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31.08.2013
However, many marketers have this misconception that email-marketing is ideal for only large or established businesses since they can afford huge investments, unlike small business owners or bloggers. There are dozens of free and paid – but affordable –plugins available that can let you manage your email marketing campaigns without any worries at all. MailPress is one of the best plugins that can boost up your email marketing quite productively.
ALO easymail is yet another powerful plugin that allows the bloggers to gather subscribers through impressive newsletters. If you want to make the subscription process easy and manage your newsletter scheduling system without wasting your precious time, then Newsletter Tycoon is the plugin you should consider.
With the starting price of $6 and 4.29 user rating, Mail Chimp offers you dozens of different methods to integrate simple subscription form into your WordPress site. SendBlaster is the best bulk email software to manage your mailing lists and set up email marketing campaigns in few easy steps.
Our brand new release SendBlaster 3, full of amazing features, is available both as a free solution and a professional one with no subscription needed, just a single payment for a lifetime license. Email marketing is based on a trusted relationship with your customers: SendBlaster will help you build it, keep it and improve it. With our mass mailing software you will be able to compose beautiful emails that convert — that create real profit. The only effective (and legal) way to run a mass email campaign is to send emails only to people who allowed you to: that is, to build an opt-in permission-based list of addresses. Moreover we offer a free email stats service which tracks your campaigns and lets you check the email’s open rate, the click-through rate and many other relevant metrics.
Email marketing is known to be one of the most upcoming and most effective ways of reaching and interacting with the external environment.
One of the biggest keywords of email marketing is what you can see in the big black box above; Direct Marketing. Now you know what we mean when we speak of the terms email marketing and direct marketing and both their main goals.
In the above infographic, it is pretty straight forward what is generally expected in a marketing email. You may  think this sounds ridiculous if your trying to reach many people at once, but its simple.
As we are currently living in a social media environment, it’s not surprising that more than 40% of the people and users of smartphones open their emails on their mobile devices.
It’s always important to present the values, benefits and advantages of the product or item you are trying to sell in your email. This is a good question because, you want to be able to sell your products and get the information out there for your audience to see, but you also want to avoid overloading their inbox with emails. 3) Last but not least, keep testing your emails on different search engine platforms such as Google Chrome, Mozilla Firefox, Internet Explorer and others. Do you feel as if you now know what you need to about starting up your own email marketing? Nowadays there are many voices around us telling us that email is dead for marketing purposes, however, no one conceives doing a promotional campaign without including email marketing campaign, to contact clients or our newsletters subscribers. It is important knowing that a good email marketing campaign must be done through an efficient email supplier. Once you have chosen the tool you want to use, we must say that before “kicking off” on the email marketing campaign, we should take into account many aspects in order to obtain the best results. In that precise moment… You should know the best moment for our readers to read the email.
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Email marketing is a great way to get your content in front of consumers, but getting it to stay there, that part has yet to be perfected.
The trick to email marketing interaction, however, isn’t to send readers to another webpage where you have something interactive planned. Consider the following types of interaction and whether or not you should use them when marketing through email.
After all, it’s much easier and faster to vote on an issue than read an entire piece of content on the issue. Place social sharing buttons on your email marketing campaign, and you’re sure to have more interaction than if you were to send out a plain piece of content. Ultimately, having quality content is the most important thing in an email marketing campaign. We conducted a poll of our several hundred attendees to find out how many marketed to their prospects or customers using e-mail. While e-mail has continued to be less and less effective as years go by (it was over $40 for every $1 spent in 2011), it still works. E-mail marketing works because it doesn’t cost much to send – it’s easy to use – you can segment (target) who you want to send to, it does lead to sales, you can get quick responses. And you can build relationships so you’re on your prospect’s mind – so that when they’re ready to buy, they’ll think of you.
