Mobile app marketing 2016,software to convert photos to video,best online video companies,share a video from google drive - Review

08.03.2016
To better guide your mobile marketing decision-making, we’ve identified six alternative metrics that speak to the current state of the mobile app industry. Over the course of the next six weeks, we’ll feature a new metric each week and shed some light on its use cases, the limitations of the traditional app marketing metric off of which it builds, and the reasons we believe it should make its way into every app marketer’s toolbox this year. The first in this six-part series deals with a metric that we talk about a lot on the Being Apptentive blog.
We’re talking, of course, about app uninstalls, and the improvement this metric makes on its more frequently cited reverse, the install. Traditionally, installs (or downloads or registrations) has stood out as the chief KPI of any mobile app marketing campaign. In 2016, we say farewell to installs and welcome in a more powerful metric: app uninstalls. Your competitor has more active and loyal customers, even though your app has seen more installs. More customers are leaving your app than installing it, making overall customer growth negative even though install growth is positive. Add customer churn to the mix and that app install analysis goes from simple to deceptively simple. In other words, app installs alone don’t provide enough information to make any meaningful analyses. A better metric for indicating an app’s overall sustainability is the antithesis of an install, the uninstall.
A note on language: In this installment, we’ve used app uninstalls synonymously with churned customers.
To demonstrate the difference between using installs and uninstalls to assess an app’s health, consider the following scenario, taken from our previously published research on the data behind customer acquisition and retention for mobile games. For example’s sake, assuming you’ve orchestrated an acquisition campaign, either organic or paid, capable of bringing in 100 new players a week for one month. If your acquisition campaign was a paid one, this new uninstall-based ROI measurement carries an even stronger burden: As only one in four players will continue to use your game at the end of the month, your cost per install is essentially 4x greater if you only intend to measure loyal or profitable installs. With app uninstalls and each of our proposed metrics for app measurement in 2016, it’s important to recognize that app marketing metrics are most effective when used in combination with other metrics.
And with that, we wrap up our first installment of our six-part series on the new app marketing metrics. We wish you all the best as you update your performance measurement for 2016, and we’ll see you next week as we shed some light on the Voice of the Customer and how to move beyond the vocal minorities to capture representative and actionable customer insights. Apptentive's resident wordsmith, Alex can frequently be found cranking away at eBooks or scrawling down ideas late into the night from a local coffee shop.
The 2014 Effective Mobile Marketing Awards Ceremony takes place just over a month from now on 27 November in London. Asda’s mobile team undertook a great deal of research in early 2014 to understand what families wanted from their weekly shopping experience and how Asda could best make life easier. The resulting feature enables users to browse and search hundreds of recipes tested by Asda, and add ingredients directly to online baskets or shopping lists.
The Beyond The Rack app aimed to revitalise its mobile business, which was significantly under-performing compared to its desktop site, with 42 per cent of customers bouncing from the site and conversion rates less than a third that of the desktop site. Plastic Mobile’s plan for the app focused on making shopping a social event, with sharable content enabling users to recommend and pin favourite merchandise. The Readymade #WaterwayDays app was created in the hope of attracting families to visit the UK’s canals and rivers, providing them with fun and practical information about the fantastic waterside destinations that were right on their doorsteps.
Working in partnership with app develop Attido, the app enables parents to search their local area for places to visit, and contains information needed to plan a day out, such as car parking facilities, nearby attractions and places to eat. Following the success of its iOS app last year, Mothercare hoped to see a similar outcome from an Android offering. As with the iPhone version, the app is more than just an mCommerce portal, offering a pregnancy week-by-week guide, lists of essentials in preparation for both birth and infant care, a baby name list and even contraction counter.
With 60 per cent of young people having been asked for a sexual image or video, the NSPCC and ChildLine Zipit! The app taps into popular meme culture to enable teenagers to put the brakes on uncomfortable conversations, while also ensuring they had easy access to ChildLine’s services. IsCep is Turkey’s first and most comprehensive mobile banking app, supporting iOS, Android and Windows Phone and with both retail and corporate banking users. With the Greggs Rewards app, Greggs digital team aimed to create a loyalty and rewards app that would deliver an enhanced customer experience. With over 25,000 downloads and an average load value of ?11 placed into the digital wallet, the app has provided consumers with a quick, convenient way to pay and has incentivised repeat purchases, contributing to strong mid-year sales for Greggs. The Tesco Discover AR app and publishing platform aims to deliver an enriched experience to consumers while providing higher levels of engagement with the brand. The app has gathered a growing and active user base of around 200,000 users in under a year, and has averaged 16 interactions per user, with campaign dwell time averaging at three minutes.
