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17.01.2015
With the advent of the Internet and advancement in technology, it has become very easy for businesses to connect and communicate with their customers online. It is important to communicate with other online marketers to establish partnerships to effectively promote your own business or website. Use clever videos and online advertising campaigns to attract the attention of busy Internet users. Many beginning online entrepreneurs ensure their success by utilizing the services of a marketing specialists to promote their business. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Illustrator, Photoshop, and Fireworks) and Back End Technologies (MYSQL, PHP, Apache etc.).
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Getting your business found online in local search is important source of enquiries for many different companies. In this guide we will look at both SEO and PPC, with a broader focus on how to promote your business. Optimising your website for local search through can, if done right, help you reach your target market, generate new leads and increase revenue. Firstly, search results pages online include organic search results - ten results per page - and paid or sponsored results, also known as pay-per-click (PPC) - two or three adverts placed at the top of the search page and down the right hand side.
Search engine optimisation (SEO) involves making changes to your website and effects only organic search results.
To get your website to rank in search results you need to ensure that you have optimised both on page factors and meta-tags (title, description and keywords) for all pages of your website.
Meta tags describe the contents of your website to search engines; in organic search results your website listing will appear on Google with a page meta-title, meta-description and destination URL.
This title will show up as the first line of your result on Google and any words will be bolded if they are relevant to the search query for which your website has shown.
Again, each page's meta-description tag should accurately summarise the pages content; don't fill your description with keywords or write a description that has no relation to the page as this will have a negative effect on your ranking.
Meta title and descriptions for your homepage could include your business name, important information and your location to optimise your site for local search. All page URLs should also be optimised to ensure better crawling from Google search spiders; The URL should contain information about the page in order to give users and search engines information about the content of each page.
Web pages should also be given meta-keyword tags that list the most important keywords for that page.


Pet Shop, Pet Supplies, Manchester, Pet Food Manchester, Manchester Pet Beds, Dog Beds, Dog Leads, Pet Accessories. Although Google now do not take keywords into account in their organic search results, keywords are still important for other search engines such as Yahoo and Bing. In addition to the basics above Google takes into account over 200 factors when ranking a website in its search results, including inbound links, keyword density, age of the website, page content etc. By adding the location of your business this ensures that you get found in local searches online. For example, if I were to search for 'Pet Shop in Manchester' then Polly's Pet shop Supplies would show up in my search results and by clicking on the Google Places red pin I would be able to view the location on Google Maps and then get directions to there or see store opening hours and customer reviews. Adwords is Google's online advertising programme that allows you to reach customers and grow your business online, no matter what budget you have to spend. Adverts work on a pay-per-click bidding system, meaning that you are only charged when somebody clicks onto your advert in the search results, and you do not get charged when you advert is not displayed. Your adverts will only be shown for searches and products that you offer and can also be optimised to only show in selected geographical areas - e.g. Affiliate marketing is an internet marketing strategy that allows businesses to increase website traffic through paid referrals from other websites.
For example, an affiliate programme for Polly's Pet shop Supplies could offer bloggers who provide content links or display adverts (which click through to Polly's Pet shop Supplies website) 5% commission on sales, that a visitor purchases when being directed through to Polly's Pet shop from the affiliate website. Affiliate marketing provides a cost-effective way to drive traffic to your business website and increase sales. Email marketing is an affordable strategy of reaching existing customers and generating new leads with company updates, new products, discount vouchers and offers. For example, an e-shot campaign for Polly's Pet shop Supplies would include photographs of new products in store, which when clicked on would take the viewer to the landing page where that product is placed. Google offer free tools online to help local businesses optimise their website for search results.
Google Analytics allows you to monitor all traffic coming to your website through organic search, paid search and referral traffic. You can also set performance and conversion goals so you can view how many visits have turned into successful transactions; reports can be customised to your individual business needs. Google Webmaster Tools allow you to submit a site map for your website, view any crawling errors and submit site changes etc.
If you would like to use a template without the link back to CSS3 Templates, all I ask is for a donation of £20 GBP.
Here I aim to help people with their websites by sharing some great tips on how to enhance your website appearance.Click here to read tips! Once your website has been launched, there are many things that need to be thought about, such as SEO, Marketing, gaining valuable Traffic.
Companies and aspiring entrepreneurs are leaving the brick-and-mortar approach and choosing to establish their online presence.
You need to choose complimentary companies to work with to make both of your businesses stand out from the millions of other businesses. Consider utilizing cartoons or short videos that showcase your products and create online credibility with niche bloggers.
Find forums where your potential customers get together to discuss issues pertaining to their needs.
After a prospect visits your website, have him complete a form that to refer other people by email address.


It is recommended that you find a reputable online marketing consultant and see Orangesoda, to help you with your marketing efforts.
As we rapidly see the decline of traditional mediums such as magazine advertising or the Yellow Pages - learning how to market your business online becomes ever more important. If a search is performed for 'Pet Food in Manchester', Pet Food and Manchester will appear in bold on your webpage listing title (as above).
By creating a Google places account you can promote your business by listing photos, address details and opening hours and receive customer reviews. For example, Polly's Pet shop Supplies would have an ad group for 'Pet Food' which would include the keywords 'Dog Food', 'Cat Food', 'Rabbit Food' etc; negative keywords can also be chosen so you do not show up for them.
They can also work similar to PPC advertising and offer money per click to the affiliate advertiser.
Buyer incentives like spend A?50 online and get 10% off with a voucher code could also be implemented to entice the viewer to the website and make a sale.
You can see which landing pages have been visited most, the average number of pages viewed per visit, average time spent on site and where in the world people have visited your site from etc.
Google's Webmaster Tools Forum is also a great place to ask questions, find answers and interact with other users online for SEO tips and best practices. Please also let me know the URL of the site where you will be using the template without the link back.
Servicii SEO, campanii google adwords, optimizare site; Consultanta in publicitate, logo design, creatie grafica publicitara, servicii PR. Even when businesses and merchants skip physical locations, it is still necessary for them to develop creative ways to promote their companies online in order to reach customers and increase their revenue. Pay per click advertising, also known as PPC, allows a business owner to create an online advertising copy to be placed on search engines and relevant websites.
For example, if you own a publication company, you can partner with an established online bookstore to market a new writer’s contest. Keep your online advertisements short and colorful, and add a link to a new product or promotion. Our experienced team of SEO, PPC and internet marketing experts can help you with your internet marketing strategy. When a prospect or Internet surfer clicks on your advertising copy to visit your website, your prepaid account gets charged a predesignated amount. The appropriate way is to introduce yourself, find out if forum members have any issues or questions you can help with, and avoid using doing things that can get you banned from participating in discussions. To find out how we can help your business, contact us today and speak with a member of our friendly team. Google and other major PPC providers can help you set a reasonable budget for your advertising campaign.
A reputable online marketing consultant, see Orangesoda, can help you set up and run a profitable PPC campaign.



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