Email marketing is directly marketing a commercial message to a group of people using email. About improveit 360Our business management software was purpose-built for remodelers, replacement contractors, and home improvement companies to help you grow your business and your bottom line. It is a method through which you can promote your products and services – ultimately paving the way for more beneficial business opportunities. WordPress has brought with it many advantages that can be availed to enjoy as much sales or promotions as other established business. We understand that sorting the unimaginable number of results can be quite hectic for finding the right plugin.


This ultimate plugin is heavily loaded with features that can really ease down your emailing workload. With this availability of this tool as a free plugin for WordPress, one can capitalize on his marketing campaign even more productively.
The plugin comes with a huge list of features that make your subscription management task way easier and effective. The important factor that makes this plugin different from others is that you can create custom forms. The plugin pop ups a subscription box that asks for the basic information of the client such as name and id. SendBlaster combines into one product the practicality of a mass email software with the flexibility of a web service.
You can create customizable web forms for your site to let your users subscribe in a few clicks; then record all collected data in one or more lists, to which you can send separate messages.
Our mass emailing software and Google Analytics will let you know if, after reading your emails, customers have purchased your products, subscribed to your website or made any other actions. So here’s a few lines by the ones who have bought our mass emailer and taken real advantage of it. It can help promote your business, company or organisation at low costs, helps connect and interact with customers and can build strong bridges with other company’s and businesses. This keyword is known as an umbrella term, meaning that there are many terms and concepts that fall under the category of direct marketing, email marketing being one of them. If you keep reading you will have further explanations and tips of how to create the best emails possible! When we receive emails from whoever it may be, the subject line informs the receiver what the email will be about.
Therefore, it makes total sense if we adjust the format of the email to fit the screen size of all mobile devices. Your goal is to enable sales and you can do this by designing and including call to action buttons in your email. It is essential and necessary that you know what your target audience think of  you, your product and the emails you send. You will know this as well as many others, that there is nothing more irritating than being constantly bombarded by a company or about  topic that doesn’t interest you the slightest. Also, test your emails out on different types of smartphones, other mobile devices and tablets to see if there are any differences in the size of the emails. If we try to do a campaign using our usual server, it is very probable that our emails will end up in our destiny’s SPAM box, or even worse, our server may end up in a “Black List”.
The first 4 words are the ones that the reader will take into account to decide whether he opens the message or not. If we achieve that the reader opens our email, he will decide in less than one second whether he pays attention to it or not.
We must seduce our reader to obtain our results, give him valuable information, as well as being direct.
There is no sense sending a very cared mail, that catches the reader’s attention, if we don’t achieve our goal afterwards. Generally, the best days for an email marketing campaign are Tuesdays, Wednesdays and Thursdays, from 10am to 12pm, but you should evaluate it by yourself with your analytics tools. Even though the mailing tools available care a lot that there mails do not end up in the SPAM boxes, if we have a wrong behaviour when sending them, we might be detected as SPAM. It might seem heavy, but they are some rough guidelines that will ensure a great success in your campaigns.
You might have your list perfected, your newsletters segmented, and a lot of great images, but for some reason people tend to delete these emails even before they get to that great attention grabber you worked so hard to create.
Consumers like to be involved as much as possible with the things they see online, so bringing that element into an email marketing campaign is a great idea. If you’re trying to prove a point or ask for opinions, it might be a good idea to ask a question and hope for feedback. If you can configure the message to show a chart or graph after each vote, people will likely feel even more engaged. Videos are notorious for taking a while to load, and with email marketing you don’t have a large enough window of time.
If you want to give readers the option of clicking a link to view a video or chat live with a team member, by all means go for it.
Between Facebook, Twitter, LinkedIn, and now Google+, social networking is becoming more important than ever.
You can have all the bells and whistles and fun interactive opportunities you want, but none of it will matter if your content is poorly written. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. With our powerful system, you easily manage leads, marketing, sales, scheduling, projects and your profit reporting! By using attention-grabbing emails about your products, you can easily widen your email list and enjoy more potential leads or clients. Be not worried because we have made this process easier for our precious readers by compiling a list of some popular tools that can help you handle different aspects of your campaign efficiently. Ever since its inception, it is deemed as the most dynamic WordPress plugin by many savvy marketers. It offers a great way to gather a huge list of blog subscribers through simple yet beautiful forms. Its many features include html or text-based newsletters, import or export subscribers, subscribers’ management, beautiful newsletter themes, etc.
