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The Student and Professor Registration for the 2013 Google Online Marketing Challenge (GOMC 2013) is now open.
Now in its 6th year, the Google Online Marketing Challenge is a yearly global online marketing competition for students from higher education institutions around the world.
The global winners and their professor win a seven-day trip to San Francisco, including one day at Google Headquarters in Mountain View, California, to meet Googlers from the AdWords, University Programs and Marketing teams.
Digital devices for all global and regional winners across all categories including their mentoring professors.
In order for student teams to participate in the competition, they first need to have a professor register.
There is no limit on the number of professors that can register from the same university, nor any absolute limit on the number of teams per professor.
Please make sure to check your email ‘spam’ folder, as some email software may flag Online Marketing Challenge emails as spam.
Active blogging is a basic building block of any successful inbound marketing strategy - its hub, if you will. Also, the more you blog, the more inbound links you get back to your site, which Google also loves. Once you have all these new visitors to your blog and website, you have the opportunity to get their information into your marketing database. Now you can push more content out to them overtime as you nurture them along the path to making an application. As you can see, having a school blog gives you more opportunities and control over how and when to interact with prospective students and parents who've already shown interest in your school. As you're making your list of all your school's existing content you want to use to spark blog post ideas, it probably occurred to you that you can use some of this existing content itself. In addition to the content sources listed in the previous section, also look at any newsletter or publication put out by a student group, program, even your alumni and development newsletters. When you convert existing content into a blog post, make sure to edit it so it works in a blog setting.
Repurposing existing content is a great tactic for finding meaningful, cost effective content for your blog.
Many of your student leaders would love having a platform on your blog, from formal student ambassadors to group leaders.
Outline how you'll use your social media profiles to promote your blog, and get others to share links to your blog via their own social profiles. Managing your blog will be much easier when you don't have reinvent the distribution plan for each post. Every year, the cost of attending college full-time increases significantly, and there are no signs of these cost increases slowing down anytime in the near future. As more and more people have decided to go to college over the last several years, there is a higher demand than ever in companies for people to have a Master’s degree or higher in order to obtain employment. If you’re getting close to graduating with your marketing degree, you’re probably starting to search for jobs, either tentatively or seriously.
Whether you’re about to complete your marketing degree or are just taking a look in order to decide whether or not this field of study is the right choice for you, following a marketing career path is essential to ensure your future success.
Thanks to the recent recession that the worldwide economy has endured the last few years, entry-level marketing jobs have become harder and harder to find and even more difficult to obtain. This is part 2 of a series aimed at helping online English teachers recruit more online students. In part 1 of this series, we discussed actually getting away from the computer and trying to recruit new students by handing out flyers. Online marketing is an extremely broad term that could mean anything from SEO to social media and is far too diverse for us to cover in one post.  So, for our purposes, lets just say it means putting yourself out there online where potential students can find you.
Yes, I know everyone reading this already knows about YouTube and some are even rolling their eyes at the very mention of it. 2)  A Catchy Title:  Using your niche as a base, you are going to create an eye catching title to entice users to view your video. The great thing about YouTube videos is that you don’t need any editing skills to publish them (though they can help).

