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Your marketing plan is executed by using the tactical elements of the Marketing Communications, or Promotions Mix. The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives.
Advertising - Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.
Personal selling - Personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships. Sales promotion - Short-term incentives to encourage the purchase or sale of a product or service.
When deciding upon your unique marketing communications mix, you should also consider the Product Life Cycle.
Next let's briefly walk through each of the various parts of the marketing communications mix. This Website may not be reproduced, in whole or in part, in any form without prior written permission.

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The Real Fusion marketing team has a proven track record of working within a sales and marketing environment and we can use our knowledge and expertise to advise on what will work for you. We can even work as an extension of your sales and marketing team, following up direct mail campaigns, manning your exhibition stands and arranging follow-up appointments. Sales lead generation, list buying, mystery shopping…whatever support you need we can provide it when you need it most. If you are looking for an effective, competitively priced full services marketing and communications agency in Plymouth - you have come to the right place.
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Chilworth Communications advertising agency – useful information advertising and marketing articles, reviews, videos, seminars on the industry.

Explore this section to find a wide selection of articles and videos on a broad range of marketing, advertising or public relations topics amongst others produced by experts of the communication industry.
Within this section you will find interesting information, tips, advice and other useful resources on direct marketing, internet marketing, search engine optimisation, web analytics, media planning, market trends and more. Click here to read a collection of articles written by marketing experts and industry professionals. We can even attend one of your sales meetings to help you talk about the benefits of your business to prospective clients.

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