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It's easy to get caught up in the latest and greatest marketing techniques as more and more come our way, but it's always important to take a step back and make sure that you have a good foundation in place and none of your previous tactics are slipping. In local marketing, businesses put a lot of effort at the start and then let it fall by the wayside as the year moves on. Local SEO means you're optimizing your website for the local web search so that your business shows up in a location-specific query.
As Google prioritizes local listings and puts them at the top of the search engine results page (SERP), it's an excellent way to gain visibility.
When it comes to local search, there is less competition because you're only dealing with your competitors in the area. Google's research on understanding consumer's local search behavior reveals a great information for small business owners.
50 percent of mobile users and 34 percent of tablet or computer users visit a store within a day of their local search. It's a big topic, but it mainly has to do with making sure you have local accounts on all of the major search engines (Bing, Yahoo!, and Google) and use of right local keywords for the target audience and area. Social networks aren't always the first thing companies think while building local marketing strategies, but Facebook advertising is an exception. Reviews are becoming the "must-have" in 2016 for all companies, particularly, who focus on local search marketing. Get your products listed on all of the major reviews sites -- notably Yelp, TripAdvisor, OpenTable, Consumer Reports, Amazon and more -- and then make sure that you're managing those websites. In other words, keep your information up to date and completed, and always be ready to tackle the negative reviews in a healthy way.
Although you aren't allowed to offer any gift for an excellent review, build more confidence by working hard on your product's improvement. By putting a "Review Us" link on your homepage, talking with your loyal customers, and urging your social community to get involved, you can help increase your numbers over and over again.
It's tough to work with your competition when it comes to local marketing, but you can build your online empire with complementary companies. For example, a content marketing agency in the area may want to team up with a web design company, a dog treat company may want to team up with a dog groomer, or even a lawyer may find it beneficial to partner with a personal finance accountant.
Join your local Chamber of Commerce and event committees to get involved and get your business out there.
If you're the type of company that can create memorabilia for your business, hosting your local events or setting up a booth at other events is the perfect place to make this happen and, hopefully, see some free exposure in the future. This new infographic from PRWeb provides a guide to finding what type of content is best for promoting your business depending on your audience as well as you’re services or products. According to this recent article, 75% of marketers say that they’re bullish about growth prospects for digital and direct marketing. Good images on social sites like Pinterest can increase your traffic, get you a higher number of pins and repins, and ultimately improve your presence on Pinterest.

Online audiences are not only consuming more and more videos, they’re staying glued to the screen for much longer. If you are doing Penguin analysis, link building, or competitor research, a new feature of MajesticSEO you will probably want to become familiar with is the bucket list.  Similar to making something a favorite or bookmarking, adding a link to your bucket allows you to not only keep track of that link, but also to run bulk reports and comparisons on everything in your bucket.
Bid management tools can be critical to keeping SEM costs in check by effectively managing keyword bids. When it comes to your metrics and marketing efforts, there is a fine line between fact and myth.
Time to Weigh In: What types of images have you found appeal most to your Pinterest audience, Facebook Fans, and Twitter Followers? About Ashley ZeckmanAshley Zeckman is the Director of Agency Marketing for TopRank Online Marketing. Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom. Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together. Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans. We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there. We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management. Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan.
Conducted a product line optimization to identify low margin products and refocus business development on high profit segments.
Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds. Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches.
Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years.
Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources.
Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses.
Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company.
Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements.

Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements. For example, "Laundromats near me" or "best coffee in New York City" would both be considered local searches.
Even if you're a national company, or you work only online, local SEO can still make an enormous difference in your business. Like Google, Facebook also knows buying and click patterns of all their one billion plus users.
According to a BrightLocal study, 88% of consumers trust online reviews as much as personal recommendations. We respect your privacy.NameThis field is for validation purposes and should be left unchanged.
In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget. As Google and consumers like to see companies with strong reviews, get ready for more sales.
Advertise in the local papers, and even host your event to get people excited about a product launch or simply bring the community together. Search Engine Land analyzes Forrester’s research on the best PPC bid management providers in this post from Chris Sherman. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.
Then fill out the registration form below and I’ll see you on the seminar soon!Frequently asked questionsQ: Where and when is the small business marketing plan seminar held? A: The next marketing plan seminar will be held sometime in Januray 2014 in the Grand Canal Hotel.
A: This is a morning seminar, and usually it lasts for 2 hours, depending how much questions the attendees have after the seminar.
What is a Marketing Plan?A small business marketing plan is a document that contains when and what kind of marketing tasks need to be carried out in order to promote the sales of your products and services.A good marketing plan supports every phase of your small business marketing strategy. It even includes some tips and ideas about the kind of topics that you should talk about in social media and in your newsletters.

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