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According to the Peninsula Press, one in three American cell phone users have a smart phone. Without lifting a finger, you have just successfully advertised your restaurant to 1,340 people. Mobile marketing apps such as Four Square allow users to track their check-ins to your business, which in turn allows you to offer incentives based on their track record.
Earlier this year, Yelp (a social network for business reviews), published some statistics that are incredibly hard to ignore.
Think about it this way: if your restaurant was packed full customers every hour and even just 25% of them wrote a review about your business on Yelp, that's good press (assuming it was a positive review).
For a free consultation on mobile marketing and how to get your business in the loop, contact us. Every day when we leave our homes, we do so with three things in our possession – keys, money and our mobile phones. The best way to get your business visible is to be on every phone in every hand bag, pocket and backpack, with a Mobile Website.
Contact us today at 01-5252-144 to learn how Lighthouse Internet Marketing can help with your mobile websites, website design, search engine optimisation, social media or other Internet marketing needs by completing our Free Online Request Form.

Content Marketing would also make a great impact in 2015 and we can expect to see more budget allocated to the preparation and distribution of quality content. We also see that Social Media Marketing will be recognized as one of the pillars of marketing.
As a business owner, you need to capitalize on the free advertising that customers are now offering businesses via social media. If a Facebook user checks in to your restaurant and has over 1,000 friends, that is free advertising.
Mobile Phones now outnumber desktop computers 4 to 1, and smart-phones like the iPhone, Blackberry and Android are out-selling every other type of mobile phone. That is, responsive websites will become even more critical and potentially take a huge leap with multiple websites switching to responsive design. In 2014, we already saw that 93% of B2B marketers engage in some sort of content marketing.
Apps such as Twitter allow businesses to sell their products instantly and directly on the user’s news-feed without leaving the app. It is expected that content from emails will be re-purposed and will now be featured as friendly downloadable PDFs, eBooks and Whitepapers.

In 2015, Native advertising will shift from being solely about promotional content to being more about relevant content and will become an important part of online advertising. Because these smart phones have internet connectivity, it won’t be long until more people are surfing the web from their phone than on a PC. If you want to make the most of this boom you need to have a website that is designed and optimised for the mobile phone user. Most existing websites don’t work well on a phone, they are slow to load and difficult to navigate, and if the typical user can’t find what they need in a matter of seconds they will leave your site and move on to your competitors.
See the full 2015 Digital Marketing Trends infographic by Syndacast here to see how Mobile Marketing will play out, as well as other notable trends.

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