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The New Year is right around the corner and now is the time to start preparing your marketing strategies for 2016! When you start a new project, it’s easy to get lost in imagining a flawless final result. This template givis you all the product development plan schedule, tasks and it's a great template for your product life cycle..
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It’s a value-packed 1.5 hour conversation, interaction and interview, so strap on your seatbelts and hit that play button with pen and notebook in hand! The 3 columns are: targeted testimonials, proof (proof of results, demonstration, social proof, and product. Music Marketing Manifesto is a leading resource for today's DIY musicians and Music Business Professionals. I recently had a conversation with a client who had released an independent album and was somewhat disappointed by the results.
Nonetheless, she was feeling a little down about her album release and so I took her numbers and did a little extrapolation to show her just how possible it would be for her to put in a little additional effort and achieve her dream of a profitable and sustainable music career. This involves a little math, so I thought I’d make a quick video to show you the breakdown. Meanwhile, making a REAL living as an independent artist can be as simple as driving less than 200 people to your site each day. And the model above doesn’t even touch on things like music licensing, traditional touring and additional album releases. I had a good idea about how to do this type of this but you really broke it down and opened my eyes.
Yes, there is definitely some set-up time and costs, like most any endeavors, but as you know from experience, the cost can be negligible when you execute the strategy.
Halle, 16th august 2011.Dear Mister Rutter,October 22th, my chaorl sings for the youth of six communities of Halle, Belgium.
Thanks for the great reminder about the power of using the internet for marketing, and how important it is to have a complete strategy in place. However, if you were to use these strategies locally and build a responsive mailing list, you will also be able to get a predictable amount of people coming to shows in direct proportion to the size of you list. Hi John, I am stuck a bit with my name D-R-U-N-K as Google ignores hypens, so I am competing with “drunk” ! Currently, you are tying to rank for your name, which is essentially preaching to the choir.
You can take it a step further by pinging your urls, so that search engines will crawl your site. My google search numbers when you search my name usually come in around 300,000 results, which I’m guessing are decent search results. It’s kind of too big of a topic to cover in just a blog comment but I think there are a few misunderstandings about SEO here. Having your keywords in your meta tags is all well and good but it counts for very little when it comes to SEO.
Another issue is that the home page of your site has no real content on it which tends to make things difficult when it comes to ranking. Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files. Since it’s only for 9 months, it focuses on establishing a foundation for a strong brand name in the future, while building a new fanbase locally and preparing the ground for a European tour by next year. SideSteps is a Belgium-based, dark synth-rock band influenced by Joy Division, She Wants Revenge and Depeche Mode. 2013 was a turning point for the band, since London-based Tommy Darker (vox, composer) devoted himself to creating a solid ‘discovery’ band with strong following and exclusive, interactive shows that give people something to talk about.
Their unreleased material will be released in the form of singles or EPs within the span of a year, supported by additional audiovisual material, and later on as a full album, named Die For 9. The main focus for SideSteps will be to raise awareness and build a strong local following, brand and mailing list in the UK, while nurturing the niche audience in Europe for a potential European tour in the next year. Associate SideSteps’ name with certain lifestyle that will inspire people to dig for more and get affiliated with the band beyond its music.
Build buzz outside the UK, so the band can be ready to work with local promoters and prepare the ground for an international tour.
Play one exclusive show per month in a unique venue that will boost people’s interest to discover the band’s activity and mindset. SideSteps’ social media accounts are quite busy, but the primary focus is on Facebook and mailing list. Facebook is mainly a communication tool to send people to the desired destination outside Facebook.
Need to use Twitter as a discovery tool for similar topics that might interest SideSteps’ followers, then engage (retweet, communicate and add value to the conversations taking place). Although we’ll go heavy on video and visuals, building a community here is difficult because of the lack of time.
Most people are directed to the mailing list using a free download as a bait and the Topspin iFrame mechanics. Website is primarily used as a place to add all the information and legitimize the existence of the band, mainly because there’s nothing for sale, no tours and current news.
The overall strategy is to bring traffic from various sources and direct them to the ‘home’ of SideSteps, the website, where the space can be branded, controlled and measured, then convert that traffic into email sign-ups or sales. Topspin E4M Widget – Fans opt-in with their email address and in return they receive access to all free digital downloads.
Topspin E4M Widget – Fans opt-in with their email address and in return they receive access to exclusive material from the previous shows and early access to the tickets of the upcoming activities.
Manifesto – A sub-cult can be developed with the use of a strong and expressive manifesto that will inspire and motivate.
The social media profiles (Facebook, Twitter, Tumblr) will not use any widgets that could clutter the space; instead they will be conversation starters that will direct people to the respective websites. Each social media profile will prominently display a link to the main website, so people can find it without much hassle.
The insiders (Sophisticated SideSteppers) will receive emails once or maximum twice a month. There will also receive some personal updates by Tommy Darker, little stories aiming to engage the audience in a conversation and activate them to answer and interact with the band beyond music. Sponsored Stories – Using mainly pictures to grab attention and informal language to inspire action, sponsored stories will appear in friends’ feeds, getting endorsed much easier that a traditional advertising banner.

