area.’ Also, contacting the person who posted the negative review and offering to repair the relationship is always a good response.
Delivering the right message in the right place requires knowing what is important to your target market.


If your customers are on the lookout for details of the products that you sell, for example, they will probably look for your website to find the information that they need.
I didn’t know it at the time but he helped my mom and I get through some very rough times. Knowing how the people in your target market approach these different phases of the purchase decision making process will help you to do a better job of reaching them. A web site can serve a number of purposes and there are very specific characteristics that will make a website more or less effective. Before deciding on the theme of your blog, it would be better if you have a definite profile of your ideal customer in mind.
Many companies nowadays also have their sites set up so they can process orders and accept payments from their customers online.A company’s website certainly plays a vital part in boosting your online presence. With the pay at the end of the week, he always gave me a bag of fruit to take home to my mom.
But in relation to the topic of this discussion – reaching your target market – the website should answer the questions that your target audience will ask. Although many of the concepts involved in making purchasing decisions apply to both new and existing customers the focus of this writing is on earning new customers. Search engine optimization (SEO) is what can give your business leverage over your competitors that also tap internet marketing for promoting their business. SEO helps ensure that your customers won’t have any problem finding your website when they search for your company or your products and services on the internet. You should hire an experienced webmaster to help you optimize your website but if you are on a budget and prefer to do the optimization yourself, the most important thing you need to do is to produce quality content for your site.Content is king when it comes to search engine optimization so make sure to post helpful and relevant articles on your site. You may install the best SEO plugins and employ tricks to rank high in the search results page but search engines will weigh your site according to the quality of your content.Take Advantage of Social MediaWith the current popularity of social media, a number of your target customers will most likely have accounts on social networking sites. You can therefore reach out and engage with your target market by setting up an account on Facebook, Twitter, and Instagram.What makes social media an effective online marketing tool is that users check their newsfeeds on a regular basis.
You do not have to tell your followers to visit your website for updates nor require them to contact you through your IP PBX to learn about the new products of your company if they already follow you and read your updates.Make sure that you post news and photos that provide value to your followers and can get them to patronize your business. Morgan is a copywriter and editor who enjoys the challenges of creativity and attention to detail.
He writes about a wide variety of topics of interest in the field of technology and current trends in the industry and creates only original content.




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