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28.04.2015
Willamette Furniture's product offerings focus on the executive level customer who has an appreciation for quality craftsmanship and materials, and wishes to integrate technology in to their office environment. Willamette gives the discriminating personal computer user, who cares about design, quality furniture, and quality of working environment, a combination of the highest quality furniture and an integration of the latest technology, at a relatively high price. Our product is positioned very carefully: this is high-quality office furniture combining workmanship and ergonomics for the customer who understands quality, is a user of high technology equipment, and is willing to spend money on the best. Our marketing strategy is based mainly on making the right information available to the right target customer. The marketing has to convey the sense of quality in every picture, every promotion, and every publication.
Our target market is a person who wants to have very fine furniture with the latest in technology, combined with an old fashioned sense of fine woods and fine woodworking. Small Business Owners and Executives: According to the most recent data available from the Small Business Administration (SBA), there are between 13 and 16 million small businesses (500 employees or fewer) in the United States. Home Offices: According to a story in Home Office Computing magazine, there are 36 million home offices in the United States.
Other: We will also sell to some buyers outside the United States and outside of these targeted market segments.
Our market has finally grown to recognize the disparity between most of the standard office furniture sold through channels and our own products.
The development of the high-end office worker, office owners, and the baby-boomer executive is an important trend for us. Today's high integration of technology in the work place, especially in the multi-task oriented, executive environment, sets the stage for growth in the area of high quality, technologically integrated office environments. According to [source omitted], the market for office furniture is growing at XX percent per year, and is projected to increase. At a large scale, market research demonstrates that the high-end market that we are catering to is growing and changing to our benefit. Research indicates that this new generation of executives implements technology to a much higher degree than past trends have indicated. Profitability and working capital were problems during our recent growth, but we believe we now have costs and cash flow under control.
Willamette helps create pleasant, productive office environments with well-designed furniture that incorporates new technology into the classic office model, in which real people can work happily. We also create and nurture a healthy, creative, respectful, and fun office and workshop environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the product we produce.
Willamette offers very high quality office furniture designed to effectively incorporate computer machinery into the executive office or home office. We also make complementary pieces to fill out the office suite, including file cabinets, printer stands, and bookcases.
Further supporting our competitive edge is our assembly strategy, which is based on interlocking wood pieces of such high quality that assembly is not only a pleasure for our customers, it is actually a feature that enhances the sense of quality.
In 2001 we will introduce the new custom option to our executive desk line based on the laptop computer, with a docking station to connect to a network.
We are also going to accommodate larger monitors, the 17," 19," and 21" sizes that are becoming much more common, particularly in our high-end market. Our competitive edge is our dominance of high-technology ergonomics and traditional high-quality furniture workmanship. We focus on a special kind of customer, the person who wants very high quality office furniture customized to work beautifully with modern technology including personal computers, scanners, Internet connections, and other high-tech items. The product strategy is also based on quality, in this case the intersection of technical understanding with very high quality woodworking and professional materials, and workmanship.
An important competitive edge is our assembly strategy, which is based on interlocking wood pieces of such high quality that assembly is not only a pleasure for our customers, it is actually a feature that enhances the sense of quality. Addition of in-house catalog design and publishing will add an aspect to Willamette's functions that has not been previously experienced. Direct marketing through the development of the above catalog creates the need for further research, data gathering, and analysis. Specific niche: High-end appreciation for quality materials (cherry and oak), ergonomics, and technology (and integration therein). Employee turnover and corporate restructuring is causing an increased employee turnover at the highest levels. We simplified our own financial history somewhat, because this makes the analysis more useful for decision making. Looking at the table, we can see that we may soon begin to have measurable market share, as our new channels allow us to contemplate future growth.
Within our niche we have three significant competitors, Ethan Allen, Acme Computer Furniture, and ABC Manufacturing.
Acme Computer FurnitureAcme has been operating since the middle 1980s, and grew up with computer-related furniture.
Strengths: good marketing, strong advertising budget, relationships with distributors, strong direct sales. ABC ManufacturingABC Manufacturing is a division of Haines Furniture, the second largest manufacturers of mainstream home furnishings. A youth entreprenuership program for students ages 15-29, delivered by Enterprise Renfrew County on behalf of the Ontario Government.
Ontario students, that want a summer job they love, will have a chance to be their own boss this summer. Summer Company provides practical hands-on business training, mentoring and essential business skills they need to thrive. If you are a student between the ages of 15 and 29 who is in school and will be returning to school in the fall then you may qualified for the Summer Company Program.