The blog posts in third party websites are a great way to increase exposure, SEO and word of mouth.
Music blogs – Local, London area-based blogs until the end of the year, international blogs in the mix later.
Interesting news blogs – Riding the wave of a current event is a great way to boost instantly the awareness of a release, and there always blogs looking for such content. PRWeb blast – Since we have the ability to use this service 1-2 month for free through a personal connection, it will be a great way to push an interesting press release connected to a current event. Engaging, attention-grabbing content focused on pictures and short punch lines should be the main focus. Creative campaigns and public stunts, such as a treasure hunt in the city of London or performing on a rooftop of a busy place, can be unexpected sources of word of mouth. Each release will be treated as an event, because it’s boring to ask for bloggers to cover your releases all the time or throw release-parties.
Topspin E4M Widget – Will be underneath each new release to ensure maximum capturing of new leads.
Embeddable Widgets – Each official press release will include embedded media widgets, to allow the audience to stream the media offered and get them for free on spot.
Trackable links – There will also be trackable links (through a URL shortener) that will help us understand the users’ behaviour to our call-to-action messages.
Activities that interact with the audience, that make people curious, astonished, or shocked are a nice way to be provocative and make art on the same time.
Although their effectiveness cannot be measured accordingly (and there’s no point doing it), making people expect your next move is definitely the best way to raise awareness before the release.
During the release days, an email blast will be sent to the already existing network and the main focus will be to talk about it more heavily on all social media, including Facebook, Twitter, Tumblr and YouTube, with properly curated content tailored to the nature of each platform, encouraging sharing.
Each release will never be standalone; it will always be inextricably connected to the past and future releases.
Mailing List – All new emails will be imported to the correct lists and tagged accordingly. Email Follow Up – The event attendees, bloggers, collaborators and other human elements of the campaign will be contacted in a casual fashion right after the completion of each activity, as a kind gesture that shows appreciation, nurturing the ground for more in the future. However, if you’d like to hire me to create a beautiful marketing plan for you, get in touch with me.
I just went to sidesteps facebook page, there is 4 people talking about them, doesn’t that mean this whole campaign failed? This is absolutely amazing :) Will definitely be on the lookout for anything else you share! Sign up below to get our free ebook, unaired Stand Above The Noise episodes, Electronic Artist Success Recipe Box and subscription to the Dotted Music & We Spin newsletter.
Entrepreneur gives a list of five steps to focus on in order to get ready for the New Year.
Use this project planner to track your project by unique activities using the Gantt chart model.
This template helps you to elaborate the marketing tactics in order to accomplish your marketing strategies. Channel marketing plan DetailsUse Channel marketing plan, open this template on your Excel 2003 or newer for Project Management templates. You can use Excel 2003 or newer Microsoft office software to open and edit Channel marketing plan. She actually converted (the percentage of her list that purchased), at over 5% with no touring, radio, or advertising at all. I offer stand alone courses and training like Music Marketing Manifesto and the Insider Circle, but I offer consulting services.
There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now at a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers, and record industry professionals look exclusively for developed artists who are already successful. I sat down and kept notes of our goals and vision, than put everything on paper to create this 9-month marketing plan. If you’d like to hire me to create a beautiful marketing plan for you, get in touch with me.
They recorded their first 4-track EP early in 2010, released it later on the same year, and one year later they recorded their full album, without releasing it ever since.
The band’s inaugural international performance in London, Die For 9, occurred late June 2013, as a starting point for their series of shows to commence. Start a Tumblr blog that will focus on visual content and videos and reach 2.000 followers.
Focus on branded, visual content and enrich the band’s portfolio with quality media other than music. All the social media channels will aim to enhance the power of our music branding, not make direct sales. It will also provide instructions for the latest gamified experience, as a fun way to receive free tickets to the shows. This will be a streaming video and some text explaining the mindset, linking share buttons and E4M widgets as call-to-actions. The websites are optimized for conversion; social media are traffic sources and brand ambassadors.
The topics will be a summary of the current activity, including the new releases, the new shows and the media archives. Nurturing relationships with the owners and offering unique angles (and strong headlines) that will inspire further word of mouth are essential. A clear, yet subtle call-to-action has to be presented to ensure conversion and link back to the brand. Will direct to a catalogue of free and paid stuff (Spinshop), including the latest release. Track time and expenses for your multiple employees, contractors, or vendors with this project management template. This template helps you to forecast your marketing budget needed for your marketing project. Currently we have more than 425+ Presentation Designs and Project Management templates ready to download, and more new templates will be added periodically!
She had a few thousand people on her list and hopes of selling nearly as many copies of her album. We simply need to adapt to this new music industry, add a few skills to the skill set (or hire someone who has them), and make it happen.
But all of those numbers on par with stats that I see EVERY single day using the same strategies found in Music Marketing Manifesto 3.0.
But I’m equally sure that this will cause a few of you to have light-bulb moments and begin to see just how doable this whole thing really is. The chorus sounds so soft and beautiful,I thought, if I use dutch words onder the notes of the chorus I have a sweet hymn to sing in the church.This might tempt the young people in my choir. I am talking to musicians about the type of internet marketing you do, and I get the feeling many of them are still hoping to make it the old-fashioned way, like recently happened with Gotye (he’s from here in Melbourne).

