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20.07.2015
What strategies (see diagram) are needed and which activities will be the most practical and successful given your time and resource constraints? Anyone who calls themselves an online marketing expert must ask (and get the answers to) these five online marketing strategy questions before providing a proposal for services. Understanding what you are trying to accomplish with your online marketing can guide the activities so that you achieve results.
Without knowing the answers to this question, you can’t select the right activities to ensure you achieve your goal. Selecting the right online marketing tools is only accomplished when you know where your customers can be found online. Understanding how your target market searches online for your products or services helps you develop your top keyword phrase list for all of your marketing efforts. There are many things we can do to market our businesses online, but the action plan must be in line with your resources. I’m all for small business owners hiring someone to help them achieve their online visibility, but executing tactics before you understand what you want to accomplish and how may cost your small business time, money and results. All the five questions are very important to be clear with as then only you will be able to succeed in the online market business…. Nice post – we need to always remember that business planning is always centered around our target audience. Free Marketing Plan TemplateJoin the thousands of people who have created a winning inbound marketing plan. Creating a Facebook Page for your business does you little good if your target market spends little time on Facebook.
If you don’t have your top keyword phrase list defined, how will they provide search engine optimization across your website and your other web properties?


You must know how much time you can spend personally verses what you will need to outsource in order to succeed.
Many of these online marketing experts are great at execution, but lack the skills and experience to help you develop your online strategy. The first one, is there a formula to see how many people have to visit before you sell so much product, I’d say no.
You are attracting the wrong market – it’s great people are coming but are they your target audience?
Pricing is not correct for the product you are selling – how do you compare to your competitors? In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. For that reason, when I find someone I respect, trust and like to help me juggle one of my hats, I consider it a great day because it is so rare. Online and social media marketing are simply executing marketing activities using the Internet and social media platforms as a channel of communication. If you are expected to blog 3 times a week and spend an hour a day on your social media activities, make sure you can devote that time or have the budget to hire a resource to manage your online marketing. If you have a marketing plan but online and social media activities are not part of it, you should update your plan to include these strategies before you execute the tactics.
Marketing your business is a balancing act between working on your business and in your business. Your second question is more important – why are people visiting the site and not buying. You may be better off spending your time on creating a LinkedIn group that discusses the challenges your target market faces, creating visibility for you and a valuable forum for them.


But the only way to determine the priorities of your action plan is to truly understand the needs of your ideal client. According to a recent AWeber survey of 1,500 small business owners and marketers, more companies are spending less than 2 hours a week on Twitter (79 percent), email (57 percent) and Facebook (55 percent). However, this trend is contrary to the 89 percent of respondents that intend to use email more for their online marketing. While word of mouth is also a big channel for producing ROI, emails have become the main source for business campaigns. Marketing with emails can easily be automated, allowing staff to boost efficiency and focus on other aspects of the organization.Using digital marketing effectively Online mediums are becoming increasingly important for consumers. Users will surf the Web, view social media and shop from their mobile devices, making it essential for businesses to support this audience. Investing in mobile marketing and data activism will enable decision makers to reach mobile clients and have actionable information that could lead to further growth, according to MarketingProfs contributor Ali Behnam.
However, organizations must ensure that their campaigns are flexible enough to adapt to any situation.
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