In the fall after you have successfully completed the Summer Company program you may qualify to receive an additional award of up to $1,500. Please be advised that we cover all of the County of Renfrew and sometimes our Renfrew location is closed due to business travel. The Ontario Network of Entrepreneurs (ONE) has been created to serve the diverse needs of the province’s small business community. No type of organization, including charities and non-profit organizations, is exempt from Canada's Anti-Spam legislation. If you use electronic channels to promote or market your organization, products or services, Canada's new Anti-Spam Law may affect you.
Q: Do you use email, SMS, social media or instant messaging to send commercial or promotional information about your organization to reach customers, prospects and other important audiences? Based on the live pitches, the judges select six winners who are presented with reserved entry into the Summer Company program, a Nymi band from Nymi and a Muse brain-sensing headband by InteraXon. If you want to enter the competition but do not have a recording device contact our office and we can assist you with the recording, For more information or assistance contact Kim at: 613-735-8224. Summer Company offers mentorship, training and awards of up to $3,000 to students aged 15 to 29.
Helping young entrepreneurs succeed is part of the government's plan to build Ontario up and deliver on its number-one priority to grow the economy and create jobs.
Almost 7,000 students across the province have launched a summer business through Summer Company since 2001. In 2015, Ontario renewed investment of $250 million over two years for the Youth Jobs Strategy.
Through the Self-Employed Summer Co-operative Education Pilot, high school students enrolled in the Specialized High Skills Major (SHSM) program can earn up to two co-op education credits while particpating in the Summer Company program. Enterprise Renfrew County in partnership with Community Futures Development Corporation Renfrew County is proud to host the Small Business Forum.
Greg has combined his passion for small business and his 25 years of self-emplyment experience into providing a unique insight in what entrepreneurs must do to not only survive, but to enjoy the experience. Having dealt with many of the trails and tribulations facing business owners, Greg offers his audiences and clients practical and actionable ideas to improve their organizations.
Greg the current Chair of the West Ottawa Board of Trade as well as being business advisor at Invest Ottawa and the Entrepreneur in Residence in Renfrew County. Robert Fraser is an entrepreneur, small business mentor and public speaker that focuses on getting your business connected in the new digital world.
Robert Fraser is the Senior Digital Marketing Specialist of The Social Business, an Internet Marketing firm specializing in inbound Marketing, Website and Social Media Marketing. The program is intended for businesses in retail, service, hospitality and small manufacturing sectors, primarily targeting individual entrepreneurs and small businesses in the County of Renfrew. Based on their experience and knowledge, coaches will provide feedback, provide suggestions, generate ideas, and empower the client to make more effective decisions.
On March 12, 2015 Enterprise Renfrew County had their first Starter Company applicant approved for the $5000 Starter Company grant. The Youth Jobs Strategy was initially introduced in the 2013 Ontario Budget and invested $295 million over two years to help connect 30,000 youth with the tools, experiences and entrepreneurial support they need to find employment or start their own businesses.
If you have a great idea for a business and the entrepreneurial drive to see it through, then Starter Company is here to help you start your company. You may qualify for up to $5,000 in funding, plus receive the invaluable guidance of a business mentor. Starter Company is an Ontario program that provides young people with the resources and knowledge that they need to start and grow their own business. To qualify for funding of up to $5,000 you need to be able to contribute at least 25% of the grant amount in either cash or kind. For more information on Starter Company fill out the form below and we will contact you as soon as possible.


During the past 25 years if you have used our services or attended any of our workshops and events we would love to hear  how we helped you with your business. ERC orignally started as the Renfrew County Business Self Help Office and opened in 1988.
During 2013 we will be giving you a glimpse of the growth and development of Enterprise Renfrew County from 1988 - 2013.
Enterprise Renfrew County would like to thank all of our event sponsors for their generous support for our Bridges to Better Business Event. This annual event is a one-day learning and networking opportunity packed with great ideas to help entrepreneurs succeed.
The combination of the keynote address, discussions, panel of successful entrepreneurs, sponsor displays provide a cost-effective business tool that will help entrepreneurs gain invaluable insight into the operation of a successful business. Chris Emery and Larry Finnson are two of Canada's great food entrepreneurs who are known for delivering humorous and inspiring presentations.
In celebration of ERC's 25th Anniversary, ERC is offering you a chance to have you name entered into a draw for a chance to WIN a Samsung Galaxy Tablet! The purpose of this handbook is to provide general information on the nature of a not-for-profit corporation and guidelines on how to incorporate such a corporation. Not-for-profit corporations incorporated in Ontario are governed by the Corporations Act and the Regulations made under it. Both the federal and Ontario government provide a six month grace period to all OSAP borrowers after leaving full-time studies. Ontario is making it easier for recent college and university graduates who choose to start their own business. Ontario is providing $6 million over three years to increase sales of local food by making it more widely available and building awareness of the variety of food grown and produced in Ontario.
