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05.10.2013
It’s amazing how overlooked and underused email marketing is, even as we head into 2015.
Over the last year, we’ve talked a lot about how vital customer service is to the core of a company or brand. When waving your arms isn’t enough to get peoples’ attention (don’t be embarrassed, we get it), The Mint Agency can help. Digital Marketing in 2013December 28, 2012 • 0 CommentsAfter almost 80 years in print business, Newsweek marks their final transition to an online-only format with the last print issue of their magazine cover featuring the Twitter hashtag #lastprintissue, across the front page in red.
Newsweek’s #lastprintissue is a clear indication that the digital landscape is creating tremendous impact over the use of traditional media – a fact that further reinforces that digital marketing is no longer considered as new media and should be an essential component of any marketing effort. Social Media in 2013 will become even more an integral part of our everyday routine as it becomes not only a tool for connecting with friends but also a prime source for news. Facebook Marketing will remain to be a potent platform for marketing as more people from different backgrounds and socio-economic class go online and make their own Facebook profiles. Content Marketing has become an essential component of SEO with the panda and penguin update from Google in 2012.
Digital Marketing paves way for location-based marketing enabling a more targeted and a “right now” marketing campaign type of execution. Digital Marketing in 2013 is a great time to expose your brand to your customers and connect with them.
Too much of this tactic, not enough of that one; a dash short on cohesion, a lack of collaboration. With the amount of confusion, noise and sheer choice available in the digital marketing space, it’s become increasingly difficult for marketers and businesses to figure out where and how to focus their energy.
It should be just as easy for a user to engage with or complete an action on your website, content and social media with their phones as it is their laptop.


Sending email to your target audience is one of the most effective ways to drive traffic, engagement and conversion. And in our opinion, social media is a space where you can delight your customers with unexpectedly exceptional customer service. With more companies heavily investing in content, there’s an increased pressure to plan, organize and deliver magical, unicorn-like content that wins the heart of anybody who reads it.
Most companies and brands have tight budgets but expect huge results, and the only way to do that is to always, always, always measure, tweak and improve upon whatever it is you’re doing in order to extract maximum value. We understand the power of engagement and know how to get audiences excited about your brand. More people flocking to social media for essential daily updates gives digital marketing experts more compelling reason to choose the right social media platform when creating the components of their digital marketing campaign. The challenge will now lie in getting the attention of the market as more and more brands compete for a bigger share of voice in the same digital space.
The use of tablets and smartphones proliferate enabling more people to access their email accounts “on the go.” Email communication must be “mobile ready” in order to maximize this marketing effort. Advancement in technology and people’s willingness to provide information on their whereabouts are two key factors that make location-based marketing possible. Metrics will now move to defining a clearer level of engagement with the users, depth of interaction and tying digital marketing results with business goals such as sales, loyalty retention and contact requests. More affordable devices available in the market today put even more people online everyday.  Even the elderly are fast catching up on the digital way of life. Finding relevant means to communicate with your target market will only be more precise as technology progress.
In the video below, we outline the components that will help your digital strategy cut through the crowd and deliver success.


SEO is alive and well, friends, but perhaps a bit more difficult than in the past due to an increased number of requirements and that pesky algorithm over at Google that keeps getting better and better. Increased social activity also gives a boost to your brand’s awareness, and adds credibility and thought leadership to your industry voice. Whether it’s Facebook, Twitter, Pinterest, LinkedIn or other niche social networks, there’s an appropriate platform for a well-defined target market. However, in 2013, context marketing will take a bigger piece of the cake as it provides a more targeted and relevant marketing communication and makes a smarter use of a campaign’s database information. Digital marketing experts can take advantage of this by providing better and more exciting brand experience by providing key marketing communication when and where user is most susceptible to it. Whatever's on your mind, feel free to drop us a message and we'll let you know how we can help. However, when the perfect mix of digital marketing solutions comes together, success flows like the magical elixir of a Disney fairytale. But seriously, content is becoming so huge that you really do need to seamlessly plan, collaborate and organize your content marketing agenda to achieve success. The key, whether you’re doing PPC or SEO, is to track and measure your results so you can maximize the value of your marketing budget.



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