Online marketing campaigns examples 8051,video editor 7.0,wordpress 3 search engine optimization pdf - For Begninners

05.02.2016
A good landing page usually includes a short introduction video of about 1 tot 2 minutes, a few headlines and a short explanation of what the visitor can find on the inside (sales page). The sales page is the page that immediately follows when the subscriber confirmed his subscription.
Now that you have created the landing and sales page, it’s time to drive traffic to the landing page. Blogging is the most time consuming, but at the same time also the most effective way to generate targeted traffic. You would have to write a full book to summarize the most used and most efficient paid advertising sources.
Whether you are using Pay Per Click, Pay Per View or even solo ads, it’s extremely important to track your traffic. It’s not that all of these products are garbage, but I didn’t subscribe to the list to receive daily advertising.
I do buy products based on list mailings, however only if I notice that it would help my business based on the vendor’s experience. As I already mentioned in this blog post, you can write blog posts to generate targeted traffic, but you can also send out links to these posts to your list.
Have you ever launched a marketing campaign yet it didn’t yield the results you envisioned?  Did you take the time to thoroughly research your campaign idea before executing it?  Important elements to a sound campaign encompass identifying your product or service and your consumers. What is the purpose of your marketing campaign?  Creating a strategy involves anticipating the future outcome, while making decisions in the present.  By developing a strategy, will help you stay on track with your goals, while creating action steps to achieve them.
Have you considered the time it will take to manage your campaign?  Time is the most common factor that needs to be incorporated in your campaign to prevent it from losing its effectiveness.  So, as you plan your time, it should include the date your campaign will end. How do you determine if you marketing campaign have succeeded or not?  Measuring your progress is crucial!  Why?
Google Analytics gives you rich insights into your website traffic and marketing effectiveness. Social Report, a social network analytics solution that gives you rich insights into your social space and marketing effectiveness.
In conclusion, by pre-planning your campaign allows you to target your market and track the results to determine your return on investment or (ROI). As part of Raging Creations’ informational series on different facets of Internet marketing, this article deals with one of the main challenges faced by online marketers today, which is coming up with the right digital marketing mix strategy that generates optimal ROI amidst the plethora of available digital advertising channels.
The digital universe is constantly undergoing evolution and transformation, driven by the emergence of new ways and means of accessing and using the Internet and the ever-increasing reliance of people on online technologies to work, learn, play and socialize. However, this ever-shifting digital media landscape presents unique challenges for marketers who want to engage the digital consumer.
Because of these unique challenges, marketers need to be able to come up with a portfolio of digital marketing channels that would ensure sales conversion among online and mobile customers at an optimal ROI. In today’s increasingly fragmented digital environment, the main task facing digital marketers is to identify and capitalize on the right mix of digital media channels and marketing interactions that will build awareness and demand for their offerings, before the audience loses interest and bounces. Given all of these factors, it may seem logical for marketers to select a digital marketing mix that prioritizes those channels that have the lowest cost-per-acquisition (CPA), which pertains to a channel’s ability to reach out to the most number of potential customers at the lowest cost. This synergistic effect is best illustrated by the concept of the marketing or purchase funnel, which assumes that people undergo four basic stages in becoming a customer.
Marketing campaigns are generally designed to create awareness among a pool of audience, stimulate their interest in order to transform them into prospects, build up their desire in order to transform prospects into sales leads, and convert these leads into customers by taking the purchase action. According to the concept of the purchase funnel, marketing efforts or channels that serve to attract attention and generate awareness comprise the mouth of the funnel, which typically caters to the large audience pool.
However, because of the nature of the offering, the timing of the marketing effort, the stage in the product lifecycle stage, as well as a host of other factors, individual marketing efforts such as advertising campaigns rarely play a static role in the purchase funnel. This is especially true in digital marketing, where a prospective customer can take so many different paths along the purchase journey.