While less widely known that YouTube, both message boards and forums allow you to reach and interact with a very specific audience. There really are too many forums and message boards to name and we suggest using Google to find the ones best for you.
One final note – online marketing can get a bad rap as coming off as spammy or manipulative. This article is contributed by Samantha Gray Although college students don’t have a lot of disposable income, they still love to shop. This entry was posted in business, internet, marketing and tagged colllege student, millennial, online, shopping by guest contributor.
Any unauthorized reproduction or distribution of the contents of this website may result in legal proceedings.
Student teams develop and run a successful online advertising campaign through Google AdWords for a real business or non-profit organization, using US$250 budget provided by Google.
Last year’s challenge featured over 10,000 students representing over 80 countries, and this year’s challenge is expected to boast even more. Professors must register for the 2013 Challenge regardless of whether they participated in prior years or pre-registered for GOMC 2013.
Each professor can register up to 10 teams by default, and can request a cap increase by contacting the GOMC team. Professors MUST have registered before students can register their student teams on the dashboard, as you will need the professor’s email address. This link is also how you will access the student dashboard moving forward after registration. For schools and admissions offices struggling for resources, launching and maintaining a blog may seem like a daunting undertaking. It sees inbound links as a sign of trust and authority for your content, so it bumps up your place in search results because it wants to serve up the most relevant, reliable content. And the more they visit your blog, the more effectively you can personalize the content you send them. It also provides a bigger platform to tell the school's stories, instead of relying entirely on others to frame your stories for you. Use that information to keep your blog content focused on topics they'll read, share, and react to. Your existing content can be converted, with just a little tweaking, directly into blog posts. Are any faculty or staff writing thought leadership pieces a€“ see if you can reprint them on your school's blog.
But you do want original work on the blog as well, in addition to people on your marketing team who can write. Student voices are especially influential with prospective students, who want to know what life is really like at your school. Ask them to write about their transition from student to the next phase of their life, whether its finding a job or getting another degree.
Regular posting of high quality content based on relevant keywords will build some SEO juice for your site. Include links to blog posts in your newsletters and emails in other campaigns, where they add value.
If you want your school to be part of that journey, a school blog is the best way to attract them early on in the process. You are using an outdated browser, we recommend you upgrade your browser for a better and safer experience. This has led many college students to start frantically searching for part-time or full-time employment at campuses all over the nation. There a lot of suitable positions out there, however, that many people simply don’t realize they qualify for, and you might not, either. Sometimes, you may want to either find additional work to supplement your income or, if you have difficulties obtaining a permanent position, you may want to look into freelance marketing jobs as a career choice. Items most purchased by twenty-something’s include food, clothing and shoes, textbooks, electronics and entertainment products.

All views and opinions expressed are those of the author(s) only and are not representative of any company listed. In order for you to see this page as it is meant to appear, we ask that you please re-enable your Javascript! Winning teams are selected by a panel of academics and Google, based on the success of their campaign.
If your personas need some sprucing, go back and ask with some current and prospective students what information would be most valuable to them.
There are curricula, admissions FAQs, program brochures, career office reports, and campus organization descriptions.
If you can't reprint them, you can craft your own post sharing the piece and linking to it. Faculty and department staff also have stories to tell about what's going on in their domains.
It means outline the different avenues for distribution and promotion and clarify which routes work for different types of blog posts.
All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. When you click below to register, if you are not already logged in, you will first be taken to a page to create a new account.
HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts. The blog visitor shares her email and other information with you in order to get this content.
You'll rework that content into a post about the different areas of theoretical and practical knowledge the program provides, and why each is important a€“ with a call-to-action linking to the full curriculum.
Find a couple key people in each department who have an interesting voice to write posts occasionally. This age group has grown up with the idea of online shopping since the option made its debut in the 90’s, so this is a feature that most of them expect from reputable retail providers. Not only does this consumer group expect their favorite retailers to provide an online shopping platform, but they also expect it to be designed and organized in a particular way.
They are also not naive when it comes to credit card and personal information security features. There are a few key things twenty-something’s look at before they decide to make purchases on the Internet. These photographs should provide the option to zoom in and view the product from all angles.
The ability to quickly search for a particular product or brand through a search bar at the top of your site’s page. Visible proof of your company’s commitment to safeguard your customer’s private information; this includes everything from contact information to credit card information. Multiple shipping options; from a cheaper ground shipping option to a more expensive express shipping option. The ability to earn free ground shipping by spending a certain amount (usually $50 to $100).
If businesses want to make lifetime customers out of current college students, they will need to realize the importance of online shopping. After all, this generation has been using computers and the Internet for everything (reading books, listening to music, attending school, communicating with friends and family) for nearly their entire lives.
The online experience is an integral part of this generation’s daily life, and retailers must meet this demand. Author Bio: Samantha Gray was born and raised in Houston, Texas, where she is now a freelance writer.

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