Marketing goals objectives strategies and tactics examples,online shopping clothes reddit,online advertising agency china - Videos Download

05.05.2014
Center for Management Development 1 Formulating Your E-Commerce Marketing Strategy Don Bacon, Ph.D. Center for Management Development 14 Using Technographics 1)Forrester surveys 250,000 North American households and uses cluster analysis to determine the 10 technographic clusters. Center for Management Development 15 Situational Segmentation Adapted from Hoffman & Novak (1996).
Center for Management Development 17 Information Products High cost of production Low cost of reproduction Implications: Differentiate information products and try to integrate the demand curve. Center for Management Development 18 Demand in Differentiated Market (Capturing Value) Quantity Everyone to the left of this guy would have paid more than $X. Center for Management Development 20 Differentiating Information Products Convenience Comprehensiveness Manipulation Community Annoyance “ Versioning ” See Shapiro and Varian (1998). Center for Management Development 21 Information Products High cost of production Low cost of reproduction Implications: Differentiate information products and try to integrate the demand curve.


Center for Management Development 22 Top 5 Reasons Why You at Least Need Brochureware 1.Avoid looking technologically clueless. Center for Management Development 23 Site Design Basics 1)Identify who will be visiting your site and why they will want to visit. Center for Management Development 24 Optimizing Brochureware to Bring in Leads Search the web via search engines or portals to find information and possible vendors Identify a few suppliers who appear to meet what might be your criteria Send e-mail to each supplier, asking for salesperson contact Marketing Implications: SEO, list with key portals. Center for Management Development 32 Service is Part of Your “Augmented Product” Product Service Augmented product See Levitt (1980) “Marketing Success Through Differentiation – of Anything” Harvard Business Review. Center for Management Development 33 Pricing and Ignorance Approximate quote from George Stigler (1961). Center for Management Development 34 Pricing More Than Your Product Figure 12.9, Hanson (2000) Principles of Internet Marketing Do the costs of search not outweigh the benefits on the Internet? Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.


A goal and an objective are interchangeable terms, even some dictionaries define a goal as an objective, but strictly speaking they mean different things.
Any added revenue is attractive with information products because the marginal cost is so low. 4)Forrester tells you what it already knows about your segments so you can enhance marketing campaigns.



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