Multiple landing pages unbounce,new trends pharmaceutical marketing,marketing et communication yves rocher - Plans On 2016

23.04.2014
Naturally, though, I want to track everything about Unbounce pages over in Google Analytics. After clicking "Done", you'll need to save the landing page and then, if the Unbounce page is already published, you'll need to re-publish the page so that the Google Analytics tracking script goes live. NOTE: If you already have several variants of your landing page, you'll need to go into each variant and add the GA tracking code to the page. This gives me a new page - with tracking - and then when I create any new variants they, too, have the tracking code.
The end result is that you can use a platform for creating excellent landing pages and also get all the tracking analytics you want to understand how people got to that landing page.
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Dan York, CISSP, is Senior Content Strategist at the Internet Society and is also the Chairman of the VOIP Security Alliance (VOIPSA).Please note that neither the Internet Society nor VOIPSA have any connection to this weblog and any opinions stated here are entirely Dan's. JustCloud, a cloud storage platform, offers users who are attempting to uninstall the program an unadvertised plan to entice them to stay with the service. Parent’s Choice is using a savvy tactic: Customers have to give up their personal information, including mailing and email address, to receive a free sample. A company like Victoria’s Secret can utilize negative targeting to exclude men who have purchased gifts from their site. About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things shopping engine related. CPC Strategy is a retail-focused Search agency that uses a proprietary Search optimization process to drive conversions by matching inventory with consumer intent. You might be offering superb content or products and your ads might even be generating a good click through rate. A landing page is any webpage on which the visitor arrives or stops at, while visiting a website. It usually serves a purpose of enticing a website visitor to do something specific – sign up for your email list, buy a product or set up a meeting. A landing page plays a very crucial role for your website – it helps you turn traffic into leads.
If you have multiple products or offerings, you don’t want to confuse the visitor with too much information.
These buttons enable the visitors to share the content of your page with their connections or networks on social media platforms. This form enters the customers credentials in exchange for an offer – leading to sales leads.
Research by invodo revealed that 52% of consumers say that after watching a video about a product they are more confident to make a purchase decisions.
If you have a product that is very technology oriented, explaining it in just words won’t answer all of your customers queries. Resolution savvy layout – create the layout of your landing page in a low resolution.
Once it is decided what element to test on your landing page, you can create different versions of it. It can also measure very small performance differences with high statistical significance if you can attract traffic to each design. According to data taken from the report- “Marketing Benchmarks From 7000 Businesses” by Hubspot – having 1-5 or 6-10 landing pages does not show much visitor-to- lead conversion.
This tool gives you reports on which parts of your site are getting the most user attention.
This tool uses your Google Adwords account to assess your landing page based on its keyword relevancy, conversions, spend, form length and much more. With Unbounce you can not only test your landing pages but also build them without any IT assistance. This is not one of the best tools in the market but, it is a good free tool if you are a beginner.
This tool makes an in depth analysis of your website by asking you a set of 21 questions as well as asking you for certain data about your website. The major thing to conclude from the above is that every website landing page should accomplish one goal- whether it is about selling something, creating brand awareness or growing leads. Making your website user-friendly is extremely important to make sure your customers keep coming back. I created an unpublished "template" page that had the basic background elements I want to regularly use - and also had this Google Analytics tracking code.
Install multiple remarketing tags aligned with various products or categories to deploy multiple ads to site visitors.
Use retargeting ads to upsell from a basic service or product to premium or upgraded version. Target customers who have recently purchased similar items when a related product becomes available. Target consumers who added products to the shopping cart, but left the site before purchasing. Target those who sign up for product information and updates, displaying ads when new information becomes available, or create targets based upon where the consumer is in the sales funnel. Target users who are uninstalling your digital product, cancelling a regular subscription or returning a tangible product after a free trial period.
Target consumers who viewed a designated promotion but didn’t add the product to their shopping cart.