Premier Kathleen Wynne announced this investment today, during Ontario Agriculture Week, while visiting Fresh City Farms in Toronto's Downsview Park. The economic and health benefits of a thriving agriculture sector and locally produced food were two of the reasons that led the province to create the Greenbelt in 2005. Ontario’s Greenbelt, the largest permanently protected Greenbelt in the world, is home to more than 5,500 farms.
Starter Company is a youth entrepreneurship program that is geared towards youth between the ages of 18 - 29 who are out of school. Our aim is to assist young entrepreneurs with business planning, financing and to discover if being a full time entrepreneur will be their future career.
Today, Canadian Tire Jumpstart Charities and the Canadian Paralympic Committee announced the opening of the 2015 Parasport Jumpstart Fund that will help more kids get in the game. Applications are now open and Canadian sport and community groups are invited to apply for the 2015 fund.
The Parasport Jumpstart Fund, which is also supported by the Government of Canada’s Sport Support Program, will help cover the cost of sports and recreational programs for children between the ages of four and 18, who are financially disadvantaged and living with a disability. The fund supports the creation of a new program or the expansion of an existing successful initiative and may be used towards registration, transportation and equipment costs for children within approved parasport programs.
A one day learning and sharing event for women in business, managers and any woman who is considering opening a business.
Creating a successful business is something that we all have an interest in doing but understanding how to do so through marketing can be difficult.
Participants will also receive a complimentary digital package that features two fantastic resources to further the conversation and help provide clarity around this topic.
The e-book is a perfect guide for business owners who are interested in marketing in a way that elicits an emotional connection with their customer base to grow a strong, profitable business. Keirsey and Bate's Please Understand Me was first published in 1978, since then millions of people have been introduced to Temperament, individuals, businesses, schools, churches and marriage and family counselling centres. This session promises to shed light on our own personalities and open a better understanding of those on our teams. Did you know when you spend one dollar locally, you are contributing to the strength of your communities economy? Youth Services: Thrive Youth Resource Centre - Not sure what services are available for youth in the County of Renfrew?
There is a two year transition period for workers who already meet the existing fall protection training requirements set out in section 26.2 of the Construction Regulation. The new training requirements in the Occupational Health and Safety Awareness and Training Regulation will be in addition to the current training requirements under the Construction Regulation. Please Note: Upon receipt of this form we will contact your to obtain additional information and discuss your story. Our market segments within the office furniture context include the corporate executive, small business owner, and home office. Therefore, our competition does not provide comparable products, as they lack the combination of technological integration and quality in materials and craftsmanship. This need grew out of the special requirements of personal computing, when combined with office furniture -- keyboards at correct height, monitors at correct height, proper channels for cables, and other amenities. We can't afford to sell people on our expensive products, because most don't have the budget. We can't afford to appear in second-rate catalogs with poor illustrations that make the product look less than it is. We estimate the top 1% of that number, 144,000, as our market, and we're suggesting the number is growing at the same 1.6% annually. We estimate 100,000 other potential customers, a number that we estimate will be growing at 5% per year.
We now have people who are using computers and also appreciate the old-fashioned workmanship of good furniture. Similarly, home offices and small business owners continue to demand more advanced technologies and their integration into the office atmosphere. The market for PC-related office furniture is growing even faster, at YY percent per year, and is projected to top $XX billion by the year 2005.
Therefore, with the emergence this new generation of executives, the appreciation of quality craftsmanship and materials in office furniture that provides for an effective office environment, combined with the utilization of emerging technologies for greater efficiency, dictates that our product line will increase in popularity. The key was winning a place in the Premier Executive office furniture catalog, which led to winning the interest of the Needham furniture distributors, and display space in several hundred stores. We are sensitive to the look and feel of good wood and fine furniture, as well as to high-powered personal computing.
We seek fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate owners and investors for their money and risk.
The key to the line is an ergonomically effective desk that still looks like an executive desk and looks very good in a high-end office, but is intended to accommodate the personal computer. This is an elegant piece of office furniture designed to look good in executive office or home office, and at the same time, be ideal for real use of the computer. The new furniture has a different configuration to assume easy access to the docking station, and better use of the space that doesn't have to be dedicated the the CPU case. We will also be watching for technological developments, allowing us to be the first to provide custom furniture for wall-mounted flat screens, liquid crystal displays, and similar technologies. Although there are many computer furniture manufacturers, and many computer lovers, few have brought the two crafts together as we have. Our customer might be in larger corporations, small or medium business, or in a home office with or without a home-office business. We have the strength of a combined expertise in high-tech ergonomics and furniture manufacturing, and the opportunity of a growing market and new channels of distribution.
