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02.04.2016
The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world today. So for a few moments, take a break from your daily routine, have a laugh and enjoy these funny cartoons. Internal linking is a great tool for any website owner, but its potential often is not maxed out. Internal links, which are placed in the main menu, create an additional navigation option within the website, for both the users as well as the search engine’s crawlers.
The second aspect could easily make you place as many internal links as possible, but that behavior will cause a conflict when looking closer at it. In general, you can say that the user should always be in focus when it comes to a conflict between optimization for the user, and optimization for the search engine. To find appropriate connections, you should ask yourself which pages could be helpful for the user, and when in doubt, leave the link out.
To assure that the user can make optimal use of the alternative navigation, the links should be recognizable as such.
The second advantage of internal links is that the crawler receives an overview of the most relevant keywords, as well as categorizing help of the target page from the anchor text before visiting them. Here, using money keywords is recommendable, as they allow you to describe the link destination in the most accurate way.
When it comes to external links, you should be careful, as using money keywords is rated negatively there. Here is where the internal linking comes into play again, as the power that a page receives by a link directed to it can be transferred to any desired target by placing an internal link on it.
When placing the links, it is important to make sure that the most relevant pages get the biggest share of link juice, as otherwise, it can happen that sub-pages with similar keywords compete with each other in ranking.
However, you shouldn’t place too many links, as the power of a sub-page is distributed to all links that are placed on it. Because of the distribution of link juice, I strongly disadvise from linking the same target on one content page multiple times. Additionally, you need to keep in mind that the internal links on a sub-page are rated differently by Google. Placing canonical tags on paginated product overview pages that link to page 1: the links on the following pages are not counted anymore. Although internal linking is a complex topic, it is a must for every page owner to deal with and make use of its high potential.
Quotation marks, or quotes, are used in punctuation to emphasize a phrase or word or to indicate speech. Opening quotations look like tiny little sixes, while the closing quotations look like nines. Another very common mistake in typography punctuation is using the prime symbol in place of apostrophes. You may be asking yourself right now, “What the heck is a ditto mark?” A ditto mark looks like this ( ? In most cases, you can remember the difference between apostrophes and quotation marks by looking at their purpose in the text. Let’s take a look at some of the tools available in the preview build of Adobe Experience Design CC (Adobe XD).
Select a Document TypeFrom the Adobe XD Start Screen, select from a number of different mobile, tablet and desktop devices.
Pen Tool – can be used to draw custom shapes, consisting of both straight and curved lines. Text Tool – can be used to create individual lines of text, or create text boxes that can contain larger paragraphs of text. Artboard Tool – can be used to move and edit existing artboards, or create new artboards using either custom or preset sizes. Creating a Repeat GridThe Repeat Grid Tool can be used to repeat content horizontally or vertically, whilst retaining a consistent format across specific elements.
Merging & Combining ShapesAdobe XD offers several options when combining and subtracting shapes from one another. The Corner Radius of a shape can be adjusted here; either the radius for all corners can be adjusted equally, or the radius can be specified for individual corners.
The Fill colour for objects can be specified, or selected from within the document using the Eyedropper Tool. The Border colour for objects can be specified, or selected from within the document using the Eyedropper Tool. Several CMS based web platform allows easy site management and great customization power to its owners. No need to worry, some little tweaks and alterations in your website theme can do what you expect.
Here, a question arises to the mind that how you can make your site notable so that first-time visitors would love to visit your site again. Being engaged in business, you need to be smart, and an intelligent entrepreneur first identifies how their buyers purchase and what they are looking for?
To know more about sites that offer emotionally intelligent interactions, you can go through this must-read link of Little Big Details.
Content is the only medium by which you can deliver the real value to your visitors and buyers. According to the News Cred, “FISHER TANK”, a company with almost seven decades of experience did business for more than 60 years through traditional calling and referrals from existing clients. Call-To-Actions (CTAs) are pretty crucial when you aimed to attain high conversion for your website. Therefore, experts’ advice for businesses is to use a proper color combination to increase its visibility, and apt placement is necessary to make it easy to find. To get an idea how to create a great 404 page for your site, you can follow a must read by Creative Bloq.
A well-designed website with the seamless flow can yield fruitful results for your business.
Having highlighted all the essential points above, you can easily conclude that the web is powerful than ever but, all we need to do is to utilize it to its maximum for our benefits. Here, I am mentioning a must read the link from STUDIO by UXPin that portrays few famous UX case studies to improve conversions.