2014 marked the first time phones were allowed on the course during the Open Championship, transforming the app into an invaluable companion for attendees, providing vital information and exclusive content through beacons. During the tournament, the app was the #2 free app in the UK and US iTunes Stores, with over 3,000 users at the tournament, and 300,000 users following from elsewhere, who averaged 35 page views each day, and provided glowing feedback.
The new Subway Subcard app delivers an enhanced way to engage with the restaurant’s loyalty program to customers across Europe, enabling consumers to collect and redeem points, checking balances and available rewards, find nearby stores and provide feedback to the company. This version of the app has seen 1.2m downloads, and significant increases in repeat usage, with app users visiting Subway branches three times more frequently than physical loyalty card-using customers. At Mobile Marketing we're proud to help tech companies showcase their cutting-edge solutions, whether it's on our website, in our magazine or at our Mobile Marketing Summits. Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. To help you keep up-to-date with the rise in consumer and company adoption of mobile and its impact on mobile marketing, I will keep this post updated throughout 2016 as the new stats come through to support ourA 120 page Expert members Ebook explaining how to create a A mobile marketing strategy. Our Mobile Marketing Strategy Briefing explains the key issues to plan for in mobile marketing. The latest data shows that we are now well past the tipping point mentioned at the top of this post. The implications are clear - if you're not able to reach your audience through mobile search or display, or you're not providing a satisfactory mobile experience you will miss out compared to competitors who are. The trend in mobile device usage ('vertical screens') compared to all screen use again shows that we're well past the tipping point. We've created a new summary showing the global popularity of using different digital devicesA using data from Global Web Index to include in for our State of Digital Marketing 2015 infographic.
It clearly shows the popularity of smartphone ownership and emerging mobile devices like Smartwatches.


Insight from comScore published in their February 2014 market review shows the picture that marketers need to build up.
However, we need to be careful with interpreting data on hours spent,A since we spend most of our time on smartphones checking email and using social media. So with so many site visits still on desktop, it's important when designing using a responsive web designA that the desktop experience isn't degraded and this has led to many larger businesses using an adaptive web design where layout and content are tailored for desktop, tablet and smartphone screen dimensions. We have a separate compilation of Ecommerce conversion stats if you're creating a business case for mobile optimised sites as explained in our mobile marketing strategy guide, this data is also valuable since it shows the variation in conversion rate by mobile type. The data clearly shows that Smartphone add-to-cart and conversion rates are much lower than for desktop - important if you're making the business case for a mobile responsive site. This source is useful since it's a regular survey showing the growth in use of mobile site visitors. Consumer preference for mobile apps vs mobile sites should also be thought through as part of mobile strategy.
We reported comScore data in May 2012 that showed that on smartphonesA 82% of mobile media time is via apps. This 90% figure is a key insight as companies decide whether to develop mobile apps or restrict themselves to mobile optimised sites.
This research sourced from a 2015 study by eMarketerA into mobile ad budgets shows a different view. This update to this post features some of the latest updates on mobile statistics from 2014 and highlight some of the best sources to make the business case for investment in mobile marketing in your presentations and business cases to colleagues or clients.
In addition to downloads for each country, you can also create your own charts focusing on KPIs of interest. Comscore is one of theA key worldwide sources useful for marketers to help us find out about the changes in use of mobile media by consumers. The report shows much lower levels of adoption in other European countries though - not even a fifth in most. The report also has useful summary of dayparts of different device behaviour, similar to others published. We hope this compilation of statistics about mobile usage and effectiveness continues to be useful - please share if it is and we'll continue to update it in 2015. If you want a single source of the latest stats across the whole of digital marketing, for Expert members, we compile a regularly updated set of usage statistics to use in presentationsA - it's updated each quarter so all the latest stats are categorised in a single place for including in presentations. Our "one-stop" download includes the latest stats to include in presentations to make the case for digital investment. I need the exact answer for Future of Mobile applications when their usability is concerned.
