Mobile app marketing ppt,making videos in ipad,windows media player 12 free download for windows 8.1 - PDF 2016

30.11.2013
RITBAIR is a mobile development company that provides mobile development services to individuals, small firms, mid-size companies & large corporates.
Our mobile applications developers can make your idea turned into a great mobile application using different mobile application development platforms and mobile technologies. Kids Education is a free educational game designed to help your kid learn counting from 1 to 10, all major colors, main shapes and names of fruits. The Nike+ Running App tracks your runs and helps you reach your goals -- whether it’s running your first race, or setting a new personal record. A business partner recommended me the services of Logoinn and I opted for an android app development. The services of Logoinn are highly commendable with top-notch customer service; fine, personalized concept and interactive app to boost business presence. Please provide us your details and requirements and we will call you back within 24 hours to discuss your bespoke requirements. Obviously downloads are a key metric for any app provider, but the number means nothing without context. Apps present a unique opportunity for brands, and they should not be treated as an app version of the website.
When you start thinking about "stickiness," you realize how much app usage trumps app downloads, as usage suggests enjoyment, utility and value. In addition to specific goals, you should have a flow in mind that you hope users will complete — register, refer friends, share content, purchase an item, link to social networks, et cetera. Now, without further ado, here are some of the most important KPIs to pay attention to when assessing the success of your mobile app.
If people are using the app, they are getting value of it, whether it's helping them order food, kill time or find a more efficient route to work. Getting a sense of these engagement metrics will provide insights into how the app is used, letting you know where you should double-down and where you have weaknesses.
How you quantify "value" depends on your vertical — a news app may value ad impressions, a music app may value time spent listening to content, a retail app would value purchases, a game may track in-game currency.
It's great if your app is the hottest thing of the moment, but you won't be satisfied when the fleeting obsession ends.
Plus, app store rankings are becoming more sophisticated and focusing more on retention and engagement, so we'll start seeing fewer flash-in-the-pan apps on the charts.
Anyone can download an app, but it takes a special kind of app to compel people to use it with regularity. There's a difference between opening an app when you're in line at a store and spending an hour using the app on your commute home. It's great to have an engaged user base, but you probably created an app to drive revenue in some way. One way to acquire new users is to study how existing users found your app, whether through organic search, paid advertisements, in-app referrals or word of mouth.
Are people spending five minutes actually extracting value from your app, or are they trying to find the page they're looking for, tapping through pages in a frustrated state? There is simply no question that mobile apps have changed the face of commerce irreversibly over the past couple of years, with a huge rise in mobile app development companies who have altered the digital landscape meaning that now over 25% of all online retail is set to come from smartphones and tablets by 2017.
In fact, there are now over 500,000 apps available in the app market – a market which is estimated to be worth over $25 billion dollars by 2015.
Cells, smartphones and tablets are the medium of choice when it comes to catching up with the news, chatting with friends, watching your favourite TV show and shopping (as well as many more things).
As with all good marketing campaigns, you should have a solid strategy if you’re planning to optimize your site for mobile, or plan to launch an app anytime soon.
Your mobile app marketing campaign is no different to any other marketing campaign you carry out within your business. Feedback should be an integral part of your development strategy, whether it’s from potential customers or peers. Reviews will be vitally important to the success of your app so early feedback from your Beta testers is required.
Your mobile app strategy should make it very easy for users to get involved with your business, and help them make purchasing decisions.
Free apps tend to do best in the app stores, but ‘freemium apps’ are actually the highest earning of them all.
Social media should be a major part of your marketing plan, the key is to generate as much coverage as possible. AboutCreative Social was founded in 2004, by Daniele Fiandaca and Mark Chalmers, as a collective of the world’s most pioneering interactive creative directors & business owners, a collective who recognised that collaborating in this digital landscape is the way that we’ll advance the industry and enjoy our life work imbalance even more. Our aim from the outset has been to inspire the industry, promote the industry, educate the industry and have fun doing do so. Our mobile developers turn innovative ideas into intuitive mobile applications, be it any mobile applications development.
