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22.09.2014
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The properties range from three to five star plus categories, and include the following brands: River Inns (3*), River Post Houses (4*), and Riverview Hotels (5*+). The Riverview Hotel, Notown, is dependent on annually contracted clients from the travel trade, automotive and IT sectors with guaranteed room nights per year. Competitive room rates have been cut dramatically in order to attract contract clients over the next 10-12 month period.
The Riverview Hotel offers value and benefits to our clients, over and above the standard of our facilities and affordable rates. The Riverview Hotel is a boutique 5*+ hotel comprising 35 luxury guest rooms and specializing in servicing business and corporate clients. Key to our business success is the level of customer loyalty and repeat business we receive on an annual basis. Our guests feel that they can conduct their business from within a less austere atmosphere than can be experienced in our competitive properties, where there is less personal recognition. Market Geographics: Notown, USA is a suburb of Seattle, Washington, with a population of 150,000. Market Behaviors: Businesses in the area choose to support one another wherever possible, be remaining loyal to long standing relationships with customers and suppliers. This attitude supports the brand principles of the Riverview Hotel, which has had a presence in the city for 15 years, and is well supported by local business requirements for rooms, conference facilities and catering business functions. Market trends can be categorized as follows: Corporate Travel Policies, Local Business Trends, and Economic Cut Backs. Corporate Travel Policies: As a result of various security issues, as regards travelling in both domestic and international markets, there has been a significant drop in corporate guests visiting the city. Recent world events have caused a reduction in the growth rate, but current trends indicate a return to projected growth figures within the next three to six months.
Social: the trend towards cost effective business travel leads hotel guests to seek more value for money, which is where our added value differentiation strategy comes into play. The Riverview Hotel is dedicated to providing its guests with the highest quality of service and standards.
We will continue to strive to create value for both owners and shareholders whilst honoring our brand values and encouraging our personnel to develop themselves in an environment of trust, loyalty and encouragement.
Service: high-quality facilities accompanied by exemplary personal service, differentiated from competition in line with the overall brand strategy has proven to be a successful approach generating high levels of repeat business. The Riverview Hotel is positioned as a five star plus, business traveler's hotel, strategically located and offering a high level of personal service. The following analysis highlights the internal strengths and weaknesses of our organization and the opportunities and threats facing the company in our external environment.
Organizational strengths must be leveraged in order to capitalize on external opportunities as they arise, and contingency plans formulated in order to deal with threats presented by the environment. Brand Strength: brand values well represented engendering brand loyalty amongst existing and new guests.
Reputation: a strong reputation within the local market and corporate and travel trade markets for reliability, exemplary service and quality.


Strategy: differentiation strategy needs to be more clearly communicated externally, within local and national markets. Facilities: certain rooms require renovation and upgrade as regards technical equipment, such as high speed Internet access and laptop links. Competitors: no direct competition exists at present, in terms of the five star 'boutique business property' niche.
Guest Dependency: repeat corporate business based on personal service and quality, in a small but luxurious environment. Market Entry: potential for a competitive, global brand to enter the market with a similar product. Service: high-quality facilities accompanied by exemplary personal service, differentiated from competition, in line with the overall brand strategy has proven to be a successful approach generating high levels of repeat business.
Price: pricing strategy has been consistent with the differentiation objective, to provide added value for a reasonable rate as opposed to discounting and devaluing our products and services. Promotion: primary focus has been on mass communication via print ads in trade publications and on the Internet, direct mail campaigns to existing and prospective clients and personal selling in the local market. Although no direct competition exists, in terms of the five star plus boutique-style property, other five star hotels and serviced apartments do compete for the same corporate business sectors.
Glendale Apartments, Notown: 5 star furnished apartments, daily rates vary between Riverview's double deluxe and suite rates.
Hyatt Residence, Notown: 5 star furnished apartments, daily rates 15% higher than Riverview's double deluxe rates. These properties offer similar facilities, although somewhat less focused on business needs, and incorporate more leisure facilities than we currently provide.
The Riverview Hotel is a five star member of the "Exclusive Business Hotels of the World" group, offering specialized technology andSilver Bear Lodge resort hotel ski lodge business plan market analysis summary. Neither the service provider nor the domain owner maintain any relationship with the advertisers. The group specializes in occupying strategic, inner city locations and serving primarily corporate clients. The group has a high instance of repeat business across all its brands, particularly the Riverview Hotels properties, which account for 68% of total revenue across the group. This threat to the critical corporate sector could be considered as short to medium term, as indications of a return to business travel are observed.
The Riverview Hotel's survival in the current environment, will be dependent on repeat corporate contract business and customer loyalty to the brand. We seek to provide our guests with an exemplary personal service, and level of recognition that they have come to rely upon. Our guests need to know that they can develop a relationship with the hotel that will ensure efficiency, value for their money and reliability in supplying them with the support they need, when they need it.
It serves the business community, and visiting business traveller, in the city of Notown USA. The strategic location of the property is key to its success in these areas due to the proximity of the Exhibition Halls, Overall Motors and Silicone Hill, USA. We offer our guests the most up-to-date technical business facilities, both inside the rooms and within the hotel's conference facilities. They appreciate being called by name when they arrive, and having staff remember their specific requirements, time and again.


This acts as a means of investing in, and supporting the community structure, rather than shifting alliances to large 'newcomer' suppliers, despite the potential cost savings involved.
Although the level of corporate room business appears to be increasing again, it has had a significant affect on last year's result and consequent projections for the future. This is changing however as group bookings, incoming visitors and day use of conference facilities is on the increase.
All booked events for the upcoming 12 month period however, including the Motor Show and the Northwest Tech Exhibition, have pre-booked attendance figures in line with expectations and in some cases in excess of projections.
Once re-stabilized, growth is anticipated to continue at a steady pace in line with the expansions in the region's IT activities, the annual program of travel trade events taking place and the launch of a new overall motors model this year. Although recovery is beginning, it may take some time before corporate travel policy restrictions are fully lifted and business travel returns to the same levels of the past three years.
Our focus is on offering our guests added value and differentiating ourselves in our levels of personal service. A well trained team who are proud of their hotel and respect and promote the brand values. Personal selling provides the means to develop relationships within the local community and generate high levels of corporate activity through the business community. The more companies decide to conduct meeting over the phone, using web conferencing technology, and video phone technology, the less business people travel and the more it affects Riverview Hotel.
Resort hotel development and operation in the Bear Valley Resort area has been very profitable and successful due to the economic Marketing Resources. In case of trademark issues please contact the domain owner directly (contact information can be found in whois). MAPS II gives users the means to confidently plan their sales & marketing strategies with the help of a self-computing software application that incorporated `checks & balances` for all data input sheets. Riverview Hotel, Notown, must continue to focus on delivering an exemplary business service, at affordable rates, in order to develop the customer relationship beyond one stay. We provide our guest with a luxurious, relaxed environment within which to conduct their business. The Riverview Hotel operates in a city with a very strong sense of community, and we want to stay an integral part of that community. This is key in developing the relationship beyond an initial stay and evidences our added value in relation to competitive properties in the vicinity.
We value our place in the community and will work to develop those relationships and to respect and protect our environment. We provide a quality hotel experience where guests are valued, respected and their business is truly appreciated.
Riverview has to keep abreast of all new distance meeting technology, and continue to reinforce with clients that there is no better way to do business then face to face. Promote your hotel, catering business, bed & breakfast, or event services special The hospitality industry is a competitive marketplace for which traditional advertising An Effective Marketing Plan for the Hotel and Restaurant Industry to Make a Media Marketing Plan for a Restaurant · Examples of Great Employee Goals.




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