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28.08.2013
If you have a product or service you would like to market to visitors who have already decided to come to this area, consider one of these ways you can reach the millions of guests. If your business uses a Facebook Page for promotion, there’s a lot more to maintaining your presence on the site than just posting updates.
Maintaining a good Facebook Page includes engaging with the public, responding to comments from your followers, and keeping the site updated with current information. For all the things you should be doing on Facebook to better market your business, there are just as many practices to avoid.
This article discusses tips for increasing the chances people searching for your business on Facebook will find it. Probably the simplest way to build engagement and traffic to your Facebook Page for your business is to find out what the most popular companies are doing on the site and do the same for yourself. A great way to attract followers to your Facebook business page is to make it as visually appealing as possible. Honestly, perhaps the only thing you can do that with the effective marketing is paid to have your posts promoted to your followers and then hope that a small percentage engage you. So you kind of know Pinterest, (if use it every now and again to search for cool cake recipes and DIY home improvements…) and are thinking about using it for your business. It is also important to remember that Pinterest is not a promotional website, so stay away from adding advertising material, specials etc. Detailed descriptions on images are essential to get your images found by users searching for specific terms.
When setting up your Pinterest account, you will get access to valuable information about how your page is performing. Established yourself as an industry leader by posting how to and informative posts related to your business or industry. No, it’s not new but the days of this app being used by the selfie generation has developed into a game changer for every business.
When times are tough, it’s often the marketing that’s the first to go as a (sometimes) unquantifiable expense, which is ironic because at such times, it’s essential to keep your brand name and product in the public eye.
There are also helpful apps that allow you to better monitor any Facebook marketing campaign you’re running for your business. Some tips include creating links that direct back to your Page, completing your entire profile, and using your real business name on your Page.
This article on Small Business Trends examines five of the biggest brands on Facebook and looks at how they do it.
A professional journalist with more than a decade of experience in the traditional newspaper business, he has another 10 years of experience in digital media for trade publications and news sites. Pinterest is a social media networking site that allows users to create image collages and galleries online, with the ability to easily share those collages, or “pinboards”, with other Pinterest users.
Pinterest is basically a massive virtual pinboard that allows people to browse through interesting stuff, pin them to their own boards and also leave comments below on the pins.


This diverts traffic directly to your website, so make sure it is updated and contains lots of information. Click download and welcome Instagram into your marketing portfolio.We’ll be taking a look at:• Instagram – What is it? Below are just a few ways and tips on how to market your business on a budget. Social Media Marketing Social media marketing is going to be a much more cost-effective tool than traditional marketing media or press advertising. Hopefully, these will be resources for your small business while maximizing Facebook as a marketing and communications tool.
Check out these tips and tools for Facebook management for better engagement with your Facebook following. Also, it’s best to use your Facebook page as a place to interact with your customers, not to simply broadcast your latest news. Before investing too much time and effort in updating your Facebook page, read these reminders on the latest research about Facebook engagement and learn the reasons your message may be getting lost.
And this article suggests 46 small business Facebook pages to follow in order to get the very best of those resources. In fact, the social media site may not be the right fit for your business for a number of reasons. This list gives you 20 ideas for a great Facebook cover photo (Twitter, Google+, and LinkedIn cover photos, too) on your business Page. There’s an app that allows you to post YouTube videos on a tab stuck to your Page and also one to help you aggregate your blog content on Facebook, among others. Shawn has served as a beat reporter, columnist, editorial writer, bureau chief and eventually managing editor with responsibility for nine weekly newspapers, the Berks Mont Newspapers.
But to actually market a product to them, you have to exercise the right marketing methods or at least get them to like you enough that they’ll buy from you. I think that leaving up spam makes businesses look unprofessional and like they don’t care about their presence. Pinterest has taken the world by storm, and is loved my many due to the user-friendliness and visually appealing layout.
However, before you jump on Twitter or Facebook to shout about your product, you’re going to have to have a winning pitch and know a little about your target audience. If you can’t get your point across in less than ten seconds, it’s likely that the viewer will have got distracted by something else on their timeline, like a video of a cat licking a child.
Following these Pages geared toward small businesses is also a great way to join the small business community on Facebook making new connections and gaining more exposure for your business in the process.
This article helps you navigate through the different ad campaigns you can run for your business on Facebook and identifies the 5 ways to run effective Facebook ads for your brand.
Here are 6 Facebook apps that small businesses may find useful for their ongoing social media efforts.
In my experience, facebook advertising does work – you just need to use it as your users like to use social networks. It is unlikely that you will get a sale right off the bat so I would advise not to even try.


Transform your everyday photos and videos into works of art and share them with your family and friends.”Available on all devices, this app is quick and easy to use.
Setting up an account can take as little as 60 seconds, with inbuilt features that can access your camera and gallery with a few simple clicks.Why will Instagram be good for your marketing?“A picture is worth a thousand words”Remember that bit where I mentioned the selfie generation?
Maybe try sponsoring a local Sunday league football team, for example, by buying their kits or equipment. Often this is done via a white paper download, a free trial or something along those lines where your company can get their information and begin to interact with the potential customer. A picture of a celebrity holding a product, a blogger snapping an outfit, an image of some new stock; these picture have at least one thing in common, they are likeable. In Uni, our football team got sponsorship from a nearby bar, who gave us money to buy a kit and free lunches after games. Not only did they get their logo design on a (championship winning!) team kit, they got a full squad of twenty or so students to come in and buy drinks at a time when the bar was usually quiet.
Instagram has received the better social result in this example, you can clearly see what the picture is of and the caption polishes off the post nicely with a very soft selling message. The exact same post is used on Facebook but it’s just not enough to stand out, an Instagram timeline is full of imagery whereas Facebook is a mixed bag, making it harder to stand out meaning you need to have a calculated approach when it comes to marketing.Attracting interaction couldn’t be simpler on Instagram, this is all thanks to #Hashtags and tagging. This approach may not be just effective for more global marketing, but your brand being associated with community-level events and assistance can only be a good thing. Yes, Facebook has incorporated the same functionality but using it on Instagram just feels smoother without feeling like a spammer. Starting your own trend, dropping into other people’s feeds, and using up to 30 tags means there’s plenty of opportunity to target an audience equalling a better chance of getting interactions.With new updates being added regularly you can now post quick snippet videos making video marketing a hot trend.
A video of your products coming off the distribution line can be just as hypnotizing as a cleverly edited clip.There may be many benefits to Instagram but one of the most notable points is that they listen to their users. Recently they have just rolled out their feed to web users meaning you can use the app through your desktop, a massive result for marketers!In short: • Easy to use, both desktop and mobile friendly • Quick to set up • Functionality to access your camera and gallery with multichannel sharing available • Simple to attract users with various tags • Upload either pictures or short videosNo nonsense advertising Instagramis a scroll and go kind of app, you don’t even need to click into the picture to give it a like, all you need to do it double tap. The common thought is that this platform is for all things pretty: Fashion, beauty and models.
From traders to gardeners, you’ll find their businesses on Instagram especially if they have something to sell. Using Instagram isn’t time consuming, especially if you have an eCommerce & SEO agency looking after your marketing, so download the app and get on board.



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