Set up a target for visitors who came to your page, saw older products but missed new or updated products. Offer customers who abandon their shopping carts an alternative way to check out or the opportunity to speak with a customer service representative. Target potential customers who have completed “mini-conversions,” such as registering for free samples, with offers for the full-size or standard version. Develop a campaign that entices previous customers to consider buying accessories from you. Target any brand loyalist that has “liked” your brand page on Facebook or followed you on Twitter. During the holiday season, retarget consumers who have had a good experience with your site more quickly than you would during other times of the year. Use complimentary advertising strategies to increase inbound traffic, such as social networking. If you’re planning on ramping up your retargeting campaign during busy holiday seasons, create all of your ads at one time. Use customized landing pages aligned with remarketing message to place prospects into the sales funnel.
Measure the success of your campaign through an analytics program like Unbounce (for landing pages) or Google Analytics (for AdWords and conversion statistics). If remarketing campaigns seem intimidating, outsource to a company specializing in retargeting. Our focused suite of data-driven solutions helps retailers own bottom-of-the-funnel traffic. The first glimpse of your landing page decides whether the viewer will stay on your website or if they will bounce. Drawing the attention of your audience is done when you provide them with the information they seek about a topic. It should be phrased in such a way that concisely and completely covers everything that the page has to offer. It should be interesting enough to make the consumers stay on the page and complete enough to give the relevant information that the page is intending to convey. A video on the other hand, explaining how to use your product, has a way of conveying a complex message in a much simpler way.
You can do this by highlighting the important features of your product or service and how they will improve your customers life.
You can highlight reviews by your customers, press mentions, testimonials, or even build statistics based on your customer responses. This experiment can be done with as many pages you want to test but should only test one element at a time. You can confidently conclude that if version B sells more than version A, then version B is the design you should show all users in the future.
If search results show your landing pages, this cuts down the steps the user would take to find that page on your site.
It gives you more data to promote and more content to email your contacts and share with your followers on social media. After answering the questions the tool gives you an overall grade as well as separate scores for different areas of your landing page. You can choose from a set of four tests to evaluate your landing pages and add whichever suits you to your shopping cart.
She loves reading and writing about new things and tries to get knowledge of every domain with her go-getter attitude.
Simply put, the more often a message is seen or heard by the same prospects, the more likely it is to be successful.  We’ve compiled a comprehensive list of ecommerce remarketing strategies to augment your existing digital campaign and boost your conversions. This may not give you the most narrowed list, but it will provide you with a list of people who have at least a passing interest in the products offered. This is a simple way to target all visitors who visit your website via your homepage, who likely landed there thanks to a referral link or organic search. Target those who have already viewed a how-to or instructional video demonstrating your product. For example, a pet store can send retargeted cat ads to anyone searching for cat products and send ads targeted to dog owners for those who searched for dog products. For instance, retarget prospects who viewed your shopping cart but didn’t complete the purchase at one day, 15 days and 30 days.
If you’re in the business of renting rental tuxedos, for instance, retargeting the same prospects several months later likely won’t be beneficial. Add additional search terms (like comparison or reviews) in order to target consumers who have not yet converted but are moving through the sales funnel. For example, a cloud computing company selling basic free cloud computing can retarget its subscribers to upsell to higher price point for advanced functionality. Make it clear in your copy that the offer is strictly limited to those who click through from the advertisement. Sometimes it’s just as important to get a visitor to enroll in a loyalty club or sign up for product updates or news. This copy should clearly define the benefits of the product as well as differentiate it from any prominent competitors.
For example, a mobile phone store could target an individual who looked at the iPhone 4, but didn’t look at the iPhone 4s. A reminder of the products they were looking at, details of the company’s return policy and any kind of promotional offer will help engage the shopper and drive conversions.


This can sometimes be accomplished via pop-up windows, but these should be used sparingly to avoid turning visitors off. These potential customers are looking for more answers and if you provide assistance in a timely manner, you may be able to close the sale.
This is a great tactic to use all year long, and can help drive traffic during off-peak times. These small groups are interested in very niche products and are already engaged in your site or brand, making them more likely to respond to retargeting messages. For example, someone who purchases a child’s bike from an online specialty store can be remarketed with offers for helmets, bike chains or even larger bicycles.
ProFlowers will send birthday and anniversary reminders to past customers in hopes of getting them to buy again. Special promotions or sales strictly offered to these customers are a great way to expand your engagement with current followers and incentives for others to join your networks. Many shoppers are looking for the perfect present, a good deal and an easy shopping experience.
Once someone has been to your site they are already familiar with your company’s logo and the products offered. You can select your ads location through Google AdWords, and repeating the same location in which your ad was first viewed by prospects is a wise idea. This will help expand your reach and provide more opportunities for direct sales and for remarketing.
Words like free, limited-time and money-back guarantee have all been proven to increase conversions and engagement. This is a great strategy for products with limited life spans or those requiring replacement parts, such as computer ink or water filtration products.
For example, if you’re a high-end fashion jewelry designer, you may want to target women ages 25-34 who have yet to visit your site. For example, if you’re selling sports paraphernalia and want to increase your sales of women’s apparel, set your parameters to include women between the ages of 18-34 who have abandoned their shopping cart. Like using negative keywords, you can restrict your ads from being seen by specific groups. At the very least, spread out the frequency so prospects aren’t bombarded with an obtrusive amount of ads in a short period of time. Consumers anticipate and are more accepting of vast quantities of ads and are often planning to make more purchases. If the first look at your landing page provides them with the information they are looking for, their search ends there and they are ready to take action. Here, the first impression plays the one and only part! Just make sure that the visitor gets the information they are looking for, otherwise, they won’t hang around. You could pour hours into keyword research on Adwords only to have it fall flat by sending all ads to a single landing page or (gasp!) your homepage. Spotting an ad from the same company that offered that great tutorial may be just the ticket to a conversion. This enables you to create specific ads designed to close the deal: last-chance offers, final opportunity to get a product at the original price and so forth. If you’ve captured the prospects’ email addresses during their visits, send a follow-up email and point out the other products you offer which might meet their needs. Lead the ad with a partial answer and encourage them to learn more by clicking through to your product landing page. It’s also a great seasonal strategy: An apparel retailer, for instance, can retarget customers who purchased previously with ads promoting end-of-season clearance sales. Include countdowns to the holidays to create a sense of urgency, or offer a last-minute shipping deal. The familiar images will draw the consumer’s eye to the ad, boosting repeat click-throughs. Offer a discount for customers who place large orders in advance, such as a year’s supply of printer ink delivered bi-monthly.
Those who see your ad repeatedly will be more likely to remember your brand when ready to make a purchase. For example, after Valentine’s Day, a lingerie company may want to target anyone who purchased within the last 2 weeks, using negative audience segmentation to exclude any men who purchased gifts from the campaign. For example, a shopper searching Google for gas grills will see initial paid search ads, but you can target these same potential customers a few hours (or even minutes) later with retargeting. With a variety of ads in your queue, you can easily swap out one ad for another without scrambling to come up with more creative during the busy season.
There are multiple applications that ease both the design and testing process for landing pages. A retailer selling USA-branded apparel may ramp up its campaign leading up to and during the Summer Olympics. If you don’t have an email marketing list (and you should), you’ll want to push for the sale. Even if the prospect ignored your ad the first time, seeing it a second time in a similar search may spark a memory and lead them to click through.
This is an ideal opportunity to make prospects aware of features and benefits that aren’t always obvious initially.



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