Abhyudaya Tripathi is a digital marketing expert with over 8 years of precious experience and presently he is an Associate Director at ResultFirst – Digital Marketing Company.
Have you ever been on the receiving end of an “urgent” marketing request to change a Google Analytics or other script on your company’s website? We’ve got this marketing campaign coming up, and we really need to get this new, different Google Analytics script on our website.
We’ve just developed a new set of landing pages, which need a custom script, together with a KissMetrics script, and on certain pages we also want to add CrazyEgg. If you’re like most web developers working with a digital marketing team, the above or similar situations probably sound familiar. We’ll show how Google Tag Manager can improve the efficiency of both website developers and online marketing teams. Any company which has an independent marketing team knows how critical digital marketing is to their success.
Google Tag Manager allows users to define and decide what scripts (“tags”) are shown, and under what circumstances, through a UI. The marketing team is under full control of what tags are included under the different conditions. The development team won’t need to create custom code, conditions, different versions of tags to handle all different circumstances required by the marketing teams. Allowing the marketing team to tinker with your beautifully coded website may sound like a horribly bad idea. What you’ll need to do as a minimum, is sign up for Google Tag Manager and add the GTM script to the website pages where you want to allow the adding of scripts.
Built-in tags for different services allow for customizations as necessary for that specific service.
Even if you, as a developer, are handling the adding of the scripts, you can appreciate that you don’t have to perform the server-side coding required to fire the tag under different scenarios. The amount of conditions available under which the tag can fire is enough to handle all kinds of complex scenarios your teams may demand. Preview and debug – this checks the tag and scripts to verify that the scripts are error-free.
Create version – as the scripts are prone to multiple iterations, some of may which may need to be reverted, you can create a version of the current tag.


Here we’ve used a broken tag to show you how GTM stops you when it detects an error in the script. There is also a preview feature that allows you to preview what the current set of tags will look like on your current site. Share Preview also allows you to send a URL which will actually contain the same preview, so that you can share with your peers for approval. The benefits of using this approach rather than messing directly with the code every time should be evident from the example above. Whilst creating the example above, we showed for a moment that you can use triggers to decide when the script should fire or not.
Let’s say you want to trigger a specific event, include a tracking pixel, or show a customer survey to visitors who have converted. Let’s create a Google Customer Survey, enter our site ID, and then choose “Some Pages” instead of the “All pages” trigger. We’re going to use a Regex to match the URL of our Thank You page, but there are plenty of other conditions you can use.
As you can see, our tag will now only get populated when a Thank You page is being displayed. As with any service which touts itself on being flexible and customizable, GTM supports the use of variables. Variables can also be used in triggers, say to define the page URL under which to fire a page view trigger event. Our plan is to trigger an Adwords Remarketing campaign specifically to the customers who we know have already spent $1000. We’ve seen that it is difficult for a user to “break” the functionality of the site when introducing new tags. Although performance might be a potential concern, we do believe that if the digital team is assisted by a developer, triggers can be used to ensure the performance hit is only taken where necessary. In the brief history of web design, few issues have been as contentious as the question of whether designers should code.
WYSIWYGs are increasingly competent, and most produce code adequate for prototypes, or to pass on to a developer (if not actually production quality).
On the other hand, most designers who gravitate to the web do so through a natural curiosity. I realized how I might be able to solve a few things that had led to me being unhappy with my work in the past. The post Web Development Reading List #137: Butteraugli, Client-Side PKI, And The Importance Of Listening appeared first on Smashing Magazine. If you ever delved into Flexbox as an alternative to the classic CSS box model, you probably don’t want to go back.
If you have the time, make sure to watch the free video tutorial on which I reported for the colleagues at t3n here.
Thankfully, the interface designer CJ Cenizal has also looked into Flexbox and started a collection of ready-to-use best practices on the website Flexbox Patterns.
Cenizal gives a detailed and understandable explanation of what he did, the way he did it, and why he did it for each module. Flexbox Patterns has gotten a lot of hype ever since it made its way onto the landing page of Product Hunt. One of NYC’s finest designers is Roberto Blake who just so happens to also run a small YouTube channel with advice on the design industry.
Recently I stumbled onto this great 13min clip that covers crucial info about marketing yourself and being the kind of person that creative directors want to hire. I’m not intimately familiar with Roberto Blake or his work, but I have to say this is one seriously helpful video. O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuarios. Logiciels intelligents Un pilote automatique ou une simulation de jeu d’echec ne sont plus consideres comme de l’IA ScentHighlights permet de faciliter la lecture ou la selection de passage selon ce qui nous interesse.