The new generation of corporate executives, small business owners, and home offices has a far greater appreciation of technology and the needs driven by its implementation, such as office environment quality and integration. Our present market share is a function of dividing our numbers, since we don't show up in any industry surveys -- yet.
Acme is a bigger company, operating mainly in our same niche, whose marketing is better than its product quality. We compete against generalized furniture manufacturers, cheaper computer-related furniture, and the mainstream merchandise in the major furniture channels and office supply stores. The manufacturers with impact in the national sales are going to win display space in the store, and most buyers seem content to pick their product off the store floor. It was one of the first, certainly the first we are aware of, to develop personal computer desks and market through advertising in computer magazines.
Weaknesses: the product is more standardized, and of lesser quality, with less sense of design and materials and workmanship. Weaknesses: ABC has not seemed to understand our niche, where to find the buyers, how to market as a specialty niche instead of the more traditional furniture channels. Summer Company is a unique program, which assists young entrepreneurs with starting and running their own eight to 12-week business over the summer. If you are accepted into the program you will receive an award of up to $1,500 at the start of the program to help with start-up costs. Once you have done this you will be notified if you qualify to submit an application to the program. It is advised that you call the office to ensure the office is open and to book an appointment.
Videos are judged through online public voting (40%) and expert judges’ scores (60%).
Eric developed Neutun-an app that works with smart watches and wearable devices that warns the wearer when an epileptic seizure is imminent.
This additional funding will bring the total four-year investment to more than $565 million, providing employment and skills development opportunities for up to 150,000 youth.


The Social Business works with small and medium-sized businesses, helping them to understand and take advantage of today's communication with customers and potential customers. ClubIT works with progessive companies and organizations that know the value of technology and want to get the most out of their IT investments. The key components of the program include providing businesses in Renfrew County with coaching, educational seminars, business visitations and personalized ongoing service from Enterprise Renfrew County.
To strengthen working relationships with community partners in order to expand and improve services to small business. As part of the Youth Entrepreneurship Fund, The Starter Company program offers business training, mentoring, and a grant of up to $5,000 to eligible applicants who are Ontario residents ages 18 to 29, and who are starting or expanding a full time business, not attending school full time, and will be in effect until March 31, 2016.
And thank-you to our volunteers, entrepreneurs and future entrepreneurs who took time out of busy schedules to attend. The event provides entrepreneurs with the opportunity to develop valuable networking contacts and share innovative ideas with their peers. As the creators of Clodhoppers candy they took Chris' grandma's recipe and developed it into a multi-million dollar business. They have appeared in media and publications such as CNN, Fortune small business magazine and they appeared on CBC's Dragons' Den in February 2012, where they convinced marketing maven Arlene Dickinson to invest in their premium candy OMG's.
Click Here for the complete handbook prepared jointly by the Ministry of Government and Consumer Services, ServiceOntario and the Office of the Public Guardian and Trustee for Ontario, Charitable Property Program of the Ministry of the Attorney General. This handbook also provides basic information on incorporating charitable corporations, which are a special type of not-for-profit corporation. Incorporation of not-for-profit corporations under the Act is at the discretion of the Minister (or his delegate).
In our store you will find fashions for all seasons, from basic to high tech outerwear (jackets, pants, work shirts and vests), to comfortable wicking sleepwear and cozy bamboo sleepwear. When shopping in our store, you may purchase a readymade garment, or choose, from our more than 250 designs, the style, fabrics, colours and size of a garment and have this item manufactured for you. During this grace period, no payments on a student’s outstanding full-time loans are required.
The One-Year OSAP Grace Period for Entrepreneurs provides the owner or joint owner of an eligible new business located in Ontario with a six-month grace period extension before having to start making monthly payments on their full-time OSAP loans. The government will provide the funding to the Greenbelt Fund, a non-profit organization that helps encourage consumption of local food in the Greenbelt and across Ontario. The Greenbelt permanently protects almost 2 million acres of environmentally sensitive land and farm land in the Greater Toronto and Hamilton Area (GTHA) from urban development.
Starter Company and Summer Company are programs that are geared specifically towards young entrepreneurs.
During the day, you will have many opportunities to make business connections, network and to learn some new business skills.
Each dollar spent in Renfrew County will circulate 3-5 times, making each dollar spent worth 5 dollars! These workers will have until April 1, 2017 to complete an approved working at heights training program. We will target these markets through a variety of media including the Internet, catalog distribution, and word of mouth advertising.
