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I recently put together an infographic that outlines how agents spend their marketing dollars and compared it to where they’re getting their leads from. But agents are still spending way too much money on new lead sources, rather than investing in their existing clients.
Simply put, if most of your business is coming from your past clients and it costs you six to seven times more to acquire a new customer than it does to retain an existing one, then you should focus your efforts on marketing to your past clients.
The post I wrote last year titled “7 Marketing Ideas for Real Estate Agents in 2014” quickly became the most viewed post on our site (over 20,000 unique viewers). In 2014, I stressed that going mobile was important in terms of you posting to your social networks while on the go. How It Helps: Being mobile-friendly ensures whoever reads your emails or visits your website has a good experience and that this experience creates a positive perception of your business. You’ve all seen GIFs before; they’re those soundless graphics that automatically play on a loop. Even though GIFs have been around since the late ‘80s, they’ve had a resurgence in popularity. How It Helps: GIFs can be used to give your business a touch of character and personality, and they may actually increase your click rate. When crafting the perfect email newsletter and sharing content with your social networks, coming up with topics to write about and things to share can be challenging. For email newsletter content, there are companies like Scripted and Contently that will connect you with freelance writers to do the writing for you.
How It Helps: Automating some (or all) of your content marketing and sourcing can help free up your time to focus on more important things. I see Hyperlapse as a unique way for agents to liven up the content they share to Instagram, Facebook and Twitter, and also as a way to (almost) literally liven up their listings. You could have the best emails in the world, but without a solid list of recipients, it won’t perform. You can use Hyperlapse for quick home walk-throughs to show off a lot of space in a short amount of time.
How It Helps: Hyperlapse gives your business and listings a little flair and edge that not everyone else is offering…yet. Zillow’s acquisition of Trulia aside, paying for leads from these websites is expensive and not that effective.
Zillow and Trulia provide a service that many casual home shoppers want: a consolidated list of available homes for sale in a centralized location.
How It Helps: Spending your money on new leads isn’t as cost-effective as investing in your referral business through your existing clients. Facebook has made a lot of changes this past year and the big one was the reduction of organic posts from business pages in the News Feed. A few times each month, go to your Facebook Business Page and find a blog post you’ve written, a video you’ve posted or something that is worth making sure plenty of people read or see. How It Helps: When people like or click boosted posts, it tells Facebook that they’re interested in your brand and posts from your company will appear more often in their News Feed. There are some awesome plugins out there that you can use for your business to help automate some of your marketing activities. Being on the go a lot, real estate agents can really benefit from using browser plugins to help automate some of their social media. In my post last year, I mentioned that you should stay in touch with your past clients through email. You need to make sure that the content that you’re sending is both personal and something that the recipient wants to read. How It Helps: Email is the best way to stay in front of your past clients and is a smart investment because they’re your best source for new business leads.
How It Helps: You never know where your next sale will come from, but if you’re continually in front of a large audience, your chances of landing a new client are much greater. Your time is valuable and limited; embrace marketing automation tools that help offset the amount of work that you have to do. And whenever possible, look to marketing automation as a way to help save you time while increasing the effectiveness of your efforts.
Marketing ideas for real estate agents vary from time to time, depending on the type of client you are dealing with and the type of property that you are trying to market.
Marketing can be both a time consuming and energy draining experience, and it could even get worse when you realize that you are not employing the right marketing procedure. Majority of new clients are usually those referred by your previous customers, therefore, it is important to nurture these clients even after closing a deal with them so that they can keep referring more clients to you. A lot of you might already have a Facebook business page but you might not be using it to its fullest potential. Consumers know that you know interest rates, know how to list a home, and that you’re great at finding them their dream home too. Therefore, take the knowledge that you know, put it to good use, and craft a really good news letter.
Give people advice on staging their homes, picking out new colors, shopping for antique furniture, upcoming events in your neighborhood, and more.
Make you social media accounts interesting by posting fresh and intriguing stuff in your accounts.
Instead, take advantage of your knowledge as a small business owner and share things that are locally relevant.

