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20.04.2014
Paid games are also monetized via clickable (tappable) ad sponsorships embedded within the games.
Bill Philips, President, oversees the general management, including game development, of MNG. Value-based pricing —  the holy grail of pricing strategy for companies seeking to optimize customer revenue contribution — is not an easy undertaking. But what if software executives had access to the customer and product data that makes such insight possible? SaaS products have access to usage data typically not available for on-premises installations, which gives hosted products unique advantages when it comes to incorporating customer value into the pricing model. These insights can in turn be used to refine pricing models and customer segmentation strategies to more closely align with the value received from using the software. Conventional SaaS pricing methods have typically failed to leverage the wealth of information available to help determine optimal pricing. Other approaches typically involve establishing an initial price point based on an assessment of the total cost of ownership of a competitive SaaS or on-premises solution.
As a vendor of SaaS products, there are multiple data sources you can leverage to help align segmentation and pricing with the way that the product is used — and therefore, valued — by the user. Successfully executing on a data-driven pricing strategy requires technology sophistication to capture and manage large data sets, analytical expertise for insight development and a flexible management and operating model to translate the insights into specific pricing changes. Dhaval Moogimane is a partner at the Waterstone Management Group, a strategy consulting firm that works exclusively with investors and management teams of technology companies. Dhaval focuses on helping clients capitalize on disruptive technology trends to create and scale new platform products and solutions. While Big Data rules the front end of this type of pricing strategy having a billing system that is flexible enough to handle the multiple pricing dimensions is the only way to realize the promise of this type of strategy.


Your comment has been submitted for review and will be posted to this article as soon as it is approved. Keep informed on all that's going on in the software, cloud and mobile industries by signing up for SandHill's weekly newsletter. An Excel template used to evaluate the Sales Maturity of the organization through a series of criteria. A sales excel scorecard that allos one to document one's objectives, initiatives, measures, and targets for the following year to year and a half.
A Sales Productivity (daily) chart that allows you to capture the sales productivity metrics for sales representatives. A Sales Productivity (monthly) chart that allows you to capture the sales productivity metrics for sales representatives.
A Sales Productivity (quarterly) chart that allows you to capture the sales productivity metrics for sales representatives. A Product Tracking Excel Spreadsheet that allows you to track your various projects based on certain criteria. The Social Media Opportunity excel tool allows the user to identify goals in several target areas. A Competitive Website analysis used in order to analyze your website and your top 2 competitors based on best practices.
Our team is comprised of two unique individuals who have a solid background in mobile communications and marketing. Prior to forming the company, he was Vice President of Products at a major wireless telecommunications provider for 5 years.


A combination of product usage data, customer feedback and transaction data stored within the application can be used to derive valuable insights around product usage and value.
Subscription prices for SaaS products are often set based on a planned three- or five-year return of the license and maintenance revenue of their on-premises counterpart. While these strategies take into account factors such as cost, competitive and substitute price points, none of these approaches get at the true value of the service being provided to the customer. We categorize those data sources and provide examples on how the data can be leveraged in the table below.
Additionally, Apurba has 10 years of operational experience in product development and marketing. Together with a team of local and international software development staff, we are able to bring to market a wide array of unique mobile games that provide an experience that other gaming companies do not. Donna's prior experience includes developing the key marketing plan that launched several mobile versions of games for a large video game producer. He focuses on helping launch, scale and optimize new technology offerings and business models.
Donna will be assisted by 2 marketing interns hired from local universities as co-op students throughout the year. These students will handle the more routine aspects of the marketing efforts while Donna focuses on the key strategic relationships.



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