Planet mobile marketing plan 4ps,seo agency directory,ads on youtube playing during video - PDF Books

24.04.2015
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. We know that smartphones are often used as a multitasking accessory to other devices as well, with 82% using them alongside other forms of media, according to Google’s Our Mobile Planet report. Data coming from BrightEdge’s mobile share report in 2013 showed mobile conversions at about one-third the rate of desktop, leaving a massive opportunity for sites to grab more of that share versus desktop. With more mobile-optimized sites coming to fruition on the web, conversions via mobile devices will likely see a jump in the next few years.
These are just a handful of the stats we see emerging, and they serve as more than ample proof that the time is now to make websites mobile ready. Google led the charge in making mobile search a priority when it unleashed its infrastructure update, Hummingbird, which prepped the search engine for returning more relevant results in the next era of how people search: conversationally and on mobile phones. Google is now ready to reward those sites in the search results that are prepared to offer great mobile search experiences.
We know video content represents a huge portion of what people consume online from mobile devices.
Millennials fall into the under-35 category, as well, and stats coming from comScore support the idea these content consumers will continue to be an important segment, with 18% of 18- to 34-year-olds being mobile-only users as of November 2013.
If that’s not enough to make you take a close look at your visual mobile content, the BrightEdge mobile share study found a strong correlation in conversions and the use of video and multimedia content in the media and entertainment, travel and hospitality and e-commerce industries. Recent research by comScore (January 2014) showed Facebook, Instagram and Twitter among the Top 15 apps accessed by smartphone users, with Facebook in the No. Before embarking on your mobile journey, craft your strategy by putting yourself in the mobile user’s shoes. As with all web marketing, there are best practice foundations to build upon, and the rest is up to the informed marketing strategist to figure out.
If you want your users to be able to take a desired action (which is symbiotic with your site’s goals), work to understand what they are trying to accomplish on the mobile version of your site versus the PC version, and design accordingly.
Common mobile-only site features include store locators and click-to-call buttons; but, it goes much deeper into how the navigation is set up for mobile usability. But it hasn’t been simple for brands to figure out the best route for their mobile websites.


While there have been discussions around whether or not responsive design can harm SEO, Google’s official stance is that there is no disadvantage to SEO with responsive web design.
Website design — will you go with Google’s recommendation of responsive web design? What elements would be the most critical to keep in your site’s navigation for a mobile audience and why?
In conclusion, brands and their marketers need to harness the resources available to them to create mobile-friendly, mobile-optimized sites now — not a year from now, not even six months from now. Ignoring the trends we’re seeing will only give your competition a chance to surpass you in the mobile space.
At SMX advanced on June 11th, I will be sharing some further insights and very interesting data on Advanced Mobile SEO, ranking and mobile site strategy. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. According to Google’s 2013 Mobile Search Moments study, 77% of mobile searches occur at home or work, even when a PC is likely nearby. At BrightEdge, we’ve seen leading brands obtain huge wins when they optimize their mobile experience with videos and imagery. In the Our Mobile Planet report by Google, stats show 83% of smartphone users visit social networks on their phones, and more than half do that at least once per day. Undoubtedly, different sites have a varying purpose, and a different set of expectations by users — think e-commerce versus a local brick-and-mortar store, or the travel and hospitality industry versus the B2B sector. Your job is to uncover which type design approach is best, what content resonates most and how to make the navigation effortless. Google partnered with AnswerLab to conducted a research study on how users interact with mobile sites, the results of which they released in April 2014. Ensure success by designing with their context and needs in mind without sacrificing richness of content.


Also consider how the call-to-action differs for the mobile audience versus a desktop audience. Work with as few navigational menu items as possible, keeping just the categories that would be most important to the mobile audience. Keep in mind that participants of the Google study expected the logo at the top of the screen to take them back to the home page. Google announced back in 2013 that common mistakes sites make in their attempt to create mobile websites can affect their rankings in the search results. Since mobile became a topic of discussion a few years back, site owners have been scrambling to make their sites mobile ready. No doubt armed with research on the multi-screen world we live in, Google said responsive web design was the mobile-ready approach of choice. How can you convert the content you have today to make it more mobile-friendly for users accessing the site from a smartphone or tablet? But there’s much more that goes into ultimately creating an excellent website experience for your ever-expanding and ever-discerning mobile user base.
Those are data points Google’s head of webspam, Matt Cutts, gave at PubCon in 2013 that represent the percentage of mobile phone traffic to YouTube in 2011, 2012 and 2013, respectively. The report, Principles of Mobile Site Design: Delight Users and Drive Conversions, gave clues to what mobile users are looking for when they visit a site. Without clear direction on which design route was the best to take (mobile-only sites versus responsive Web design), this led to mixed results. Make sure you’re tracking and measuring the impact mobile is having over time, and what users respond to, so you can usher your site into the new era of usability for many years to come.



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