You could set aside a few minutes of your time daily to find something related to your line of work like a blog post or article and schedule them to go out on various social networks like Google+, Facebook, Twitter or LinkedIn. For every 8 posts you send out not related to your business, feel free to send out two things about your business.
Content marketing is a tough thing to do but the days of pushing your marketing messages out to consumers are fading quickly. I want to appreciate guys at West Kenya Real Estate for the support they offered me when I am seeking to buy land in Kisumu. Thank you West Kenya Real Estate for helping me to process succession of my late Husband land and also helping me to sell a portion of it to help me in my projects. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Why are you asking me for personal information?We collect personal information including your contact and demographic information for the purposes of identification, account administration and display of personalised content and advertising. If you’ve ever used a real estate agent to sell a home, you know that they have a number of important jobs. I am a big fan of using a skillful real estate agent to sell properties and selfishly, I want them to devote all their time to selling my property – but the simply fact is: my agent has other listings.
Therefore, I have begun using several unconventional methods to make my home stand out above the competition.
Beautiful websites serve the same purpose as incredible curb appeal: because first impressions matter. Most real estate agents are not designers and the websites usually look like they came out the internet circa 1997. Facebook ads allow you to target individuals who live in a specific geographic location – which in turn allows you to create ads that target and mention those locations specifically.
I used this ad to target individuals who lived only in the city of Aberdeen, WA between the ages of 24 and higher who want to move from the city (higher crime, drugs, and rough living) to the nicer suburb town of Montesano.
While all forms of marketing should encourage your audience to eventually do business with you, your approach needs to be subtle and less self-serving.
So for 2015, I came up with 10 marketing ideas that agents can use to really help grow their businesses.
This is still true today, but this year, I want to stress the importance of being mobile accessible.
Your website and emails need to be designed for all devices and screen sizes and be responsive.
They’re great for getting a quick laugh, but these days, they’re more often used to caption a situation and convey human emotion without using words.
However, if you want to have the emails written, designed and sent for you automatically, we’re the only company that can do that for you. Using time-lapse photography technology and impressive image stabilization software, it essentially puts a few thousand dollars worth of video editing software and expertise in a single app on your phone…for free. Maybe use it to do a quick drive through the neighborhood, giving your listing’s viewers an even more in-depth view of the area. On average, agents spend $320 per month on leads from Zillow, and it’s estimated that leads from these websites convert to new business only one to four percent of the time.
However, most agents (with good reason) don’t like the idea of their listings being submitted to these services only to then have to pay to be featured as the listing agent. For example, our real estate customers might boost their posts that link to their email newsletters. I touched a little bit on this in my post last year, but I cannot stress enough just how much time these little tools can save.
To save you time when looking for things to post to Facebook, Twitter and LinkedIn, here’s what I would do. This checklist will help you create high-value content your audience looks forward to reading, every time. This has not changed a bit and should be a foundational element of your marketing strategy. But you can also use those same email newsletters to keep your name in front of potential clients as well. The two big takeaways are: never be afraid to ask for an email address and always work on growing your list, no matter the situation.
Like a lot of your marketing efforts, your main focus is on getting in people who want to buy or sell a home.
You could be posting 16 times a day or not at all, but without having people who have “Liked” your page, then there’s no one there listening to what you’re saying. Essentially what you want to do is have enough people you’ve done business with before on your page so that when you post things out, your messages are reaching the right people, helping you stay top-of-mind, and eventually drive referral business. You’re great at staging homes, setting up showings, and know your city like the back of your hand. Give yourself a competitive advantage too and utilize some of the 9 hacks to boost your email open rates too. The more that you can connect your digital profiles across all online application, the more clout you’ll have in terms of your authenticity in your area. For instance, if you sponsor a local football club, share updates for upcoming events and then post photos from them. They managed to get me several properties of my choice, did preliminary due diligence and were also helpful during negotiation.

My property is probably not my agent’s number one priority and it would make no financial sense for him or her to devote all their time to selling just my stuff.
While the market might be different where you live, the competition is fierce around my town due to the vast number of homes on the market and the very few buyers who can purchase. However, incredibly good looking websites today are easy (and fast) to make and publish without using any code at all. I also included the price (to minimize the number of people clicking just to find out the price) as well as a specific call-to-action. However, staging is incredibly important for making your home stand out above others in a crowded market but unless your home is selling at the top of the market don’t expect your real estate agent to offer any staging help. I recently rented the furniture set in the photo below for just $110 per month – which included delivery and pickup when the home sells.
The more people who are exposed to your home, the greater the chance you have of selling.  Marketing is not an exact science, but rather a fluid art that changes with each experiment – so play around with these techniques and let me know how they work for you! In 2015, your marketing strategy should focus on humanizing your business and automating things when you can.
While you shouldn’t use them in everything you send, they do add a comical element you just can’t get from static images.
Just plug in what you want to read about, and they’ll display an up-to-date visual collection of articles. Or my personal favorite, if a house you’re selling has a killer sunset or sunrise, take 10 minutes to film it and include it as part of the listing.
There are some multiple listing services that are now sending limited data to these services to attempt to remedy this problem for their agents too. From your computer browser, you can open all the posts you bookmarked and then schedule them through Buffer. Send consistently timed emails with compelling content to your audience to brand you as an industry expert and increase your sphere of influence. From all content creation on the website, social media channels, and documents both internal and external, Travis crafts everything to reach our target audiences with ease.
The best way to go about doing this is of course to be posting things regularly, but use the tools that Facebook gives you as a page owner. And as always, there are plenty of people out there to lend you a helping hand with your social media efforts. That’s all very powerful information that you can put to good use in a high quality, content marketing focused email campaign.
This is what people care about and this is what will brand you as an incredibly smart resource. Get creative with it and learn that if share 80% of things that are not necessarily about yourself, you will in fact grow in popularity and usefulness. So if you’ve set up your Facebook and Twitter accounts to share out high quality blog post content throughout the week, that leave you free to interject your voice whenever you get a free moment.
I’m not saying the website needs to be designed by a graphic artist – but basic a basic aesthetic appearance shows you buyer you are offering a quality product.
Buffer has a great list of newsletters to sign up for and tools to use for content sourcing too. In less than 10 minutes, you can have a week’s worth of social media posts scheduled and ready to go! One of the more under utilized features is the ability to invite your email contacts to join your page. So go ahead, get those referrals, and make sure it’s not the focus of what you do on your social media accounts. What does work is not being intrusive with your clients, keeping them interested in what you have to say through valuable, interesting content, and building up those personal relationships through email and social media.
While I have done my part in making sure it looked the best and was priced to sell – it still is just one in a vast sea of homes. However, when I signed up for my hosting plan I received $75 in Google ads and $50 in Facebook ads – so I’m still below that number!
These are the people who know you, have most likely done business with you before, and the people that you want to target to get future referrals. Set up your Google Business Page using your Google+ profile to help you show up when people search locally for realtors.
That’s how you’re going to get your referral business up and soaring and achieve the desired results in the long run. In short, there are plenty of reasons why you need to be sure that your business is mobile ready.
Essentially, if you’re online in any way, you need to make it incredibly easy for people to find you, click to view more things, and easily get in touch with you. Let people know that you have a life outside of selling houses and reach them with content that they want to read.

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