Marketing strategy for samsung tv,how to make a videos for free,free online marketing ideas 2014,website marketing elements - Try Out

18.02.2016
A favore perche il Social Media Marketing, se non supportato da una Web Marketing Strategy articolata e di piu ampio respiro, puo davvero servire a poco o a niente. Magari perche non riuscivano a navigarlo bene, perche le pagine erano dei papiri impossibili da leggere, dopo 10 clic ancora non erano riuscite a trovare cio che cercavano o perche dallo smartphone con il quale navigavano veniva fuori un sito – accrocchio agghiacciante di foto, testi e bottoni (gia, il sito web orientato al mobile e un must). Il punto e che puoi essere bravo quanto vuoi nei Social Network, ma il tuo sito web e e deve essere una priorita, propedeutico a qualsiasi altro canale tu voglia attivare in Rete. E’ il tuo spazio, quello in cui accogliere non solo le persone che cercano cio che proponi, ma anche quelle che ti hanno conosciuto grazie ad altri canali, vogliono conoscerti meglio, magari acquistare da te. Il blog come canale ad oggi imprescindibile per costruire una relazione con i tuoi target, offrire contenuti di valore, rendere dinamico il tuo sito web e la tua presenza in Rete.
E tante altre azioni e strumenti come la SEA (Search Engine Advertising) o le Digital PR di cui vanno capite le potenzialita per la tua impresa, perche non tutte le aziende hanno gli stessi bisogni, budget e obiettivi, ne le stesse performance sui vai canali. Veronica GentiliDocente e consulente di Web Marketing e Social Media Marketing , autrice del libro "Strategie e tattiche di Facebook Marketing per aziende e professionisti".
Riceverai comodamente i miei articoli via e-mail e la mia ultima Mini-Guida ai Social Network! One of the biggest mistakes business owners make is trying to market their product or service to a large general market instead of focusing on a small niche market.
To be successful in today’s hyper-competitive, over-advertised marketplace, you absolutely must focus your business and marketing on serving a specialised and preferably small niche market.
On the other hand, if you decide to market your fancy parrot cages to everybody in the Britian who owns a bird, you are marketing to a fairly large general market and the money you spend on marketing will be wasted because nearly all of the people who will see your marketing will NOT have a need or interest in buying an expensive parrot cage.
My advice for how to market this new ergonomic chair product is to market it to a very specialised niche market and there are several to choose from. According to competitive advantage theory there are three main types of business strategies they are: cost leadership, differentiation and focus strategies.


Marketing niche strategy based on customer needs and wants are the most sustainable – this usually arises when the mass-market product does not produce the item required. Marketing niche strategy can also be created if there are social and cultural differences within a single community that may require that changes may be required to be made to a product or service. Marketing niche strategy is also created through exclusive rights – such as brands, trademarks, patents etc For example under the main brand a niche brand can be created to serve special customer needs e.g. Marketing niche strategy is also achieved through adopting particular delivery channels.
Monitor market continuously to ensure that ‘niche’ characteristics and market continue to be feasible. If you need help marketing your product or service, contact us on +44 (0)20 7060 1415 or go to our contact us page. As a marketing advisor, getting clients to focus on a niche market is the most difficult part of the job. A niche market is group of consumers or businesses that all have a very specific need or want.
Yes, that sound you just heard is the sound of your money being flushed down the toilet because you ignored niche marketing. The key is finding the market that most needs this product as well as can afford this product.
Of these three main types of strategy what concerns small business most is the focus strategy. It is most advisable to the small business owner to concentrate on a differentiation focus strategy, since a cost focus strategy might be difficult to maintain without achieving very large volume of production. If you ignore this advice and try to market to a large general market before first becoming successful in at least one small niche market, I can guarantee you that you will soon go broke and be out of business.


One niche market to consider would be to market the chair to assisted living centers for the elderly.
On what type of differentiation focus can the small business achieve marketing niche strategy?
However, if you do decide to focus on serving a small niche market, you greatly increase your odds for business success with much less risk.
Your niche market consists of people who own parrots, and particularly people who own parrots and earn an income large enough that they can afford to buy your fancy parrot cages. Now, what most inventors would do when they come to me to market their product is they would say, “Everybody will want my ergonomic chair. Another niche market is Chiropractors who could sell this chair directly to their patients who suffer from lower back pain.
So, my client wants me to launch a national marketing campaign for a brand new product nobody has ever heard of and I am supposed to do this with a few thousand dollars. The key is to determine who has the most desperate need for your product or service and then focus your marketing on that niche market. Find the people who stay up at night worrying about the problem your product or service solves and you have just found your niche market.



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