The stages in the digital purchase journey can vary greatly from one product to another, from one customer to another and from one instance to another due to a multitude of factors. However, some marketing campaigns or channels tend to function more naturally as Converters, whether by deliberate design or not, and these are often erroneously given the full credit for the sales conversion despite the fact that other campaigns and channels have also contributed in driving the customer throughout the purchase journey.
Thus, if a marketer’s main criterion in selecting the marketing campaigns or channels to include in the digital marketing mix is a low CPA, then the resulting digital marketing mix would consist mainly of Converters. In the next section, we shall distinguish between the different problems associated with multi-channel attribution, the benefits and limitations of multi-channel attribution, and the role of web analytics in finding the optimal digital marketing mix.
For marketers planning their next digital marketing campaigns, this map gives a clear representation of the various channels and options for developing a successful campaign. While multinationals are able to spend billions on advertising campaigns just for branding purposes, an online business solely relies on actual conversions created by online marketing campaigns.
Profitable online marketing campaigns drive laser targeted traffic to the landing page on a continuous basis. You have to promote your landing page to people who show a natural interest in what you have to offer.
Write at least one or two blog posts a week and make sure that your website offers a way to click through to the landing page.
There are hundreds of movie sites out there and many of them drive free to your landing pages on a daily basis. The main issue many people are having with paid advertising is that they are burning a hole in their wallet trying it for the first time. If you’re not tracking your traffic, you have no idea which campaigns are bringing in leads. They build lists with as main goal sending them offers instead of creating value and providing information.
This article discusses the need for marketers to measure and understand the individual and collective impact of their marketing efforts in multiple digital channels in order to more accurately attribute each channel’s contribution to overall conversion.
Today’s generation of consumers is weaned on Facebook, Twitter, YouTube, chat rooms, virtual worlds, blogs and instant messaging, and is equally adept in using PCs, laptops, tablets, smartphones, gaming consoles and other new forms of mobile devices. While digital marketing, also referred to as Internet marketing, remains as one of the most cost-effective means of creating a link between one’s product or service and millions of potential customers, this new type of  customer has a shorter attention span, is less tolerant of obtrusive advertising tactics, and is more discerning in their consumption experience. For the average digital marketer, this can involve any combination of search engine optimization (SEO), paid search marketing such as pay-per-click (PPC) ads, email campaigns, display ads for websites and mobile devices, social media engagement, and establishment of affiliate networks.
Each of these digital channels can engage one’s target customers in different ways and with varying degrees of effectiveness. However, since different people may be at different stages of the purchase process at any given moment, most marketers try to create as many marketing touch-points via different channels at each stage in order to guide them towards sales conversion. These are referred to as the Originators, due to the fact that sales conversion originates at these points. Regardless of the advertiser’s intention in designing a marketing campaign, for example, the motivations, characteristics and actions of the customer at any given time can strongly affect the impact of the campaign and influence whether it will play the role as an Originator, Assist or Converter in the purchase funnel.
For example, a person may first learn of the existence of the brand because of a recurring commercial that he sees on TV. In the example above, the customer could have been introduced to the brand via a general keyword search or through a targeted email. Without marketing campaigns or channels that effectively function as Originators to initially generate awareness and as Assists to build up interest and desire, a marketing mix has a high likelihood of failure. Please download the latest version of the Google Chrome, Mozilla Firefox, Apple Safari, or Windows Internet Explorer browser.
The sales page will eventually turn the lead into a prospect or maybe even  immediately into a customer.
There’s no point in promoting a travel deal on a website that has nothing to do with travelling for instance.


Many tracking services offer monthly pay plans, however you can use Linktrack for free too. The main goal is to keep informing your list and give your subscribers reasons to follow you and your business activity. She is also founder of National Association Women on the Rise, a virtual community for aspiring and established women entrepreneurs.
This highly fragmented, social network-driven digital universe allows people to live their online and offline lives seamlessly and simultaneously.
In addition, the sheer diversity of available digital media channels and the proliferation of different kinds of online devices make it costly and impractical for most marketers to simply adopt a mass marketing approach despite their relative economy compared to traditional media. Of course, this is in addition to the marketer’s efforts in traditional channels such as TV, radio, print and outdoor advertising, which still remains an important part of the overall marketing strategy for most companies.
Some digital channels may be able to reach out to a wider pool of audience while others may be able to reach out to a smaller audience that consists of more of the right type of customers. However, while this may seem to be an attractive perspective, in reality, advertising channels, digital or otherwise, do not work in individual isolation. Thus, some marketing efforts are specifically designed to attract attention and create awareness that a particular offering or brand exists so that it comes to mind the next time the need comes up, some are designed to build up on the initial awareness and generate interest and desire, and some are meant to be a direct call for action. On the other hand, those marketing efforts that help to build up on the existing awareness to generate interest and desire comprise the middle part of the funnel, and they are referred to as the Assists. Then later, he may gain an impression from a banner advertisement about the brand in his favorite blog site.
He could have been referred to the shopping cart in the company website by clicking a link in an affiliate website where a review of the product was featured.
Meanwhile, since the acquisition and conversion are often not attributed to Originators and Assists, they would tend to have higher CPAs compared to Converters.
Simply put, it is unwise to focus on generating conversions without first promoting awareness and building up interest and desire.
The association’s mission is to provide professional and personal resources while uplifting and empowering women entrepreneurs through collaboration, education, mentoring, spiritual and peer support, leadership and networking. In addition, implementing an ad campaign for different kinds of digital channels involve different cost considerations. Rather, each channel has its own particular strengths and weaknesses, and they can positively impact other channels and create a synergistic effect that is stronger the sum of their individual impact.
Finally, those that convert the interest and desire into actual purchase action represent the narrow end of the funnel and are referred to as the Converters. With his interest about the brand piqued, he may later conduct a search and visit several review sites in order to gather more information about the product. Or he could have seen the TV commercial and directly navigated to the company website using the URL displayed on screen.
In order to avoid this situation, digital marketers must be able to understand the interplay between the various campaigns and channels at work and how to properly credit the individual contribution of each one.
Finally deciding to purchase the product, he may then click on the company’s search ad announcing a promotional offer, which takes him to the shopping cart in the company website.
The implication is that that an individual marketing effort or campaign, such as an advertisement in a particular channel, may at times function as an Originator, an Assist or as a Converter, or all at once, depending on the specific circumstances.



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