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14.10.2013
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Marketing a small business can be very expensive.  One of the biggest mistakes that I have seen small business owners do is to spend a ton of money on marketing their businesses—but fail to get any results. Guerrilla marketing refers to marketing tactics that are “out of the box.” Generally using limited funds, such campaigns rely on good timing and creativity. If you own your office building or if you can get permission from the owner, this guerrilla marketing plan can do wonders for you. Hosting or sponsoring events is a great way to make more people aware and even fall in love with your business and offers. So tell us, are there any guerrilla marketing tactics that you are using to generate business that you would like to share with us?
Welcome to Small Business Sense!Feel free to browse around to check out our latest and greatest articles from the site. With over 10 years experience in retail, B2B, small and large business, we can help you grow your business with appropriate marketing ideas to attract the right customers. Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing.
What do you do at a time when paid-for media is neither reliable nor scalable, earned media is super-competitve and owned media properties require constant investment to engage your visitors?


I've written before about marketing with using content to add the human factor to your brand, and Chris Soames post last week showed the contuiningA rise of content marketing. Spurred by the feedback and popularity of ourA inbound and content marketing blueprint,A we wanted to share our ideas on using content with specific stages of the buyer process in mind and decided another infographic might help to illustrate this. We've had requests for higher resolution versions of the infographics for printing, so we have now collected all the marketing planning infographics together and they are free to download if you're a basic member. And, don't forget, there's a myriad of methods to measure and monitor how effective your content marketing efforts are doing.
We should maybe do a blank template which could be completed for planning as part of our editorial calendar.
Today on Small Business Sense, I will be presenting 5 Low Cost Guerrilla Marketing Ideas that you can use in your business. Cutting your message between the front and back parts of the shirt can also pique curiosity and drive people to seek your business. With a creative concept, a clear message, and an array of paint colors, you can turn your building’s wall to a giant, eye-catching advertisement. The great thing about it is that you can easily do it with a couple of friends, and you can choose what kind of “presentation” you will do. Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.


Choose from our ThinkTank designs starting at just ?295 or go bespoke for that all important first impression. We believe you should do one thing, first and foremost; invest in the very best branded content that you can afford to create, seed and syndicate. It's structured around our RACE planning frameworkA for reaching and engaging customers online. Many people opt for music-related mobs like a band, a choir, or a dance group, but you can also stage a play or drama.
For example, if your business is focused on real estate, an event attended by homeowners will be a great choice. This is particularly true if you're a small business or startup who can't afford substantial media investment, but many large brands are also profiting from content marketing.



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