This way you can acquire more information about your subscribers, other than getting their names or email ids. The plugin also gives you the admin rights to activate or deactivate any subscriber you want.


If you want to make your newsletter subscription attractive, then you should consider using Mail Chimp as your primary email marketing plugin.
On the one hand you create newsletters and manage lists directly on your desktop: on the other you get a cloud email tracking service to handle reporting and improve your email campaigns. Creating a layout with SendBlaster’s embedded email editor or an external HTML editor. The benefits of this would be that the readers who open the email dont need to do adjust the email size eg.
Avoid any subjective information or personal arguements as to why they should purchase the product.
Let them guide you by offering the best you can, which will only benefit you at the end of the day. If this is the case, find a way to make your emails fit each device or send your emails out in groups; one group for smartphones, a second group for tablets and a third group for computers. Therefore, the most advisable thing to do is using tools specially made for these campaigns. It is also important to remember that our clients usually block the images attached to the message, so we must try not to use them as much as possible. Follow the advice that these tools normally give you, such as always including a sender, its contact details, the reason of the campaign, etc.) and always comply your country’s law. Although most companies have stuck to catchy headlines and interesting graphics in the past, 2012 is going to move email marketing into an interactive state. For this reason, some types of interaction work well, but others are better left for a different campaign. According to Facebook statistics, one in every nine people on Earth has a Facebook account. People will be able to see through all of the exciting interactive elements, so make sure that interaction is the last piece to your email marketing puzzle. In simple words, by using email marketing plugins for your WordPress site, you too can enjoy more potential leads and effective promotion without even spending a penny.
However, to integrate AWeber’s web form into your blog, you first need to create an account via AWeber’s website.
Well it refers to a communication channel where information is sent directly to the receiver or end user. Another point that you need to bare in mind when writing your subject line is to keep it short, brief but informational.
Try to create personal content which allows the reader to believe you are speaking directly to him or her.
It’s completely acceptable to admit to it because we all do it, probably more than we realise. Make them bold and stand out so that they are clearly visible to the readers and are left with the option of purchasing your product or not.
Never use words such as Free, Gift, you are 1 million reader, as well as interrogation or exclamation marks. After all, turning away from a piece of content and ignoring a link is easy, but it’s a bit harder to turn away from an opportunity to participate in something.
In other words, people love to share things they find online with their friends and those starting a small business can’t get enough of these networks. Therefore, it’s a method used to reach the target audience quicker and more effectively. By informational I mean, use keywords or the shortest way possible to state what your email is about. Try to remember the fact that this is marketing and therefore, your trying to sell something.
Also, that the readers can immediately see the main message that is being delivered to them. Not just that but, if your readers flag your emails as spam, this will affect your rating and deliverability with your Internet Service Provider.
You should take care that more than 50% of the emails are opened on mobile devices, such as cell phones or tablets, so we should ensure that our email marketing campaign has a responsive design. In fact, with all of the other types of interaction available, clicking on a link hardly counts. The only downside of this plugin is that setting up and configuring MailPress can be a little hectic and time-consuming due to its huge piles of features. With the broadcasting feature, you can schedule your broadcasts for automated email marketing. In just a few words, let them know what they should expect from your email, briefly inform them of your message. When selling an item or product you need to hit the main and most important facts about the product or item. When you send these emails, try not to send the same email twice, because this causes boredom for the readers and can result in your emails being placed in the junk folder.
Many people think this would be a successful way to capture the attention of the audience BUT this is not the case.
Don’t be mistaken though, I know this sounds similar to the subject line and it sort of is, except for the fact that this section needs to be slightly longer and more in-depth. Leave out the boring bits because this will affect the short attention span of the readers. I get the fact that humans love discounts and free products, however, when it comes to emails, they won’t give it a second look.



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