La plate-forme eHealth: presentation generale et etat d'avancement Frank Robben Administrateur general plate-forme eHealth Chaussee Saint-Pierre 375 B-1040. La plate-forme eHealth: objectifs, organisation, situation actuelle et priorites Frank Robben Administrateur general Plate-forme eHealth Chaussee Saint-Pierre. Nom de la presentation Date Recommandations canadiennes pour les pratiques optimales de soins de l'AVC Recommandation 6 : Sujets choisis sur la prise en. PARCOURS PATIENT : DE LA THEORIE A LA PRATIQUE 6ieme forum infirmier du Languedoc Roussillon Jeudi 3 avril 2013 Nimes LBDA - Nimes 1.
EHealth avec respect de la vie privee et du secret professionnel Frank Robben Administrateur general Plate-forme eHealth Chaussee Saint-Pierre 375 B-1040. Thus, this article is supposed to give you an overview of the advantages on well thought-out internal links, as well as a couple of rules of thumb. The user wants to find links that are relevant at that moment, meaning a connection to the content that he’s currently dealing with.
Internal links have to be relevant to the topic, and should only exceed the topic border when the connection is logical. While this highlighting is only a piece of advice for the user, it is a necessity for the search engine. On a high amount of links, you should vary between money keywords, and other keyword groups, however.
When a high-quality website links another page, this will positively affect the ranking of the latter. A lot of people just get the two confused, using double apostrophes instead of actual quotation marks. There are four types of quotation marks: single open, single closed, double open, or double closed. Most word-processing programs change them automatically, but always double check when you’re done.
For example, “Sally’s ice cream” is the proper use of an apostrophe to indicate the ice cream belongs to Sally. Another thing you should know about apostrophes is that they are not the same as prime symbols or accent marks. The prime symbol ( ‘ ) looks similar to the apostrophe, but you should use it in mathematics and measurements.
PsPrint is an online printing solutions company, which you can follow on Twitter and Facebook. These include (horizontally and vertically) left aligning, centre aligning, and right aligning.
Therefore, it has become the highly preferred platform for companies to rely for having a website. But, with the passage of time, technological advancement, and constant researches by numerous developers worldwide has explored its power to utilize this platform to its maximum. And, I am here to give an answer to your “How.” But, before jumping on to the answer, first, understand about the conversion rate.
Goals like get 1000 forms filled in 5 days, sell the first lot of product in the first week, and so on. You apply those insights into your website design to get it as per your buyers’ intent as it will make your site more appealing and authentic in their eyes.
But, when they planned to do it through content marketing campaign, their web traffic soared to 119 percent, traffic from social media by a massive 4800 percent, and leads conversions by 3900 percent. Place your CTAs where you provide information so that customers can take actions when they feel prepared.
Thus, it is advised to provide social share button to allow your existing customers and first-time visitors to share your page or information to different social media channels.
These errors can prove the biggest stumbling block that can curb your website conversion rate because modern users take seconds to abandon your site and switch to your competitors. However, you can provide a search tool for 404 pages so that users can navigate to some other useful page of your website. He is extremely passionate about making information seekers and quest lovers aware about digital marketing. I only recently became aware that Google Tag Manager was a thing, but didn’t know exactly what it was, what it did, or why I might care to use it. And how many of those times have you had to change, and redo the scripts, time and time again during the campaign. It is different from the one used by corporate, so that we can track specific parts of the websites ourselves. Google Tag Manager is the solution to create a system which works for both web developers and marketing teams. There are no shortage of tools for adjusting, monitoring, improving, analysing marketing campaigns.


You might have various approvals to move from development, to staging, to pre-production testing. I wouldn’t want to let anybody who is not a member of our development team anywhere near our code.
Adding too many tags will slow down the site’s performance and it will all come back to development team to fix.
If the product or service you want to add isn’t included, you can add any custom tag. Anything which can be customized in the native script can be done via the Google Tag Manager. You can have different tags fire based on different conditions or different sections of your website.
By visiting the site where the tag will be deployed from the same browser where you are performing the Google Tag Manager changes, you’ll see a preview of what the deployed script will look like. Let’s assume that at the end of your sales process, you send your customers to a Thank You page. Once we do this, we are presented with a “Choose Pages” UI, which allows us to define the trigger conditions. As per normal code variables, this is simply a value which is populated or defined at runtime.
Anything from the ID of the product being bought, to the username, email or other user data.
Say, we’re trying to grow sales by having a promotional offer for those who spend more than $100.