Keep in mind, it doesn’t NEED to cost any money to get into this game beyond a course or two to get educated. When you search for your name in quotes that is the number of web pages that contain your keyword. Written by a professional musician for other musicians, Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. They represented Belgium for the European competition ‘Eurobandas Santander 2016’, but the band never took off due to their professional commitments. The goal of this website is to create a separate cult around the branded live performances of SideSteps.
Shares, retweets, reblogs will be a great way to bring new audience; personal engagement will keep the energy high. We consider Earned Media to be the coverage that happens organically or the word of mouth after a requested post, while Rented Media would be the guest posts and editorial articles written by the band itself, added in the content of the website for free. Information workers or small businesses can use this template to track individual deliverables of their marketing or project plan. Project management can be defined as the art and science of planning, organization, and management of resources that lead successfully completing set project goals. It was like watching someone get hit by a bus in a crosswalk that you had crossed just a few seconds earlier.
But when the album dropped, and much to her dismay, instead of selling thousands, she sold just a few hundred. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity. The material that will be used can either be already existing content pulled from the web or quality media shot during the past activities of SideSteps. That means that I stopped updating the online presence, since I won’t be talking about the same things that I used to.
If you are planning a direct marketing campaign, this template your give you step by step for a successful outcome. The template allows reporting for up to 8 weeks, and reports on-going totals for the entire project at the bottom. This left her feeling that her chances of success in the music industry were pretty much non-existent. To do this I use Google’s keyword tool as well as more advanced tools like Market Samurai. This template gives you an overall outlook on the potential of a certain channel before taking affirmative marketing action, including strategies and deliverables planning.
Project Item Tracker template may be used in project planning, item assignment and item completion stages. Most importantly it allows us to pull our heads out of the sand and create a target goal that IS achievable.
This book is the culmination of the author's 25 years in the trenches as a musician and entrepreneur, and over a decade in academic and practical research involving thousands of independent artists and marketing experts from around the world. By using this template, you can categorize and track the different types of team communications that can occur during the life cycle of a project.
The goal is to help musical artists take control of their own destiny, save money and time, and eventually draw the full attention of top music industry professionals.
Instead of having a Civic Center that pays for itself, the PAC and Civic Center will both lose millions each year.
In 2007 Commissioner Bob Rackleff said a voter referendum would a€?kill the project.a€? At the 2007 commission meeting he said, a€?Are we out front on this?A  By ourselves?
Ia€™m going to vote against this motion [for a voter referendum] which would kill this project [the performing-arts center]. They ought to vote against taking another $800,000 per year from our citizens, visitors and guests.
Now is not the time to levy additional taxes on anyone.A In addition to going against the ballots cast by voters, the move to raise the bed tax violates promises made to voters and to the hospitality industry. Voters passed a tourist development tax to promote and enhance local tourism.A  Bed taxes should only be used to enhance local tourism in accordance with the approved marketing plan and the ordinance approved by voters.
A Our guests, including hurricane and emergency evacuees, family guests for funerals, weddings and reunions directly pay bed taxes. During this recession, ita€™s wrong to directly pull more money out of our citizensa€™ and visitorsa€™ pockets.A  Ita€™s wrong directly or indirectly to divert another $800,000 per year away from local businesses. Temporary housing during emergencies, divorce, home sales and unexpected situations frequently send local residents to hotels. For commissioners and the Editorial Board to say that the tax doesna€™t affect our citizens is simply incorrect and uninformed.A  The tax comes directly or indirectly out of the pockets of Leon County citizens.
Restaurants, hotels, citizens and guests will all pay a price for this increase.A A Leon County hoteliers supported a tourist development tax to be imposed on its hotel guests to enhance local tourism and marketing.
Some folks opposed the tax because they believed that once the tax was imposed, politicians would eventually misdirect tax collections for other purposes. The 2004 allocation of 25% of all bed tax proceeds to a proposed PAC has created a serious problem.
A More organizations are drawn to the tax trough and in 2008, bed tax trust funds were raided by commissioners for additional arts and culture purposes.
Just as politicians promised to spend lottery proceeds to enhance K-12 education; they promised to spend bed taxes to enhance tourism. Leon county citizens and guests shouldna€™t have to pay for a 90% tax funded performing arts center. Leon County is not a tourist destination city.A  We should not raise our bed tax to the state maximum. Spending $700,000 to tear down the Johna€™s Building did not kick start contributions.A  Raising the fifth cent will not kick start contributions. Studies show very few visitors will travel more than 30 a€“ 40 minutes.A  Most will not stay overnight. The commission should consider redirecting the fourth cent as suggested by the Tourist Development Council prior to considering raising the fifth cent. Operating budgets of arts and culture organizations should not be subsidized with tourist development trust funds. Organizations should follow the Tourist Development Council grant procedure that tracks the number of hotel guests attending the event. If commissioners dona€™t fully back the PAC funding plan, they should not allow additional taxes to be designated for this project.

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