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07.11.2013
When Grey4 Creative is tasked with developing a marketing strategy for a company, all our expertise are quickly organised into an engine that churns out customised communication strategies, brand strategies, online strategies and targeted campaigns to attract more customers, manage perceptions, build brand awareness and positively affect bottom-lines. The focus of a Grey4 Creative marketing strategy is to communicate that our clients’ products and services meet customer needs and so as to foster and develop long-term and profitable relationships with those customers.
We then craft a marketing strategy that makes the most of your strengths and matches them to the needs of the customers you want to target.
When formulating a marketing strategy, we take account how your business’ strengths and weaknesses will affect your marketing.
We put the marketing strategy into effect with a marketing plan that sets out the aims, actions, dates, costs, resources and effective selling programmes. The above graphic shows an approach to building or modifying a company’s digital marketing program. Marketing Foundation: This is the area that is critical to the entire program and involves understanding your target market as well as the creation of published Buyer Personas describing the psychographics and demographics of the people coming to your website.
As a full service digital media agency, we focus our attention on four major areas: Website Design and Development, Online Marketing, Social Media Marketing and Strategy. Faced with the challenge of promoting the Chamber and its events, this committee meets monthly to provide input and assist with marketing tasks. I am the ChamberWe love working with the Chamber because their programs go hand-in-hand with our goals. Profile market segments involve market share potential, lifetime customer value, revenue potential and profitability potential.


Defining the business objectives for shorter and longer term is necessary for a successful business.
Meetings should be held for reviewing information and make a strategy for touching market and deploying tactics. After these four steps are completed, it is time to assemble a full-fledged marketing plan.
Anderson will give you better marketing performance and a superior ROI—today and tomorrow—with our scientific insights into customer behavior and your marketplace, our keen instincts, plus our disciplined, battle-tested thought process. Scott calls the shots at our Agency Services unit, and has been the prime mover behind literally hundreds of programs serving some of the world’s leading brands. Our marketing strategies are therefore flexible and we are able to respond to shifts in brand image and demand. Identifying these groups and their needs through market research, and then addressing them more successfully than your competitors, is the focus of our marketing strategy. We always look to making the most of your budget by carefully choosing the activities with the best returns by avoiding spreading your budget too thinly. This means we actually begin the creation of your marketing strategy document with an honest and rigorous SWOT analysis, looking at your strengths, weaknesses, opportunities and threats. Grey4 will strategise  on how you can sell more to your existing customers or look at ways of improving the retention of key customers.
This area also involves the identification of critical e-marketing objectives, goals, key performance indicators, and key performance indicator targets.


We help our clients build and develop their the content that is their business using digital tools.
All marketing methods, both traditional and online media are addressed to further the mission of the Chamber, increase visibility of membership benefits, and host and promote all Chamber events.
He’s known for pioneering the vertically integrated business model for a direct marketing agency, and refining media integration techniques long before it was the norm. In order for you to see this page as it is meant to appear, we ask that you please re-enable your Javascript!
We also cater for the emergence of new products and services by our client or our clients competitors and always seek to grow clients markets by world-class Integrated Marketing Solutions.
If need be, the marketing strategy (which would be flexible) is amended for maximum performance.
One thing we do is to conduct some market research on your existing customers at this point, as it will help us to build a more honest picture of your reputation in the marketplace. The more fleshed out these areas are, the easier it will be to develop everything else below. He’s helped create some of the industry’s most intelligent databases and closed-loop ROI reporting systems, too.



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