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31.05.2015
Jena Communications is a full-service Mobile Media Marketing Agency that performs targeted SMS mobile media campaigns to promote your products, services, events and branding. Mobile Media Marketing, although a unique medium, is a powerful component of a fully-integrated marketing strategy. Jena Communications' has become well-known among Pennsylvania advertising agencies as a top-notch Pocono Web design firm. Remember: as a full-service Lehigh Valley advertising agency, be it through traditional media, online media, or a catchy mobile media marketing campaign, we can help skyrocket your marketing brand awareness. Please fill out the form below to see how easy it is for your customers to sign up for Mobile Messaging from your website. By subscribing to Jena Communications mailing list, you agree to the Terms & Conditions.
Mobile Ad Prices Up 50 Percent In The Fourth Quarter (MoPub via Mashable)Mobile advertising prices rose dramatically in the fourth quarter of 2012. Click-through rates during the holiday season not only performed well in December, but remained high on both iOS and Android platforms well into January, even surpassing click-through rates in December. Much like previous studies, the overall traffic distribution between iOS and Android has changed little over this long time period, with no noticeable long-term trend emerging.
At the same time, the percentage planning to buy a Samsung smartphone in the next 90 days has soared from 13 percent to 21 percent, an unprecedented eight percentage point gain. The big surprise is that users of Microsoft's Windows Phone operating system (53 percent) now rank it higher in terms of customer satisfaction than do users of the Android mobile operating system (48 percent), a clear sign of strong user satisfaction with Windows Phone 8. The highest priority, as per most marketing objectives, were sales conversion and revenue (63 percent), followed by lead generation (55 percent), engagement (50 percent) and brand awareness (49 percent).
Mobile Was Huge At CES This Year (Digitas and Brandwatch)Digitas and Brandwatch released new research that reveals what truly resonated at CES. Yeah we know app stores are a closed garden and its a really tough job to get users to notice your app. Last week the digital marketing world was rightly focused on CES and Google’s latest evolution: Search plus Your World. However, caught between the importance of Search+ and Google’s embarrassing Kenyan adventures and easy to miss, there was also a humble little post about making better use of page titles. One of the digital marketing takeaways from the post was how Google describes the tag as a single rather than an instruction. In the past Google has not been keen to suggest that behavioural signals have an influence of ranking. The truth is that we do not have to go digging around between the lines of webmaster announcements to know that Google is interested in behavioural signals and has been for a while. This is interesting because it is clear there is a sizable grey area when it comes to just how much emphasis Google gives to behavioural signals. Even after the search engine stood up and explicitly announced it used social signals in search there was plenty of industry debate. Today, as the controversy around social signals moves to new areas –whether Google are implementing social signals in a good and fair way – I have to wonder whether 2012 will see new debates and new controversy around behavioural signals.
If behavioural signals are strong or do grow in influence then core digital marketing disciplines like branding, usability and engagement also become key SEO concerns.


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This translates into a solid reputation across-the-board for our technological expertise, which naturally includes our mobile media marketing gurus. Of course they can sign up right from their phone as well with a dedicated mobile sign up number. In fact, you probably have a laptop and a tablet to go with it, according to Forrester Research. The metric for effective cost per thousand impressions (eCPMs) was up 50 percent, new data suggests. As of early January, Chitika Insights took a look at how Web usage shares compared between the two systems, spanning from May 27, 2012 to Jan. That's down from 71 percent in last quarter’s survey, conducted just as the iPhone 5 was being released. Today, you need an effective app marketing strategy that attracts the buzz and app downloads necessary to make your app a success. In fact, you need a lot of reviews, ratings and downloads to get your app at the top of your category or target keyword to trigger the viral effect that your app business requires.
This is important in search marketing because those headlines have a significant impact in click through rates.
That certainly dovetails with the way Search+ makes multi-signal SEO the natural successor to the traditional few-signal SEO of yester year. The way searchers behave is a signal that can override the explicit technical signal of the tag. Towards the end of last year the search giant was granted an American patent on Systems and methods for determining a quality of provided items.
Some of that debate was fuelled by SEOs protecting old business models, some from search marketers who did not welcome the encroaching influence of social and some came from those who were confident that Google would only ever place a small about of emphasis on social. Mobile media marketing agencies help keep you in touch with your target audience on a regular basis. Mobile media marketing is commonly used in order to increase brand awareness, generate customer opt-in databases, or drive traffic to specific locations or events. Our mobile media marketing team is well-versed in content development ensuring our campaigns work for the vast screen size and memory limitations of cell phones.
By adding your cell number below you are added to a "one time use only" database used solely for "ease of use" demonstration purposes.
Generation Y (defined as 24 to 32-year-olds) are at the pinnacle of Internet adoption and activity.
A new report from real-time bidding exchange MoPub tracked its network of 30 billion ad impressions in the fourth quarter of 2012 to reveal spikes in mobile ad prices.
There are many essential must do steps that needs to be done to get your mobile app the attention it deserves, and that’s where the best app marketing companies come into play.


You start by establishing an effective Mobile App Marketing Plan from one of the best app marketing companies in Sydney. Simply put this patent described an algorithmic way to detect whether searchers were happy with a set of research results. They have experience in mobile media marketing to include: SMS Text Message Campaigns, Mobile Web and Video Development, iPhone App & Custom Software Development, Bluetooth Broadcasting, and more. They are the most likely to own multiple connected devices (like smartphones, tablets and PCs), and are increasingly mobile.
You will be sent an "opt in" verification via SMS to your cell before receiving the sample message. Generation Y has a 72 percent adoption rate for smartphones and uses them for all varieties of interaction with information and communication and commerce. About a quarter of the denizens of Generation Y have tablet computers, like iPads, or Android slates. Walmart announced that it will sell the iPhone 5 off-contract for a plan that costs just $45 a month with unlimited data, text, and voice, and another that gives you unlimited international calls for more than 1,000 destinations in a bunch of countries for just $60. That creates a whole new opportunity for developers to reach a part of the world that is only just waking up to a reality of always-on and always-there Internet.
It's worth noting that native applications are no better than HTML5 applications when it comes to the network. There are three key problems in mobile networking to consider: high latency, unreliable networks and switching network conditions and battery life. Your application still needs to work and this is where the HTML5 networking APIs fall short.
To make this work for users, we need to tell the user that everything is done, while decoupling the user interaction from the state of the network request. One day there will be a HTML5 based API which take these problems into account and solves them universally. This is the second time in the past three years that Starbucks has received this prestigious award, which is an impressive feat in the competitive world of mobile advertising. In recent years, the company has implemented a mobile-first strategy never before seen in the mobile marketing arena. Their approach spans the spectrum from the advanced technology of augmented reality and QR codes, to the more traditional channels of mobile apps and SMS. Facebook is still in the early stages of developing ads for users who access the social network via mobile devices instead of desktops. Features such as Facebook Exchange, which helps companies target ads based on users’ past Web activities, will help boost sales this year.



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