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25.01.2015
Market research analysts work behind the scenes providing companies with the consumer, competitor and industry data, information and analysis they need to identify new consumer groups and effectively market their products and services. Market research analysts and marketing specialists analyze data to provide the clients and companies they represent with usable information about the marketplace and competitive landscape.
Market research analysts use sophisticated software and statistical techniques to interpret and analyze the data they collect.
While many market research analysts work for private industry, some become professors and teachers at universities and community colleges. While most market research analysts are employed as captive agents of the companies that employ them, others work for consulting firms or as independent consultants.
Market research analysts typically work by themselves in front of a computer, imputing data, analyzing information and generating reports for clients and management. Most entry-level market research positions require a bachelor's degree in marketing, market research or a related field of study.
While a bachelor's degree will suffice for entry-level positions, more and more companies are seeking analysts with a master's degree or MBA.
While a degree is typically sufficient preparation for a career in market research, analysts who want to demonstrate an additional level of competency can earn the Professional Researcher Certification (PRC) a€“ a voluntary certification offered by the Marketing Research Association. The median salary for market research analysts is approximately $61,000, but experienced analysts can earn over $110,000 a year.
Consumer behavior is increasingly becoming the focus of companies looking for innovative strategies to market their current products and consumer populations to support new product development and sales. Mark research allows corporations to monitor, evaluate, and analyze customer satisfaction, and come up with new ways of improving their product and service offerings. Market research analysts perform research and gather data to help a company market its products or services. Market research analysts study market conditions to examine potential sales of a product or service. Because most industries use market research, these analysts are employed throughout the economy. Employment of market research analysts is projected to grow 19 percent from 2014 to 2024, much faster than the average for all occupations. Compare the job duties, education, job growth, and pay of market research analysts with similar occupations. Learn more about market research analysts by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.
Market research analysts research and gather data to help a company market its products or services.
Analysts help determine a companya€™s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods.
Market research analysts can work individually or as part of a team, collecting, analyzing, and presenting data. Market research analysts typically need a bachelora€™s degree in market research or a related field.
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. Employment growth will be driven by an increasing use of data and market research across all industriesa€”to understand the needs and wants of customers and to measure the effectiveness of marketing and business strategies. Market research also lets companies monitor customer satisfaction and gather feedback about how to improve products or services, allowing companies to build an advantage over their competitors.
Job prospects should be best for those with a mastera€™s degree in market research, marketing, statistics, or business administration. Those with a strong quantitative background in statistical and data analysis or related work experience will have better job opportunities than those without it.
The Occupational Employment Statistics (OES) program produces employment and wage estimates annually for over 800 occupations. Occupational employment projections are developed for all states by Labor Market Information (LMI) or individual state Employment Projections offices. America’s Career InfoNet includes hundreds of occupational profiles with data available by state and metro area. This table shows a list of occupations with job duties that are similar to those of market research analysts. Cost estimators collect and analyze data in order to estimate the time, money, materials, and labor required to manufacture a product, construct a building, or provide a service.
Advertising, promotions, and marketing managers plan programs to generate interest in products or services. Operations research analysts use advanced mathematical and analytical methods to help organizations investigate complex issues, identify and solve problems, and make better decisions. Statisticians use statistical methods to collect and analyze data and to help solve real-world problems in business, engineering, healthcare, or other fields. Economists study the production and distribution of resources, goods, and services by collecting and analyzing data, researching trends, and evaluating economic issues. Public relations specialists create and maintain a favorable public image for the organization they represent.
The What They Do tab describes the typical duties and responsibilities of workers in the occupation, including what tools and equipment they use and how closely they are supervised. The Work Environment tab includes the number of jobs held in the occupation and describes the workplace, the level of physical activity expected, and typical hours worked. The Pay tab describes typical earnings and how workers in the occupation are compensateda€”annual salaries, hourly wages, commissions, tips, or bonuses. The State and Area Data tab provides links to state and area occupational data from the Occupational Employment Statistics (OES) program, state projections data from Projections Central, and occupational information from the Department of Labor's Career InfoNet.
The Job Outlook tab describes the factors that affect employment growth or decline in the occupation, and in some instances, describes the relationship between the number of job seekers and the number of job openings. The Similar Occupations tab describes occupations that share similar duties, skills, interests, education, or training with the occupation covered in the profile.
The More Information tab provides the Internet addresses of associations, government agencies, unions, and other organizations that can provide additional information on the occupation. The wage at which half of the workers in the occupation earned more than that amount and half earned less. Additional training needed (postemployment) to attain competency in the skills needed in this occupation.
Work experience that is commonly considered necessary by employers, or is a commonly accepted substitute for more formal types of training or education.
The employment, or size, of this occupation in 2014, which is the base year of the 2014-24 employment projections.
As marketing consultants, ROE Smithson & Asociados of Santiago, Chile, is your best option if you are interested in having a key information about any market. ROE SMITHSON & Asociados will be your marketing consultants partner, your ally in finding the best data available in the market. Our commitment with all our customers in providing the best information available in the market, makes us your ally.
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Cv has more attention as well listed objective is for this page contains sample combination resume. A head for numbers with a background in statistics, computer science and economics are essential to being more, um, marketable, as it were. Highly accomplished enterprising visionary combining outstanding sales & marketing talents with high caliber general management qualifications.
Created a responsive market-driven department increasing market share from 25% to 50% in 3 years. Established 5 new SKU's with the Target Corporation triggering $2.5 million in additional sales revenues. Devised a "service team" approach for company's top 10 accounts creating a consultative sales process.