As per the market scenario, most of the companies realize that in order to survive in this cutthroat competition and capture market they have gone for something through which they interact with their consumers and make them brand loyal. Thus the best option is to make an app or make a website which is mobile friendly, therefore it is useful for both the sellers and the buyers or the consumers. E-commerce should learn the data and see how their mobile marketing campaign can be improved.
Mondo is still currently seeking a full banking license from UK authorities, but is still able to offer a pre-paid MasterCard credit card that links to the company’s app, which tracks your spending in real-time. The app enables users to view their transactions by category or even location, and they can get a graphical timeline of their overall expenditure to help them track their spending habits and improve their financial planning. The alpha test by Mondo saw 3,000 people make transactions all over the world, totally over ?1.5m in spend, and the company is looking to expand the scale of their test with the new public beta, as well as enabling a wider range of the public to take part.
The app has built up a waiting list over 52,000 people long, and will begin the beta this week by sending out cards to the first 1,000 signups, with many thousands more planned for distribution over the course of the next few months. From Google introducing its new Mobile App Indexing API, to Apple’s Search APIs, to ‘Mobilegeddon,’ there’s a lot to keep up with in the ever-changing world of mobile app marketing. By and large, the typical mobile marketing reporting dashboard looks the same as it did years ago: Revenue is king, downloads are queen, and app store optimization is a one-and-done game of keywords. From what we’ve seen over the past 12 months, we’ve realized that some traditional mobile metrics have become watered down to all but insignificance. It’s a metric capable of producing tremendous insights; yet, by and large, it’s a metric that continues to be underrated and underutilized. Yet, with everything we now know about an app’s retention, usage, and monetization, installs are no longer the be-all, end-all that they were in the early days of the App Store. The figure tells you how many people have discovered your app and proceeded to download and subsequently install it. Alternatively, you’re paying more to acquire customers in the form of paid advertising than you’re collecting, thereby generating a negative return on your growing installs. They tell you how many of your mobile customers discontinue using your app each week and whether this trend is growing or diminishing. In reality, most churned customers will discontinue using your app without taking the time to uninstall it. True, you have 400 new installs; but few of those new players will continue to play your game 24 hours after the install, let alone at the end of the four-week period.
In future installments of our New App Marketing Metrics series, we’ll see more on how this factors into our measurement of your return on investment.
Used alone, uninstalls can’t provide all of the information we need to address the assumptions in install measurement. Stay tuned as we highlight a new metric each week for the next five weeks, or get a running start on your competition by reading up on all six metrics today in our brand new eBook The New App Marketing Metrics. He's an avid traveler, coffee connoisseur, and tech enthusiast, and he shares his thoughts on each over Twitter. Every day between now and then, we’ll be previewing the finalists in each of the 26 categories. The results pointed towards integrating Asda’s fledgling recipes website with its existing eCommerce app.
The feature has seen fantastic adoption by customers, and received excellent feedback from users. It also incorporated a digital wallet into the mobile app, allowing users to store multiple shipping addresses and payment options while allowing for 3-tap checkout. The app saw an uplift in both awareness of the Canal & River Trust, and a 233 per cent increase, year-on-year, in visits to canals during August. The app also added additional currency options, and integrated TripAdvisor reviews into hotel information. Rather than simply porting over the iPhone version, the company made sure to create an app with Android principles at the forefront. The app has seen over 70,000 downloads to date, with strong engagement and conversion stats and an average four-star rating on the Google Play Store.


The app has had over 50,000 downloads, been mentioned on Newsnight and in the House of Lords, and has resulted in a 150 per cent year-on-year increase in contacts to ChildLine from teenagers with questions and problems related to sexting. In addition to supporting a wide variety of transactions including money transfers, foreign currency purchase and loan applications, the app includes innovative features such as cash withdrawal via QR code.
Enabling customers to access rewards and offering a digital wallet service, it also functions as a management tool, providing the company with valuable insight that informs business-wide decisions and campaigns. The platform enables brands to promote their products to Tesco consumers through enhanced packaging, printed material and in store gamification. Tesco Magazine is now the UK’s biggest circulation magazine to include AR content in every issue. For golf fans watching at home, the app includes a timeline of events, interactive course guides, live streaming video and scoreboards. Her deck is nearly 200 slides, so we have selected the statistics which best summarise the importance of mobile devices today. Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).
