Marketing and sales activities business plan,marketing plan executive summary ppt,sound editing freelance jobs - PDF 2016

17.02.2015
Developers Still Prefer iOS, But HTML5 Coming On Strong (Appcelerator and IDC via e-Strategy Trends)According to the fourth quarter survey of mobile developers by Appcelerator and IDC, about 63 percent of mobile developers are "very interested" in using HTML5 to build their apps.
Massive Spike in Mobile Enterprise App Revenue (Strategy Analytics via Mobile Marketing Watch)A report from Strategy Analytics shows that mobile business collaboration, productivity, and process apps went mobile in a big way in 2012. Shoppers Prefer Mobile Web To Apps (Nielsen via BrainSINS)Recently, Nielsen published a report where it’s shown that users prefer to access retailers mobile Web to retailers' apps.
Why HTML5 Should Replace Native Apps For E-Commerce (GetElastic)HTML5 will begin to replace native apps in mobile commerce strategies, as Apple’s dominance dwindles and Android and Windows Mobile grow.
Mobile strategies that consider the ROI of developing apps, with a long-term outlook, will shift away from native development, though it may take some time to catch on, as the hype around native apps has convinced many marketing departments that native e-commerce apps are necessary.
Mobile Ad Prices Up 50 Percent In The Fourth Quarter (MoPub via Mashable)Mobile advertising prices rose dramatically in the fourth quarter of 2012.
Click-through rates during the holiday season not only performed well in December, but remained high on both iOS and Android platforms well into January, even surpassing click-through rates in December.
Much like previous studies, the overall traffic distribution between iOS and Android has changed little over this long time period, with no noticeable long-term trend emerging.
At the same time, the percentage planning to buy a Samsung smartphone in the next 90 days has soared from 13 percent to 21 percent, an unprecedented eight percentage point gain. The big surprise is that users of Microsoft's Windows Phone operating system (53 percent) now rank it higher in terms of customer satisfaction than do users of the Android mobile operating system (48 percent), a clear sign of strong user satisfaction with Windows Phone 8. The highest priority, as per most marketing objectives, were sales conversion and revenue (63 percent), followed by lead generation (55 percent), engagement (50 percent) and brand awareness (49 percent). Mobile Was Huge At CES This Year (Digitas and Brandwatch)Digitas and Brandwatch released new research that reveals what truly resonated at CES. In fact, you probably have a laptop and a tablet to go with it, according to Forrester Research. The survey was conducted by analyzing the activity of more than 5,000 users during the 2011 holidays. The ease of maintaining one experience that serves all platforms and the significant cost benefit will make this a no-brainer approach for organizations.


The metric for effective cost per thousand impressions (eCPMs) was up 50 percent, new data suggests. As of early January, Chitika Insights took a look at how Web usage shares compared between the two systems, spanning from May 27, 2012 to Jan.
That's down from 71 percent in last quarter’s survey, conducted just as the iPhone 5 was being released. Generation Y (defined as 24 to 32-year-olds) are at the pinnacle of Internet adoption and activity.
For instance, see how social news Zite lets you read an article on through the browser or in the app (an example of how hybrid apps are accelerating HTML5 adoption). Aggregating the access to mobile Web stores and specific retailers' apps, almost 60 percent of the traffic went to the principal e-commerce websites: Amazon, Best Buy, eBay, Target, and Walmart. A new report from real-time bidding exchange MoPub tracked its network of 30 billion ad impressions in the fourth quarter of 2012 to reveal spikes in mobile ad prices.
They are the most likely to own multiple connected devices (like smartphones, tablets and PCs), and are increasingly mobile.
With the app economy exploding, we now see thousands of apps use the hybrid wrapper model to increase the efficiency of building an app and lower the overall development costs.
In that time period, more than three-quarters of respondents plan to devote at least 5 percent of their total ad budget to mobile. Generation Y has a 72 percent adoption rate for smartphones and uses them for all varieties of interaction with information and communication and commerce.
Seventy percent of respondents believed the fast adoption of smartphones and tablets was the top factor driving up the price of ads on mobile, indicating that mobile penetration is the most important factor determining advertising value. About a quarter of the denizens of Generation Y have tablet computers, like iPads, or Android slates.
Two-thirds of buyers cited improved ad formats on mobile as an important factor driving up prices. Most respondents believed that the mobile and desktop channels would be comparably priced within the next two years.


Walmart announced that it will sell the iPhone 5 off-contract for a plan that costs just $45 a month with unlimited data, text, and voice, and another that gives you unlimited international calls for more than 1,000 destinations in a bunch of countries for just $60. That creates a whole new opportunity for developers to reach a part of the world that is only just waking up to a reality of always-on and always-there Internet. It's worth noting that native applications are no better than HTML5 applications when it comes to the network.
There are three key problems in mobile networking to consider: high latency, unreliable networks and switching network conditions and battery life. Your application still needs to work and this is where the HTML5 networking APIs fall short. To make this work for users, we need to tell the user that everything is done, while decoupling the user interaction from the state of the network request. One day there will be a HTML5 based API which take these problems into account and solves them universally.
This is the second time in the past three years that Starbucks has received this prestigious award, which is an impressive feat in the competitive world of mobile advertising. In recent years, the company has implemented a mobile-first strategy never before seen in the mobile marketing arena.
Their approach spans the spectrum from the advanced technology of augmented reality and QR codes, to the more traditional channels of mobile apps and SMS. Facebook is still in the early stages of developing ads for users who access the social network via mobile devices instead of desktops.
Features such as Facebook Exchange, which helps companies target ads based on users’ past Web activities, will help boost sales this year.



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