We’ll trigger the remarketing code only if the transactional value of the shopping cart is more than $100. It will match the trigger only if the transaction amount is greater than $100, and at that point inject your Remarketing tag. As mentioned, I was at the beyond tellerrand conference and, apart from meeting new people, I mostly enjoyed the inspiration I got from listening to the great talks.
My trying-to-change-everything-at-once strategy always failed, and seeing that some people just change small things and succeed, I recognized that this is what I want to try over the next months. The hitch is, that you need to deal with it in-depth, and who has enough time for that these days.
In the article, we covered the topic of creating a responsive comment section with Flexbox.
The respective code snippets are also included, as well as the working examples of the elements. I know the title seems really generic, but the content itself is phenomenal – especially for people fresh out of design school.
Whether you’ve gone to college or not these tips ring true for all fields of design including print, illustration, animation, and in some cases even development. Sell your work but also really try to sell yourself as someone that people want to work with.
This is something you won’t always learn in college but will always be a big part of any creative career path.
At the same time, a smart link structure shows the crawler which content on the website is the most important. If you randomly place links on the target pages, this will not be the case, as the chance of creating off-topic connections is high. Of course, there are many sub-pages of a website, that are not linked to by external links, and thus, they can’t benefit from the strong quality signal. At the same time, however, the search engine only counts the first link to a page, meaning that you lose valuable link juice. Exception: When linking the same destination multiple times drastically improves the usability. Links that are within the important content of the page have a much larger influence than links in the footer. It’s hard to mistake it the other way around, but it will be worth your while to learn the differences. Multiple shapes can also be distributed an equal distance apart, either horizontally or vertically using these options. Website designs or landing pages are created with the vision to meet that intended goal in the desired timeline. Humanizing any website is a process of adding emotionally intelligent interactions that help you to build a great fan following for your site. Your buyers will psychologically feel connect to your site with the hope their search ends at your website.
Customize your theme, if required and publish your content in forms to sustain the zest of your visitors. Improper placement can make it difficult for your buyers to find which may cause you to lose potential prospects.
It will dramatically increase traffic to your website and boost your brand engagement which will increase the chances for conversion. Having known the fact that smartphones already surmounted traditional desktops regarding searches which portray that mobile is the future. When it comes to attaining high conversions, you have to give priority to Content, CTAs, Mobile platform, and several other factors that can affect your conversion rate. In developer speak, Google Tag Manager is a script which handles the injecting of other scripts into your website, through a friendly interface.
As the marketing teams react to the new tools which come along in their industry to stay ahead of the curve, you’ll get more and more changes in the website. For example, you can have a specific tag for your website’s corporate page, different tags for sales landing pages, and yet again different tags for documentation and support pages.
This can prevent lots of headaches, broken sites, panicked administrators, and many frustrated people.
If you are in the industry of creating scripts, you’ll be doing everybody a favour if you keep them lean and mean.
While setting the trigger, we can choose what fires the trigger (and hence the loading of the script).
We’ll give a quick example of how to use transactional data as a variable in a real-world scenario. We can define a GTM variable which reads off the transaction amount from a JavSscript variable containing the value which exists on the page.
So there’s both less need for designers to code, and an increasingly difficult challenge for those that choose to. Thus, we’re often stuck with old methods of getting things done, just because we know how to reach the goal using them. However, the project has just started out, and the available modules already cover the most important application cases. Generally, all UI elements are usable via copy and paste, but Cenizal recommends using them in the context of a semantically correct concept, such as HTML5 elements, for example.
That’s the secret to getting a 2nd interview callback or building a network of trusted freelance clients. The link juice inherited via internal links can be passed on through further internal linkings. For instance, an average value for a shop’s product overview page is 300 to 400 internal links. The word “ditto” literally means “same as before” or “repeat.” The truth is, double quotation marks are usually used in the place of actual ditto marks.
Convince them through your content, why your buyers should choose you over your competitors.
Additionally, Google also recommends to make your website mobile friendly in order to improve the overall user experience and enable businesses to make their way to the top of Search Engine Result Pages (SERPs). As the size of a company grows, all these moving parts tend to become heavier and take longer to complete. By highlighting their pain areas, makes them realize that you want to help and have a genuine idea of the situation they are facing. So, get your website design to run smoothly on different mobile devices so that you could reach out to your mobile audience also. Today, I’ll show you the project Flexbox Patterns as a quick introduction to Flexbox.
No matter how amazing your typography turns out to be, a little mistake like this can ruin the work.



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