This panel data shows that the majority of consumers are "multiscreening", accessing retail sites on mobile or desktop, so consistent experiences across device need to be deployed. As Rob Thurner explained in his post on KPIs to review mcommerce effectiveness, it's important to keep track of the split between users of mobile and desktop devices visiting your site(s). This data from Nielsen on mobile media time shows the consumer preference for mobile apps which account for 89% of media time in mobile as might be expected from the use of the most popular social network, email and news apps. A Today, the latest data from Yahoo's Flurry analytics shows that 90 percent of consumer's mobile time is spent in apps. A You do have to be careful about interpreting this since, as the chart below shows, Facebook, messaging, games and utility apps will naturally have the greatest time spent and browser use is still significant by volume if not proportion.
In 2015 mobile ad spending accounts for 49% of digital ad spending, which is only slightly behind the trends of how people are using their devices. It may be useful for pushing back against over-enthusiastic colleagues or understanding consumer barriers.
This graph shows the pattern across Europe - follow the link above for US and other country breakdowns.
So extrapolating UK behaviour to other countries would seem to be a mistake with the mobile figure still key. Audience growth rate is 80% + on mobile in these UK sites, but lower on grocer sites for obvious reasons. Ofcom Internet usage report.A Ofcoma€™s Eighth International Communications Market Report was published in December 2014, this examines take-up, availability, price and use of broadband, landlines, mobiles, TV, radio and post across 17 major countries. May be this can be the other aspect through which many eCommerce companies are switching towards mobile app development. By knowing what they are targeting and how mobile marketing works, they can allocate their marketing budget better and also reach more potential audience. Mobile marketing is becoming a vital component of a well-rounded digital marketing strategy. The service has just launched its public beta, following a hugely successful alpha preview and having used crowd-funding to raise ?1m in 96 seconds.
There’s also a peer-to-peer payments option to transfer money within Mondo, with Touch ID security.
Worse yet, an over-reliance on these metrics may cost you missed opportunities and a sacrificed return on investment. Unlike acquisition metrics, which can be assumptive or downright faulty, retention metrics provide indisputable evidence into the long-term sustainability of your app. Instead of the promising 400 new customers measured above, you would measure 92 new customers by month’s end to account for the dwindling retention rate. Today, we’re shining the spotlight on the nominees for Most Effective Smartphone App. The new app has had over half a million downloads so far, and seen huge increases in sales, engagement and daily repeat usage. As a result, the company saw downloads more than double, and a wealth of positive customer feedback. It's now a question of using the statistics to understand how consumers behaveA when using different types of mobile devices and what their preferences are.
Although mobile is growing in importance, this data from Adobe's latest Digital IndexA shows that in all industries the majority of visits are still on desktop.
But this has implications for advertising on mobile to reach consumers using apps like Facebook and Gmail. These stats also show projections for future growth, which is important as it shows where the market is going. As might be expected search was the most common starting point, but it's lower than desktop showing the importance of branded apps and mobile sites.
A regular survey for different countries starting in 2011, this enabled you to prepare your own reports.A Now this has been replaced by Google's Consumer barometer which enables you to create similar reports. For example, less than a third of Australians have ever bought on a smartphone and you can see there are barriers of security and preference for desktop purchases.
The International Telecoms Union data reports mobile usage including mobile broadband subscriptions to show growth in use of mobile. This is a great source for showing the overall level of app usage across the four major mobile app platforms by country and drilling down into the popularity of individual apps for different sectors like retail, banking and travel.
As example, here's the picture of desktop vs mobile device in the UK showing that when you look at most important device,A desktop and laptop remain important. Here is another extensive and visually lush infographic about the growth of Internet, Social Media & Mobile Usage in the last decade.
However, when used in tandem with other metrics like ROI or LTV, which we’ll cover in-depth in future installments, we can address such questions with confidence. The Web Just Lives in It.A This is a key insight as companies decide whether to develop mobile apps or create mobile device specific apps.
It is clear that mobile is the future, and within 3 years it will come to dominate digital ad spending. This reported at country, continent and overall levels, so is the best overall source for mobile penetration worldwide. For example, the latestA mobile app growth figures from Flurry show growth of category use by more than 50% in many categories.



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