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21.03.2014
Spinnakr is a service that helps you target yourwebsite's visitors to increase conversions. The question of what's better, mobile web or native app, has been debated ever since Apple released the original iPhone 1G.
Today, marketers should be using both native apps and mobile web as part of their mobile marketing strategy. These factors include your window of opportunity, desired user experience, value of dynamic performance, and the agility to maintain and update the application, or information it contains.
To help with the decision, let's look at the advantages and the disadvantages of each, and how this applies to your unique strategy for success.
A Web App is an Internet-enabled app that is accessible via a mobile devicea€™s web browser, and ita€™s a unique version of the website, resized to fit a mobile device screen. For many businesses today, the mobile web is a practical first step in their mobile promotion strategy. Despite some of the benefits of mobile web, native apps are very popular, and there are a number of specific use scenarios where a native app will be your best choice. Native apps provide access to distribution channels in Apple App store or Google Play and purchases are processed from usera€™s store account, which can speed the process of making transactions. Whichever you chose, native apps, or web apps are all excellent ways to deliver great content and interact on a personal level with the mobile device user. We are 121 Creative, a multi-disciplinary creative agency with a unique set up that promises to deliver a quality and cost effective service to our clients.
Today’s consumer wants everything available at their fingertips, and they don’t want to wait. Creating a mobile campaign is one of the many things you can acquire when you market with Agency Fusion in Salt Lake City.
It's downloaded and installed directly onto the device from the App Store, Google's Play, etc. Mobile web promotions have a number of inherent advantages over native apps, including broader accessibility, compatibility and ability to add and remove content on the fly.
If you do not have a website that is optimized for mobile users, you could be missing out on a huge target market. This means becoming an avid user of mobile marketing, since the best way to understand it is to experience it.
Claiming your business’s listing allows you to corroborate your business’s information, create mobile discount offers (for when your customers “check-in”), and do several other useful things. Some companies create SMS campaigns that use analytics to determine what customers want, and which messages they are likely to respond to. Nicole works for Agency Fusion in Salt Lake City, UT where she helps companies build and market websites. An excellent starting point is to ask whether users are specifically completing a task, or accessing information.


The term mobile marketing which is the act of designing the promotional activity for mobile phones, smart phones, tablets and all forms of hand held devices, is creating buzz in the market these days. Using mobile marketing can generate more buzz for your company, and will give your sales a boost if you do it correctly. Becoming a power user involves learning to use QR codes, checking-in using Go-Walla or Foursquare, clicking a banner ad, using Google Voice Search so as to locate a shopping mall or restaurant, among a host of other solutions.
You should include maps that provide the location of your business, as well as phone numbers that are click-to-call. On sites like Go-Walla, Foursquare, Google+ and Yelp, people can click to call your website directly from their mobile device, but you need to claim your listing to optimize this mobile-friendliness. SMS messages can be sent along with Facebook campaigns, check-in campaigns and other features to gain the attention of your audience. You can create a campaign that will insert the individuals name in the SMS text if you want to make the message personalized. Apps for shopping, chatting, social networking, banking and what not are being developed and highly relied upon by the users. You should make it a daily habit to explore the many mobile marketing solutions that are available; so as to get a good idea of how mobile marketing works. If you are in the restaurant business, add a feature for people to book a dining table through their phones. Messages that include customers’ names have proven to have twice as high open rates and significantly higher conversion rates.
This has paved way for the marketers to develop interest and create their mobile-friendly websites as well as applications or apps.To cater to the several needs of mobile marketing viz. Only last year the amount of mobile devices in circulation worldwide surpassed the number of actual humans living on this planet (that’s zero to over seven billion in three decades).
In the US, people are spending almost six hours per day on their mobile phones, compared to not even three hours on desktops or laptops. The list keeps going.Nevertheless, despite these rather ridiculous statistics, mobile ad spend—and more generally, the attention marketers give to mobile marketing campaigns—still doesn’t match up. But the optimistic news is that it (it being mobile ad spend and mobile marketing at large) is on the rise. It seems that marketers and those involved in marketing have finally started to realise just how underutilised the mobile platform continues to be.‘A study by eMarkter shows US mobile ad spend is due to increase by a whopping 50% this year, to account for 49% of digital ad spending. Businesses and organisations that start testing the waters by trialing different methods to see what works for them are going to set themselves up to be in the best position. These businesses will have a clear advantage over others taking longer to make their moves. And if businesses’ mobile marketing trepidation is a tentativeness thing, now, I’m not at all sorry to say, there’s no excuse. But others have discovered new lands littered with tall palm trees dangling coconuts and caves glittering gold—customers satisfied, happy, and more engaged in their business then ever before.


Setting aside design aesthetics, there’s the even more pertinent question of, ‘Will this thing fit over there?’Fourteen percent of Ikea’s customers end up taking home ill-fitting furniture—a hassle no one wants to have. Now though, thanks to Ikea’s new augmented reality app, the chances of that issue happening are significantly lessened. When opened, the app instructs users to place the hard-copy catalogue in the place where the prospective furniture might go.
What happens then is users face the in-app camera at the physical catalogue, which brings up the furniture on the mobile screen.
Users are also able to rotate and reposition the furniture to their liking; this image can then be snapped and stored. Here’s a link to a video that’ll demonstrate it far better than I can explain it.The success of this app is clear to see. It got 6.2 million installs, and became the most highly downloaded marketing app for any brand. More than that, users reportedly spent a whole eight minutes with the app, compared to the mere three minutes they were spending with the catalogue alone.Audi—Start-Stop AppThe best marketing is marketing that doesn’t feel like marketing.
When new Audi cars stop at a traffic light, the engine stops too—the engine then turns on again when the car starts.
The perfect way to put Audi’s technology in the face of their customers without… without shoving the technology in the face of their customers. But in 2011, they unveiled a mobile version of this loyalty card, allowing customers to pay, tip, track, earn rewards and reload cash onto their cards—all from their phones. By 2014, they were drawing in 15% of their yearly sales revenue from these mobile payments, with a whopping 12 million customers using the app.The big reason this transition to mobile was so effective was because it made Starbucks’s customers’ lives easier. It capitalised on research that found people are ten times more likely to use mobile coupons than print coupons. And not only did it make their customers’ lives a helluva lot easier to purchase Starbucks products, but by introducing this app they also incentivised customers to keep coming back, promoting loyalty and more frequent spending.Bonus CampaignA little while back we wrote an article on a campaign by Nivea, another great example of mobile marketing done right in every way.
That’s what all the above campaigns have in common; they put smiles on their customers’ faces rather than drawing drooping frowns.
They can see right through lazy marketing efforts that advertise first and engage second, only at the point of sale.
Good campaigns make the most of mobile technology—namely, the in-built cameras, touch screens, and location tracking.
Mobile marketing is about creating a relationship with your target market, one that will not only make them remember you—but make them enjoy your company (in both senses of the word!).



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