We bridge the gap between cutting edge mobile technology and expenditure on mobile apps creation without hampering the quality of idea or technology. Mobile apps augment the basic functions of mobile gadgets that have taken the technology space by storm in the recent times.


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There isn't a one-size-fits-all set of key performance indicators (KPIs), but what follows is a primer that will provide a few things to think about.
Each business should have specific goals for its app, and then base success on the metrics that are most relevant to those goals, says Ashley Twist, mobile innovation strategist at Engauge.
This information can help you allocate resources for strengthening the app to drive greater engagement and, thereafter, revenue. The point is that knowing the value of various consumers means you can compare users and identify key segments of successful users as well as cohorts that need improvement, says Cipolla. Strive for longevity, and pay attention to the app's retention rate, specifically the one-, seven- and 30-day retention rates. Just like pageviews versus time spent on the web, session length on an app can help mobile strategists "quantify the depth of a person's relationship with an app," says Pietrzak.
You might eke $100 out of your top 100 users for a cool $10,000, but if you have a user base of 15,000 people, that's not a very impressive sum.
As Internet wisdom tells us, "Ain't nobody got time for that." Time is of the essence, and it's your responsibility to make your app loading experience as efficient and frictionless as possible, says Peter Galvin, SVP of marketing at SOASTA. People are drawn to different kinds of apps for different reasons, and it's useful to know the best way to reach your target audience.
Before you dive into the analytics of your mobile app, be sure to determine the few KPIs that are most important to your business, and focus on those. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.
Mobiles are where you’ll find your customers, and if you don’t get to them soon you can guarantee someone else will! Solid research at the early stages will keep you on the right track, and consistent feedback through the build of your app will allow to iron out any issues early – you don’t only want to hear about problems for the first time when your app hits the app store. Most importantly, once you have their feedback you should act on it – even if you don’t necessarily agree with it. This means the app is free to begin with, but makes the user want to do more – a privilege they will have to pay for. We have so far visited Amsterdam, Antwerp, Barcelona, Berlin, London, New York, Paris, San Francisco, Sao Paolo, Shanghai and Stockholm. How do you separate the online wheat from the social chaff?Unfortunately, there’s no single answer, but you can hedge your bets by picking the most promising and keeping a close eye on them.
Our mobile app developers are creative & capable enough to develop all types of mobile apps and mobile web development for your mobile users. New kinds of mobile gadgets have been bombarding the tech-market since long now, and have registered a very strong presence in the market.
For example, H&R Block's key metric is how many users schedule an appointment, but an ecommerce app is more interested in conversions, average purchase size and the point at which people abandon their shopping cart. They like your app, they use it a lot, and they may even rely on it to get them through the day. You have to look at the whole picture, and the average revenue per user (ARPU) indicates the value of an individual to your app business. She says her experience working with brands like The North Face and bebe show that app users spend 15% more online and 25% more overall on an annual basis. Users should be able to launch the app, load new pages and make purchases seamlessly without thinking, What's taking so long? Guy Rosen, CEO of Onavo Insights, cites how aggressive paid advertising has helped Candy Crush convert more than 20% of U.S.
Of course, you can scope out reviews and ratings on app stores, but you can also use tools like Helpshift and in-app messaging to get feedback about crashes, bugs and UI using that feedback to enhance the user experience. This can be further enhanced with ‘in app messaging’ which targets the user, offering them the chance to make an in-app purchase. The key is to sign-up early and to maintain a semi-active presence while the app’s user-base develops. Nowadays, many tech-lovers have also started following mobile market trends meticulously.The major players in the mobile market are iPhone, Android phones, BlackBerry, and Windows Mobile phones.
Your app should bring something fresh and exciting to the table, enhancing the customer experience and boosting loyalty and brand affinity.
You need to learn everything about this cohort and how they're using your app so you can create a more engaging app and convert more users into active users.
For example, MLS worked with Double Encore to develop an app, which could have been a channel through which to check scores and watch games.
