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Last month's top ten YouTube video ads earned a combined 55,653,399 views, and more than 62 million minutes of watch time. Other brands to make the list included H&M, Honda and Apple, which landed two iPhone 6 spots on the list. YouTube says its top ten video ads in September earned a combined 55,653,399 views, and more than 62 million minutes of watch time. Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land.
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SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. TweetCuando hable sobre tendencias del 2016, mencione los Youtube Ads como un complemento de los anuncios de Facebook. Esto es mi hipotesis personal que queda por confirmar pero aplicando el sentido comun deberia ser cierto.
Ademas puedes trabajar con listas retargeting de clientes existentes, suscriptores de tu boletin o cualquier otra base de datos que sea apta para comprarte. La primera seria la toma de contacto, la segunda seria llevar trafico a la web, la tercera conseguir un registro y la ultima vender.
Google previously said that viewability would become the standard for its display ad network. The company announced today at CES in Las Vegas that later this year it will begin reporting viewability metrics for DoubleClick users and selected YouTube advertisers. Google’s report, supported by earlier research by comScore and others, asserted that a striking 56 percent of online ad impressions were never seen.
In addition, a recent poll of 300 agency and digital media executives found that 60 percent regarded viewability as the top industry challenge this year.
For its part, IAB has said that 2015 is a transitional year in terms of adoption of the new viewability standard.

In addition to its viewability announcement today, Google provided an update on its premium video exchange called Google Partner Select. YouTube has revealed the top 10 most popular video ads of 2015, which were collectively watched more than 470m times over the course of the year. At Mobile Marketing we're proud to help tech companies showcase their cutting-edge solutions, whether it's on our website, in our magazine or at our Mobile Marketing Summits.
From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas.
Esta plataforma de social ads te puede servir si ya estas sacandole rendimiento a los demas canales. Para posicionar un video en Youtube se necesita entre otras cosas aumentar visualizaciones y los me gusta. Combinando los diferentes formatos (In-stream e In-display) donde rediriges trafico de un video tipo trailer a uno mas enfocado en la venta puedes activar un contacto en tiempo record. El retargeting no funciona unicamente con este tipo de datos concretos sino puedes tambien decidir de mostrar cierto tipo de videos a usuarios que hayan visualizado contenidos especificos. En realidad esta logica se puede aplicar en general a las diferentes plataformas de social ads (Instagram Ads, Facebook Ads, Twitter Ads, LinkedIn Ads y Youtube Ads). Antes de meterse con publicidad de pago con videos habria buscado sacarle rendimiento maximo a Facebook Ads, Google Adwords e incluso Twitter Ads.
It’s now taking steps to do so for video advertising served via DoubleClick and on YouTube. We’ll soon have this capability for reserved inventory on YouTube as well (including all of Google Preferred) across desktop and app views, a significant addition with so much viewership now happening in mobile.
It’s seen as one of the keys to truly unlocking more digital media dollars from brands.
While not a new finding, Google’s data still got plenty of attention and underscored the challenges that digital media and advertising still face.
Most were pessimistic about the industry’s ability to improve viewability levels in the near term.

He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He realizado mis primeras campanas y ya tengo algunas breves conclusiones (aunque no definitivas).
La gran ventaja que tiene este formato es que el coste por visualizacion (CPV) es mucho mas bajo. Hablare sobre esto en mayor profundidad en mi charla del World Quondos Record “Carino, he reducido los clics”.
La inversion necesaria es un poco mayor sobre todo si buscas impactar a mucha gente ya que parece que para la generacion de trafico sirven mejor otros canales (en especial Adwords y Facebook Ads diria yo). In the coming months, we’ll start offering the ability to target viewable impressions in DoubleClick, as well as the ability to buy only viewable video impressions across the Google Display Network.
However several recent reports, including one from Google, argue that a majority of online display impressions are never seen. Google says that in early tests the Partner Select marketplace has seen high audience engagement, with impressive 74 percent completion rates. En mi campanas he obtenido un CPV entre 0,03-0,09€ aunque esto seguramente es muy relativo ya que dependera mucho del sector. Si te lo has currado un poco tambien deberias lograr un efecto positivo a nivel de pulgares hacia arriba. Puedes seguir el evento sin coste apuntandote aqui (o incluso desplazarte a Alicante para verlo en directo).
Later in the year, we also plan to report on audibility for video ads, as well as the total amount of time an ad was viewable.

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