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While most consumer packaged goods (CPG) companies have been hesitant to embrace mobile marketing, that’s finally changing.
Mobile applications are one of the most popular ways that large companies are getting involved in mobile marketing due to the explosive growth of mobile smartphone usage.
Advertisers are also getting more creative with their use of rich media ads to target specific audiences. Fortunately, mobile marketing continues to prove its worth and drive more and more companies toward this powerful channel. MDG Advertising, a full-service Florida marketing agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. This entry was posted on Thursday, September 27th, 2012 at 8:58 am and is filed under Consumer Packaged Goods (CPG), General, Mobile Marketing. Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news. To that end, the company has secured a host of partnerships with businesses expert in the native advertising arena, including TripleLift, Sharethrough, AdsNative, and Distroscale.
The freshly-forged partnerships are designed to boost the success of PulsePoint’s new Programmatic Direct solution, developed for advertisers who want to deliver full-funnel brand experiences across native, social, and display inventory at scale. Among the key benefits touted for clients are: the ability to buy viewable impressions on a vCPM basis, high-impact ad units and exclusive deal packages customized by unique audience interest, content verticals, creative formats, ad placements, and viewability requirements. The surveys you submitted also provided a clear view into where advertisers send their ad click, or tap.
Facebook is the world’s largest social network, with over 1.39 billion monthly active users. Google's innovative search technologies connect millions of people around the world with information every day.
InMobi enables the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising. As the mobile industry’s leading app-tech company, Tapjoy’s mission is to maximize value for app developers through ad-based monetization and industry leading analytic solutions. Epic Worldwide helps companies win more sales and market share by effectively utilizing their valuable truck media assets. Our mission is to provide the worlda€™s best fleet media solution to help our clients significantly increase their sales and market share globally. In 1997, Shelley Smith and Marvin Smith were asked by a Fortune 100 Company to advise them on their truck advertising program. Realizing a huge void in the marketplace for truckside advertising and that no acceptable system existed to place changeable truck graphics on the sides of trailers, they founded Epic Worldwide with Shelley assuming the duties as President and Marvin as CEO.
After a few months of extensive research, they came up with a detailed list of criteria for the system. Companies could now fully utilize their own trucks for mobile billboard advertising or use the space on other fleets of trucks to reach target audience accross the country.
Utilizing the KWIK ZIP Changeable Graphic System, Epic Worldwide has marked the fleets of dozens of Fortune 500 Companies, including Dunkin Donuts, Disney, Mercedes-Benz, Bridgestone, Subway, Dean Foods, Walgreens and Honda. Prior to co-founding EPIC, Marvin founded and operated his own real estate development company and for 20 years developed properties in Southern California.


