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Marketers spent nearly four times (293 per cent) as much on Facebook mobile app install ads in Q2 2015 compared to Q2 2014, according to a new study from Kenshoo, Mobile App Advertising Trends Q2 2015. The findings are based on a global dataset covering over $40m (?28m) in advertiser spend, and over 25m app installs, targeted across more than 100 countries worldwide, based on advertisers using Kenshoo’s Adquant platform that are mobile-only and have defined a mobile app install as a conversion.
While clickthrough rate (CTR) is down by 15 per cent year, the data shows that once a user has clicked on a Facebook mobile app install ad, 30 per cent of those clicks convert to an app install.
Looking at costs, the study reveals that the cost per click (CPC) for mobile app ads has increased 16 per cent year-on-year, while the cost per thousand impressions (CPM) has been flat, seeing just a 1 per cent decrease.
However the likelihood that a user will actually install an app after clicking an ad (click-to-install rate) is 36 per cent for gaming apps compared with 19 per cent for consumer apps, implying that the broad appeal of consumer apps gives way to higher intent for gaming.
Looking at the amount of spend that is targeted at specific countries, the US still accounts for the largest portion of targeted spend, and English-speaking countries make up the top four, with the UK, Canada and Australia, occupying second, third and fourth places respectively. At Mobile Marketing we're proud to help tech companies showcase their cutting-edge solutions, whether it's on our website, in our magazine or at our Mobile Marketing Summits. We had a laundry list a mile high and had hoped to launch a new addition to Teachers with Apps by Monday.
Oren Todoros, from apps, wrote, “One of the main misconceptions many entrepreneurs and developers have about succeeding in the online industry is thinking that it takes a hit app to make it big. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Mobithinking, a reputable mobile analyst firm has stated recently that the mobile ad market will be worth a huge $11.4 billion this year, and by 2016, double that, so there’s no denying that the mobile ad world is just as huge as the very successful advertising markets found online on a computer. It would take thousands of words to cover everything you would need to know about mobile advertising and the results you can get from it, however as a newcomer to mobile ads, there are most probably some questions that pop up a lot more often than others, and below you will find the answers. This is a question that you are never going to get a solid answer to, and although as the mobile market evolves, you may have a better understanding of what rates you could earn from your application, you are still never going to be certain about what kind of money could be gained from your application. The mobile market as it is now is fragmented, and it’s extremely difficult to set out a ‘best’ mobile advertising platform, however, there are a few categories to pick between, and some app platforms stand out in their own categories slightly.
The decision to pay for ad space on another application is a difficult one, and as a small business or startup, it may be unviable. There are a lot more details to dip into when considering mobile advertising, but these few pointers should help you get on your feet.

Growth of your mobile app isn’t only influenced by having a great product, but also by marketing and growing your user base.
In this article we’ll be discussing the basics of Mobile App Promotion on common platforms available today.
Facebook’s advertising platform allows you to serve ads for your application on mobile devices, which take users directly to the Google Play or Apple stores.
App Install Ads allow you to serve ads to users who have not already downloaded your application.
The great thing about this platform is being able to harness the power of user data and targeting for your marketing campaigns. Always be sure to set up your conversion tracking to measure installs, sign-ups, or other actions! Google Adwords now gives advertisers the ability to target keywords and serve mobile app search ads that point straight to the appropriate app store. One thing unique to app promotion search ads is that Adwords features the application’s logo in the search results, helping the ad stand out. The study also reveals that app installs coming from the ads increased by 346 per cent over the same period.
Just bring your mobile device and a friend and be ready to share your favorite apps – I was not going to miss this opportunity.
We, here at TWA, were in dire need of some help with maintenance issues, upgrades and some of the more labor intensive tasks involved in keeping our site current and our computers working like fine oiled machines. Before diving into the nitty gritty, we gave Noah an overview of what we’ve been doing for the last year. There’s certainly no lack of apps to riches stories floating around the web, but one important tip I share with most of the mobile entrepreneurs I meet is; Think about how you can improve the overall mobile app life-cycle. With Teachers With Apps, we have created a niche for ourselves as the go-to resource for educational app discovery. However, when starting up in the app market, looking at different advertisements to feature in your app, and also different ad platforms to advertise your own application on can have a huge variable in results depending on what platform you use and how you use it, so there’s a bit of knowledge that should be consumed before opening your app up for advertisement. However, if you start to make profit slowly from your application, you could try your luck in feeding it back into the app’s success by placing a few adverts up.

Just like a website, once you build it, you need to spread the word and grow your users and engagement. More and more customers are using these channels on mobile, allowing you to market your product more effectively than ever before. App Engagement Ads give you the ability to re-engage with current users, keeping you top of mind and allowing you to add extra value. Targeting options include age, location, interests, education level, career, and a number of other powerful demographic targeting options you can layer together. If the user already has the app installed, the ad will actually open the application on the user’s device.
The atmosphere was a cacophony of banter, all with one common thread – where did you find that one and who told you about this one and take a look at that one.
We described our tenacity and perseverance in building a reputable resource for finding great educational apps.
We field test apps with a cross-section of students before we even decide if we’re going to write a review.
There are dozens of names that could be mentioned here, but the most notable would be Adfonic or LeadBolt. Before doing this, you should ask those that have used your app, or ask a review site to have an honest look at your app so that you know how to improve enough to match up against your competitors. Before I knew it, I’d stumbled into an “App Discovery” scenario before I’d ever even heard the term.
This way you will be able to gain new downloads for your app, but also improve upon your daily user sessions because your customers have a better experience with your app than they do with its competitors. Toallow these files to properly run you need to download and installone of the Zend guard run-time libraries.
And we made a contact, with a very special someone, that we hope will be along for the ride, as we continue as pioneers of this app aggregation movement.

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