Catering to the needs of mobile-buyers and in order to meet the sky-high demand of mobile apps, numerous firms dealing in mobile app development have pulled up their socks.With the fortitude of developing spellbinding mobile apps, these firms have started working full-throttle.


Instead, the app was built to be a soccer fan's ultimate companion, immersing the fan in soccer culture and offering information and an experience that the website didn't offer. Keek users can follow each other to receive updates and they can reply to people using text or video.
The apps being developed these days are being made to meet business and well as individual needs.A hands-on mobile app developer can be called so as long as he stays alert and has a quest to learn new things. Its short-form, smartphone-based interface allows people to react quickly and reactively without worrying about creating a professional, polished video.2. He must be ready to mould his development practices in accordance with the market trends.There are certain things which a developer must be aware of before designing a mobile app.
FitocracyDownload Fitocracy for: Android or iOSFitocracy is a fitness social network that uses gamification to encourage people to exercise and to get in to shape. Fitness apps are all the rage at the moment, perhaps because the summer is on its way, and Fitocracy is leading the charge with users that are more engaged than any other social network besides Facebook, according to TechCrunch. Before starting the design and development work for a mobile app, the developer must bear the needs and requirements of the end user in his mind. With over 1 million users and a deal with Arnold Schwarzzeneger, the future looks bright for the New York startup.3.
Despite being tarred as a sexting network, Snapchat has recently experienced a huge surge in usership from the 40+ demographic. Few things that can help in providing a user with the best user experience are requirement-oriented development, easy navigation, creative ideas and value for end-user’s time.It must be taken care that the design of the app should be appealing enough to take the user by awe.
Brands can make headway, too – Taco Bell recently became the first major brand to launch a new product through Snapchat.4. WazeDownload Waze for: Android or iOSWaze has been making, uh, waves, since reaching 20 million users in July 2012. A dexterous app developer must consider memory constrains, bandwidth and battery life of the different mobile handsets before designing an app.
The social GPS application offers a mixture of navigation and real-world data, learning from users’ driving times to provide real-time traffic updates and alternative routes when the roads are busy. The entire effort of designing an interesting app might turn into a fiasco if these issues are ignored.3.
The developer must maintain cordial relationships with the client and remain aware of what a client looks for in an app.
As of March 2013, Waze had 40 million drivers who shared 90 million reports of incidents on the road.5. This is the only way by which you can get successful in delivering a high-level of satisfaction to your customers. By getting acquainted with the clients you will get an insight into what is expected out of an app.4.
Vine users have been able to post six-second videos since the app’s launch in January of 2013, and the platform quickly attracted interest from film-makers and animators since earning its own category at the Tribeca Film Festival. Any mobile app can be touted as user-friendly and successful only when it is able to manage problems and mistakes. While no usage statistics have yet been reported, it’s believed that Vine is killing the competition offered by Cinemagram, SocialCam and Viddy.
A good app is ever-ready to offer comfortable steps to make a clear way out of mistakes that have been made by the users.Mistakes are inevitable when it comes to using apps. These are just a handful of the apps that are making waves at the moment, but to really keep up-to-date, it’s a good idea to browse the best-selling apps on the iTunes Store or on Google Play every couple of days.
The actual potential of an app is unveiled by the way an app retrieves itself from users’ erroneous acts. You never know what you might be missing out on!What hot new smartphone apps are you using? Let us know with a comment!Dane Cobain is a social media specialist for UK-based creative agency fst the Group.
He’s also a gadget-lover and tech fanatic, as well as an internet addict.A post by Dane Cobain (1 Posts)Dane Cobain is author at LeraBlog.
He’s also a gadget-lover and tech fanatic, as well as an internet addict.Do you like this post? If you are looking for a something new to enhance your social media campaigns, consider Vine. Yes, GPS is a great device that will help you not get lost and find the most suitable ways to your destinations. When the concept of Web 2.0 was developed every business was told that it must have a blog.



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