Marvina€™s company inhabited a unique market niche with a specific focus on High and Ultra-High net worth individuals.
Shelley Smith co-founded Epic Worldwide in 1997 with her partner and eventual husband, Marvin Smith.
Her area of expertise, indeed her passion, is helping EPICa€™s clients fully utilize their valuable Fleet Media space to its fullest potential and thereby adding significant revenue and value to each clienta€™s bottom line. Before co-founding EPIC, Shelley had significant involvement in the retail food industry as a marketing consultant, assisting clients in obtaining desired product placement. The change to mobile advertising requires a delicate balance between revenue and the user experience a€” if you want to make a profit, that is.
In fact, 39 of the top 50 digital news sites get more mobile traffic than desktop traffic, according to the Pew Research Centera€™s State of the News Media 2015 report.
This consumption trend has a huge impact on the sales strategy for nearly every news media organisation.
But some pieces are less obvious, and that has a lot of folks in the news media business scared. It doesna€™t have to, though, provided news media organisations are willing to tackle a balancing act between revenue and user experience.
The quick-fix solution here is to drive more traffic, but that would require the publisher to drive four times as many pageviews to get back to the desktop ad revenue. Rather than think of mobile as the desktop Web with less page real estate, media organisations need to think of what they can sell that fits the mobile environment. More and more of these brands are getting increasingly involved in mobile applications, QR codes, and rich media ads in their ongoing efforts to develop direct relationships with consumers. Global brands such as Kellogg and Johnson & Johnson are rapidly realizing the value of mobile apps based on the high levels of consumer engagement and outstanding relationship-building opportunities they provide. Many early adopters began by simply placing these scan-able codes on their products as a way to connect with consumers in-store and provide them with additional information and coupons. Today’s mobile marketing offers outstanding targeting options, as well as a variety of technologically advanced features designed to maximize consumer engagement.
Our core capabilities include branding, logo design, creative, digital marketing, print advertising, direct mail marketing, media planning and buying, TV and radio, Web design and development, email marketing, mobile marketing, social media marketing, and SEO.
Finally, in January 2014, after multiple revisions and thousands of responses from hundreds of VentureBeat readers, the final report is ready. Many who use SponsorPay are funneling clicks into an app store — more than on any other platform. By developing the KWIK ZIP Changeable Graphic System, EPIC has revolutionized truck advertising. The company wanted to use their fleet for advertising not only their own products, but also their current vendor products.
His company was involved in all essential areas of the real estate development process and included, land acquisition, entitlements, parcel maps and subdivisions, earthwork, civil and structural engineering, architectural, interior and landscape design, construction and the marketing of completed projects. His development projects and homes were built exclusively in Beverly Hills, Bel Air, Brentwood, Pacific Palisades, and the Mulholland Corridor. In addition to sourcing products globally, her firm was involved in all areas of product development, packaging, design, sales support and after placement marketing. From a very young age she exhibited the core spirit of entrepreneurship, starting her own business at age 7.


If you dona€™t know that already, you must have been living under a rock for the last decade, because nowhere is this more evident than in the news media business. There are some crystal clear takeaways, like the fact that every content-focused organisation now needs a mobile platform.
Many organisations are just getting caught up with online ad sales, and now suddenly have to pivot and figure out if mobile will dilute their revenue. There are lots of mobile ad units that can be packaged and sold, including premium positions, interstitials, and standard banners. For example, a desktop page with four ad units with an average yield of US$5 per thousand ads served comes to US$20 for every 1,000 pageviews. If publishers have one unit per page and charge the same CPM as desktop, their RPM is down 75%, at US$5 compared to US$20. But if publishers introduce a new ad unit a€” like an interstitial ad that comes between every three pages on the site and appears full-screen on the usera€™s device a€” then theya€™re leveraging the nature of mobile to give advertisers the consumer engagement they want.
But rather than worry about increasing raw numbers, publishers need to think about generating the content to grow the traffic and then maintaining their RPM for mobile pageviews. Ita€™s up to the news media to decide how they speed up their ad sales plans to take advantage of it. In addition, some of the early adopters of mobile marketing have been reaping the rewards and returns of mobile and are investing more of their resources in the powerful channel. As a result, many brands are becoming extremely innovative with their mobile app development and creating virtual experiences that drive consumer interaction and build brand preference. Now, corporations like Procter & Gamble are increasingly creative and placing these codes on bus shelters to allow busy people to instantly purchase products from their affiliated brands while out and about.
While companies like P&G are allotting more than $10 million annually to mobile marketing, others are holding back from making such large investments until mobile’s metrics improve enough to demonstrate its value. Almost all Facebook advertisers, conversely, are funneling visitors to a landing page, as are almost all Tapjoy advertisers. Truck graphics are easily replaced and companies can change their mobile advertising campaigns in less than 30 minutes.
She was directly responsible for the creation of over 75 successful private label products. Shelley received a BS in Marketing and Management from Minot State University in North Dakota. This is a simple example of making this work, but it will require some give-and-take to reach the balance you are looking for. Ita€™s up to publishers to test what works on the site and what kind of value it delivers to the advertiser.
This demonstrates the enormous untapped potential of QR codes that brands are only beginning to explore. After moving to Los Angeles, she later received an MBA from Pepperdine University in Malibu, California.



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