Our nearest competition includes Ethan Allen, Acme Computer Furniture, and ABC Manufacturing. We provide a quality working environment that includes the integration of technological components that generally exist as part of the executive setting. What we really do is make sure that those who have the budget and appreciate the product know that it exists, and know where to find it.
We also need to leverage our presence using high-quality catalogs and specialty distributors.
According to [source omitted], this is about 33 million right now, growing at 15 percent per year. That is, corporate restructuring, increased small business development, and the growth of the home office sector is providing for a younger market in the executive, small business owner, and home office positions.
Our customers are in all levels of business that can afford very high quality office furniture, plus a growing portion of high-end home offices. The Grahams moved to Oregon from California and purchased the business as part of the move. We always provide the best possible value to our customers who care about quality office environments, and we want every dollar spent with us to be well spent.
The two critical elements of ergonomics -- keyboard height and angle, and monitor height and angle -- are completely adjustable. What is important to the customer is elegance, fine workmanship, ease of use, ergonomics, and practicality. We have the weakness of a small company without a lot of experience, and the threat of new competition taking aim at our niche. Jim is strong on product know-how and technology, and Susan is strong on management and business know-how. ABC is a subsidiary of Haines Furniture, a major furniture manufacturer, which has recently targeted our niche. It is not that people choose our competitors instead of our product, it is that they choose lesser quality, mainstream materials instead of the higher quality furniture we offer. The ergonomics, design, accommodation of the computer features within the high-quality feel of good wood, is much more important than mere price. We see very good quality product, and an excellent sense of design, but little movement in channels or catalogs.
Dolan's innovation led to securing new business partnerships, developing a user base, and expanding into his latest wearable technology endeveour to monitor a range of chronic conditions in addition to epilepsy. Their youthful and energetic style and never-say-die attitude led Clodhoppers to a point where it was ranked amongst the top candy brands in Canada according to A.C.
Ontario pays the interest on your Ontario Student Loans (including the Ontario portion of Canada-Ontario Integrated Student Loans) while interest still accumulates on your Canada Student Loans (including the Canada portion of Canada-Ontario Integrated Student Loans). During this six-month grace period extension, Ontario will also pay the monthly interest on ALL of your outstanding full-time OSAP loans. As the GTHA continues to grow, the government is committed to enhancing and expanding the Greenbelt to protect this resource, helping to ensure that Ontario continues to grow fresh food to be served at tables across the province and around the world. These companies distribute their products through channels such as chain office supply stores or their own retail locations. The quality of manufacturing, materials, and ergonomics found in our products serves to enhance the appearance of an executive's office atmosphere, in turn adding to their status and effectiveness as a decision maker, innovator, and leader. The synergy of this desire for the classic cabinet-maker look, and use of technology is inherent in Willamette's offerings. Households spent $XX billion last year to equip home offices, and 15 percent of that was spent on furniture.
At that time the product line and industrial property rights (including trademarks) were purchased from the heirs to the Willamette Association, which was a 1970s commune in rural Oregon. Cable runs and shelving add to the utility of the executive desk, without sacrificing elegance. Ethan Allen is a furniture manufacturer which produces some office furniture products and markets to the high level consumer. We are also seeing that assembly is critical to shipping and packing, but our customer doesn't accept any assembly problems. After the grace period has ended, you are required to start making your monthly payments (of principal plus interest) on your outstanding full-time OSAP loans. Rather our strategy is to make our product information readily available to those seeking quality office furniture with specific technological needs. In contrast, Willamette targets its potential customers based on their search for our type of product. We don't just sell office furniture, we sell design, workmanship, fine materials, and a total-quality office environment. We need to make sure that the piece comes together almost like magic, and as it does, it presents a greater feel of quality than if it hadn't required assembly at all. The grant money will be used to purchase equipment, and supplies to increase production to meet supply demands. Chris & Larry have been recognized for their sales and marketing techniques in media and publications such as CBC's Venture, CNN's Mavericks of the Morning and in Fortune's Small Business magazine.
The reader is, however, referred to the Corporations Act and the Regulations to examine those sections not set out here.
Therefore, we will add internal catalog publishing to our existing catalog marketing programs (currently through high level channels such as Sharper Image). In 2006 Clodhoppers was sold to Brookside Foods, a leading Canadian chocolate manufacturer. In addition, because our product assumes the use of computer technology, the development of websites will increase our company profile by promoting our product line in the media most appropriate to our customers. Year round, commercial & residential service, capable of handling any type of service required.



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