Reengineered product specifications in the water kettle category producing cost savings that led to  product expansion opportunities within existing accounts. Liaised with Customer Service Manager developing a QC reporting process across all categories.  Quality control scrutiny led to significant improvements of the Costco rice cooker and increased sales by 20%. Streamlined the sales presentation process through the creation of a "product development  database" providing sales managers with immediate access to product progress, features and pricing information. Conceived and implemented a sales strategy  targeting a niche market of clients with licensed  properties, which was adopted as the center of Teling's  international sales campaign. Established accounts with Elvis Presley  Enterprises, Marilyn Monroe Enterprises and Anna Kournikova.
Developed a six-month training program utilizing video tape for teacher performance training reviews. Gained hand-on experience in pre-press  production, project management, content writing and editing, layout and design and desktop publishing. WorkBloom's goal is to help job seekers find work and reach their highest aspirations, one step at a time. Research analysts help companies determine which products will sell, who to sell them to, and how much consumer are willing to pay for them.
Market research analysts collect data about customer preferences, consumer demographics, purchasing patterns, and customer needs. Based on their findings, recommendations relating to potential markets, product development, and pricing may be made.
They also use modeling software to develop forecasts, reports, graphs, charts, and other visual aids to help them communicate their findings and recommendations to the companies they work for or represent. A few market research analysts work outside the office taking surveys, conducting polls, or interacting directly with the public.
Students who pursue a bachelor's degree in mathematics, statistics, or computer science will also be prepared for a career in market research and analysis. Graduate degrees are especially useful for analysts seeking leadership or management positions. To qualify for the PRC designation, candidates must have at least three years of market research experience, belong to a professional marketing or research organization, and pass a certification exam.
This is a phenomenal growth rate, considering that the average growth rate for all occupation over the same time period is only 14%. Market research and analysis is also viewed as a means for companies to implement cost cutting strategies. Companies are increasingly recognizing that market research provides them the opportunity to established and maintain a strategic competitive advantage over other market participants. They help companies understand what products people want, who will buy them, and at what price. Employment growth will be driven by an increased use of data and market research across all industries, to understand the needs and wants of customers and to measure the effectiveness of marketing and business strategies. They must interpret what the data mean for their client, and they may forecast future trends. For example, some analysts may work with graphic designers and artists to create charts, graphs, and infographics summarizing the research and findings. Some, however, work under pressure of deadlines and tight schedules, which may require additional hours of work. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. To determine what marketing strategy would work best for a company, market research analysts must assess all available information. Market research analysts must be detail oriented because they often do precise data analysis.
The lowest 10 percent earned less than $33,530, and the highest 10 percent earned more than $120,460. They may use research to decide the location of stores, placement of products, and services offered.
These estimates are available for the nation as a whole, for individual states, and for metropolitan and nonmetropolitan areas. There are links in the left-hand side menu to compare occupational employment by state and occupational wages by local area or metro area. They also analyze data and apply mathematical techniques to help solve real-world problems. Surveys are used to collect factual data, such as employment and salary information, or to ask questions in order to understand peoplea€™s opinions, preferences, beliefs, or desires. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. This tab can include information on education, training, work experience, licensing and certification, and important qualities that are required or helpful for entering or working in the occupation.
Within every occupation, earnings vary by experience, responsibility, performance, tenure, and geographic area. This tab also includes links to relevant occupational information from the Occupational Information Network (O*NET). We are a bilingual company, Spanish & English, dedicated to the market investigation and as marketing consultants, with broad experience in key markets in some countries nearby. Marketing consultants like us can provide the required information to support a decision making process aiming to feed the Business Plan of all our customers in countries in South America. Cover letter sample and unique combination resume format sample marketing executive, client service research analyst market research analysts collect, market research experience as your own unique combination of overseeing and improving. Now Like CNNMoney on Facebook for career tips, plus the latest business news and features on Personal Finance, the Economy, Markets, Technology, and more.
Market indices are shown in real time, except for the DJIA, which is delayed by two minutes.
Results-oriented, decisive leader, with proven success in establishing a lasting presence in new markets, identifying growth opportunities, and initiating strong business alliances.
Marketing research analysts will go as far as help companies develop targeted advertising campaigns, product launch plans, pricing models, sales promotions, and marketing strategies. Students aspiring to a career in market research should take courses in research methods, marketing, math, statistics, communications, economics and social sciences.
A master's degree is often required for individuals who plan on being involved in technical market research. Growth in market research analyst positions will be the result of companies and organizations across all industries recognizing the need for sound market research and analysis in order to stay competitive.
As more companies employ market research in an attempt to gain advantage over competitors, competing companies will also engage in market research to achieve a similar outcome.


They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews. Others have backgrounds in business administration, the social sciences, or communications. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research.
Information on this site allows projected employment growth for an occupation to be compared among states or to be compared within one state.
This tab may also describe opportunities for part-time work, the amount and type of travel required, any safety equipment that is used, and the risk of injury that workers may face.
This tab may also provide information on earnings in the major industries employing the occupation. By using edge cuting techniques in collecting data, ROE Smithson, of Santiago, Chile, gathers all the necessary information, either qualitative or quantitative, from the market, to present and support our customers in their coming and ongoing commercial strategies. At ROE SMITHSON & ASOCIADOS, we are an expert in the latest techniques of collecting data including mystery shopping, on line and one-on-one interviews, surveys, focus group, telephone interviews, blind customers, among other techniques.
It's a detail-driven field that operates under tight deadlines and has potential for long hours. Researched and analyzed potential  markets, financial affairs, competitive bidding, and entire  project management. Edited  engineering bids for infrastructure projects, semi-conductor plants, nuclear energy plants and high speed rail projects. They collect data using various research methods, including questionnaires, surveys, opinion polls, consumer reviews, and focus groups. For market research analysts desiring to work in education at the university level, a doctoral degree is required.
Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.
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